A STUDY ON INVESTORS PERCEPTION TOWARDS THE MUTUAL FUND

CHRISTOPHER J 921511631015

COMPANY PROFILE
CD EQUISEARCH is one of the leading brokerage houses with a strong presence in the institutional and HNI broking segment with over 30 years of experience CD provides one of the best and most seamless offline and online trading solution in the broking industry along with a 24 X 7 web enabled back office; giving access to multiple exchanges and trading instruments like BSE cash, NSE cash, F & O, Commodities MCX, NCDEX.

OBJECTIVES
PRIMARY OBJECTIVES:

To study Investors perception on MUTUAL FUND among customer in CD EQUISEARCH PVT

LTD.

SECONDARY OBJECTIVES:

To analyze the interest of people investing in MUTUAL FUNDS.

To identify the basis on which CD EQUISEARCH PVT LTD mutual funds are opted by the investors.

To identify how long years the investors are investing in CD EQUISEARCH PVT LTD.

To identify investors experience with mutual fund in CD EQUISEARCH PVT LTD.

To identify whether the investor will invest in future in CD EQUISEARCH PVT LTD.

RESEARCH METHODOLOGY
RESEARCH DESIGN:

A research design is the arrangement of conditions for collections and analysis of data
in a manner that aims to combine relevance to the research purpose with economy in procedure. The Research design used for this project is descriptive and analytical research design.

COLLECTION OF DATA: There was secondary data available for the study and also primary data collected by carrying out by the survey which has been carried out to through personal interviews of the customers. The sample size was 102. Non-Probability Sampling: In non-probability sampling, the chance of any particular unit in the population being selected is unknown.

Convenience Sampling:

As the name implies, a convenience sample is one chosen purely for expedience (e.g.,
items are selected because they are easy or cheap to find and measure.

Charts and Diagrams: The diagrams are in the form of bar charts. A chart is used to depict the organization structure of the company.

STATISTICAL TOOLS USED

CHI SQUARE TEST: A chi-squared test is any statistical hypothesis test in which the sampling distribution of the test statistics a chi-squared distribution when the null hypothesis is true, or any in which this is a asymptotically true, meaning that the sampling distribution(if the null hypothesis is true)can be made to approximate chi- squared distribution as close lays desired by making the sample size large enough.

The 2 test was first used by Karl Pearson. The quantity 2 describes the magnitude of the discrepancy between theory and observation. It is calculated using:

= [(Oi Ei )2/ Ei with (n-1)degrees of freedom.

Where, Oi refers to the observed frequency & Ei to the expected frequencies.was used as a test of independence and goodness of fit.

CORRELATION ANALYSIS: Correlation Analysis is a statistical technique used to measure the magnitude

of linear relationship between two variables. To analyze the relation between two variables, .
This is also known as simple correlation coefficient and is denoted by r. The r value ranges from -1, through 0, to +1.It is calculated using the formula r = xy / x2. y2

ONE WAY ANOVA TEST In statistics, one-way analysis of variance (abbreviated one-way ANOVA) is a technique

used to compare means of two or more samples (using the F distribution).This technique can be used only for numerical data. The ANOVA test is the null hypothesis that samples in two or more groups are

drawn from the same population. To do this, two estimates are made of the population variance.

FINDINGS
32.3% of respondents are between the age group of 30-40 and 9.8% of respondents are between the age group of 50-60. 34.3% of respondents are looking good service companies and 7.8% of respondents are looking others. 62.74% of respondents are investing 0-5 years in CD, 10.78% of respondents are investing 10-15 years in CD, and 0% of respondents are investing 15-20 years and more than 20 years in CD. 45% of respondents are experienced good with mutual fund and 5.9% of respondents are experienced poor with mutual fund. 85.3% of respondents are male and 14.7% of respondents are females. 34.3% of respondents are perceived safe by investing in mutual fund and 12.7% of respondents are perceived higher risky by investing in mutual fund. 81.4% of respondents are preferred yes to investment in future, 18.6% of respondents are preferred no to investment in future.

53.9% of respondents are comes to know about mutual fund through AMC (asset management companies and 4.9% of respondents are comes to know about mutual fund through TV/Newspapers. 31.3% of respondents are aware of balance scheme and 12.7% of respondents are aware of money market and liquid scheme. 34.3% of respondents are investing in bank and 26.4% of respondents are investing in real estate and 6.8% are investing in NSC

44.1% consider returns as a major reason to choose mutual funds schemes in CD EQUISEARCH and 9.8%considers lock in period as reason. 38.5% of respondents are business peoples and 13.7% of respondents are retired peoples and 1.96% of respondents are part time job peoples.

29.4% of respondents annual income is above 150000-250000 and 11.8% of respondents annual incomes are below 100000.

SUGGESTION
Investment in financial products such as , National Saving Certificate and others can be increased Perception about the mutual funds in the minds of people should be safe The advertisement about the awareness of mutual funds in TV and newspapers can be increased The service provided by the company shall be maintained to retain the investors. The Company can make aware of schemes to the future investors. The number of long term investors must be increased since profit level increases for long term investors The investors must be provided with an e-mail alert about mutual fund services The investors can be provided with better services to create an excellent buying experience.

CONCLUSION
From the study it is clear that CD EQUISEARCH enjoys a very good market

share in banking industry. The awareness of various investment about financial

products in the minds of investors can be increased to enable investors to prefer their suitable schemes .Also the awareness of mutual funds in CD

EQUISEARCH can be increased through television and newspapers to enable

them to invest in that company. And at last the investors are provided with better services to attain a good investor experience with the mutual funds. If the company implements the suggestions highlighted in the project, then there will be a better scope for growth and development of the organization.

THANK YOU