Cuisine-The Restaurant

Business Plan For

DISCRIPTION OF BUSINESS

We plan to open a restaurant chain starting with one branch offering a range of foods and beverages, targeting specially the youths and young couples with keeping family-customers also in mind. The operation will be carried out at M.G. Road, Pune and we are having our restaurant there only. We plan to open a restaurant chain starting with one branch offering a range of foods and beverages, targeting specially the youths and young couples with keeping family-customers also in mind. The operation will be carried out in M.G. Road, Pune and we are having our restaurant there only.

Executive Summary

We have started a business with the investment of Rs. 1,50,00,000 in which we had 20,00,000 as liquidity. We are expecting the profit of Rs. 3,79,050 in first year and cash flow projections for 5 years in a row are Rs 48,04,050, 85,08,550, 1,21,62,050, 1,58,67,050 and 1,96,15,050 for respective years. This shows that we have potential to grow in a very efficient manner provided that we stick to our plans and strategies and keep a vigil on competitors and market as a whole. This also provide ample opportunity for the venture capitalist and investors.

If we are able to achieve our targets we shall be expanding our business in the form of restaurant chain and thus we could be one of the key players in restaurant industry. This business plan shows our potential entrepreneurial skills given the correct opportunity.

TARGETED MARKET AND CUSTOMER

Our target customer will be the college going & employed youths and couples who have keen interest in hanging around with friends and enjoying lives with eating, drinking and playing. They may be students from Pune University and affiliated colleges, engineering, medical and other professional institutes and IT professionals with their early 20s and 30s.

GROWTH TRENDS IN BUSINESS

MG Road in Pune is one of the busiest market in the city and it has as many customers specially on weekends. Pune is known for its life style and MG Road is the heart of the city with many famous malls and market around. So a restaurant business has a great potential in MG Road. Also, the Indian trend in hotel and restaurant business is showing healthy signs and entrepreneurs are seeking a great opportunity in thisbusiness.

The Vision and the People

We as entrepreneurs wish to provide best in class service to our valued customer, thus creating a benchmark in the restaurant industry by introducing revolution in kinds of items provided keeping the hygiene factor in mind.

PEOPLE

MALVIKA PRAJAPATI M.B.A MARKETING EXPERIENCE

CO-ORDINATOR IN MARKETING DEPARTMENT IN CAF COFEE DAY FROM JUNE 2008 TO AUGUST 2009.

PEOPLE

BALVINDER KAUR M.B.A IN FINANCE EXPERIENCE

EXECUTIVE MANAGER OF FINANCE DEPARTMENT IN VODAFONE ESSAR FROM JULY 2007- JUNE 2008.

PEOPLE

AKANSHA RASTOGI MBA IN HUMAN RESOURCES EXPERIENCE:

HR EXECUTIVE IN HCL TECHNOLOGIES Ltd. FROM AUGUST 2008 TO MARCH 2009.

PEOPLE

TAUHEED AHMAD MBA IN PRODUCTION AND OPERATIONS MANAGEMENT EXPERIENCE:

POSITION: PROCESS EXECUTIVE AT McDONALD FROM MAY, 28th 2007 to 30th June, 2008.

Business Organization

We are planning a restaurant chain with four promoters namely, Akansha Rastogi, Balvinder Kaur, Malvika Prajapati and Tauheed Ahmad with the name of Malvika Prajapati to avail the tax and loan benefits. Promoters will co-operate each other with their respective departments in their command and will not interfere in each others work unnecessarily until really required. This will remove extra work burden and will avoid the stress on a single wo/man.

COMMUNICATION DEVICES AND EQUIPMENTS

COMMUNICATION

Communication is key to any business success. Unless potential clients and customers are aware of your business, they will not have the information to contact you or to purchase your products. When they are aware of your business, they must be able to contact it easily

Basic Communication Tools

Landline telephones Cell phones

Computers
- Desktop Laptop Notebooks/Net books Handheld Software

Internet

Browsers Feasibility and specifies Internet Service Provider E-mail

Wireless Technology

An on-premises restaurant communication system for communicating a particular customer's table location to a food server at a central service counter. A communication device is mounted on each of the tables in the restaurant, and has a unique table identifier stored therein.

Licenses & Permits

State licenses and permits:

Central Licenses and Permits:

Most cities, countries and state governments require business owners to obtain business licenses and permits. In some instances, the federal government may also require you to secure special licenses or permits, depending on your kind of business.

Local Business Licenses

Nearly all businesses need a county or city license. This is a general license that grants you, as the business owner, the privilege of legally operating a business within a certain city and/or county jurisdiction. Fees are typically low and these kinds of licenses are easy to obtain, though application procedures may vary. To obtain a local license: We have our business paperwork in order, including any name certificates and Employer Identification Number (EIN).

State Business Licenses

State business licenses are issued to businesses that provide products or services regulated by state law. State licenses are also required of businesses that must meet certain state standards or codes, such as restaurants and other establishments that serve alcohol. Each state has different agencies regulating these types of businesses.

Licenses Required & Obtained

Food License VAT (Value Added Tax) License Trade License Pollution Control License Following Authorities Provided us the Above Licenses: Municipal Authority Pollution Control Board Sales tax Department

Licensing Advantage

We have business registered the business in the name of Balvinder Kaur to avail the tax benefits and reduced norms from government of India.

HIRING OF EMPLOYEES

The objective of the hiring process is to find individuals capable of performing with creativity, initiative, and autonomy, who can work as part of a team in pursuit of excellence in customer service.

Hiring Process
We would hire the people from following sources: Private Agencies Consultancies Walk In Interview Internet Advertisement Campus Placement

Hiring Process:

Aptitude Test

Group Discussion
Interview Final Placement

Training of Employees

The quality of employees and their development through training and education are major factors in determining long-term profitability of a small business. If you hire and keep good employees, it is good policy to invest in the development of their skills, so they can increase their productivity.

Objectives of Training:

Increased productivity. Reduced employee turnover. Increased efficiency resulting in financial gains. Less requirement for supervision. Employees frequently develop a greater sense of self-worth, dignity and wellbeing as they become more valuable to the firm and to society.

Training Process

Newly Recruited Employees will be put under compatibility based training for 15 days. After completion of CBT, they would need to under process training relating to their expertise. Trained employees will be put under observation for 1 month before being launched into actual process.

Development Process

Competent, devoted and sharp-minded people in the organization will be put under development program so that they can contribute more efficiently towards the growth of the organization.

Accounting and Cash Flow

Accounting

It consists of profit and loss account and balance sheet The profit and loss account shows the net profit earned by the restaurant in the accounting year 2010-11. The balance sheet shows the financial position of the business for the same accounting year. A projected balance sheet for the accounting year 2011-12 has also been attached to show the projected financial position.

Cash Flow Planning

Cash flow projections have been shown for five years . The cash flow statements are prepared in order to show the converted profits. The statements have been prepared as per Accounting Standard 3 (revised).

Break Even Analysis

Break Even has been shown on sales of the restaurant to show the minimum sales it should make in order to save itself from losses The more actual sales are above the break even sales, more will be the profit. Please refer Excel Sheet for details

MASTER BUDGET

The master budget is the summary of various functional budgets. It is prepared by integrating various budgets into one consolidated budget so as to represent the budgeted profit and loss account and the budgeted balance sheet as at end of the budget period.

FINANCING

The funds of cuisine the restaurant. Have been raised in the following manner: 20,00,000 which comprises of four 5,00,000 which have been contributed by each of the four partners as the total finance as the total finance raised is one crore 50 lacs. Remaining one crore 30 lacs has been raised through the venture capital.

MARKETING PLAN

Entry into the market is not a big problem as the store has high visibility with heavy foot traffic all day long . The local residents , students and employees of companies always support new restaurant .. in addition 100,000 has been budgeted for pre opening advertising and public relation campaign

Budget for advertisement and promotion plan

The budget sanctioned for the advertisement and promotion plan is Rs. 5,50,000. The budget and planning for print media is as follows: Newspaper: we will publish the add once in a week till one year @ 2000 per edition. So the budget for it is Rs 1,04,000. Pamphlets: 40,000 copies will be issued and the budget for this is Rs. 10000 @ .25 per copy

Cont

Magazines : the budget for this is Rs. 60,000. @Rs. 5000 per edition Glow shine board : there will be two board of Rs. 10,000 each at Rajiv Gandhi Infotech Park, Hinjewadi and near SGS Mall, M.G Road. The rent paid for this will be Rs. 10,000 per month. So the total budget is Rs. 2,60,000 for board. Besides there will be ten simple banner of Rs. 3000 each and 10 simple board of 5000 Rs. Each For the promotion the gifts will be given from rest of the amount on high purchase.

MARKETING STRATEGIES

Focusing on the unique aspects of product theme (taste food) a mix of mix of marketing vehicles will b created to convey our presence our image and our message.

PRICING POWER

At starting point, we may not be in position to give discount and offers to our customer but as we grow up, we will offer special price menus for different segments and will try to retain our earning to use it in discounts and other offers so that we can create a great market share among the established players.

ADVERTISING AND PROMOTION PLANS

Advertising will be done through : Print media- local newspaper, magazines and student publications Hotel guide Direct mail: subscriber list ,offices for delivery Marketing effort will be split into 2 phases Opening :advertisement on a large scale and introducing such product to the people which they have never come across Ongoing :promotional offers discount

THE COMPETITION

The competition is with the restaurant which are at M.G road that sell at similar prices.

How I Plan to Take Advantage of Competitors Weak Points

We are having the strong competition with the restaurant on that road. We can create the advantage over our competitor by following ways. Product quality , identity and novelty. High employee motivation and service option

Besides:

Our restaurant will be double layered the upper portion will be specially for the couples on special orders and special services will b provided to them. There will be the theme system of 3 days We will try different theme of India and will have some special menu related to that theme We will offer the discount to customer with high purchase We will maintain a quality product and hygiene..

Growth Program
We have planned to expand into a chain of restaurant this will be done in the following manner First of all we will repay the amount which has been raised through venture capital. In subsequent years we plan to open a branch of our restaurant in Aundh , Pune. Had we been able to sustain reasonable profits in coming years, we would expand to the other parts of the city

TEAM MEMBERS

AKANKSHA RASTOGI MALVIKA PRAJAPATI BALVINDER KAUR TAUHEED AHMED

(04) (24) (12) (53)

THANK YOU.