Presented by:

Shafiqa Khan Uzma Arif Maryam Nasir Almas Shoaib

SHAFIQA KHAN

Presented by:

INTRODUCTION
Unilever is a multinational corporation Created in 1930. Leading & growing biggest brand in FMCG industry. Operates in 150 countries. Have 247,000 employees. Two global divisions i.e. Home & Personal Care and Food. Tailor products to different markets and anticipate consumers demands. Aim of Unilever is to cater people according to their lifestyles.

MISSION
Touching Hearts, Changing Lives.

VISION
Mission Is To Add Vitality To Life. We meet every day Needs for Nutrition, Hygiene and Personal Care With Brands That Help People Feel Good, Look Good and Get More Out Of Life.

DIVISION OF BRANDS UNDER CATEGORIES

Foods & Beverages Home care products Personal care products

PRODUCT LINE
Home care products
Comfort (fabric conditioner) Domex Rin Sunlight Surf Excel Vim -

Personal Care
Clear Close up Dove Fair & lovely Lifebuoy Lux Pepsodent Ponds Sunsilk Toni&Guy -

Food & Beverages

A1 Karak Blue band Brooke Bond Supreme Cornetto Fruttare Glaxose-D Knorr Lipton Magnum Paddle Pop Pearl dust Rafhan Walls desserts

RANGES
A. Home Care Products:

a. SURF EXCEL
Surf Excel Detergent Powder Surf Excel Matic Front Load Surf Excel Matic Top Load

b. COMFORT
Comfort Lily Fresh Comfort Morning Fresh Comfort Pure

c. VIM
Vim Vim Vim Vim Vim Vim Vim Bar Long Bar Lime Lemon Powder Powder Pouch Lemon Pouch

RANGES
B. Personal

Care Products:

a. DOVE
Dove Color Rescue Shampoo Dove Hair fall Rescue Conditioner Dove Hair fall Rescue Mask Dove Hair fall Rescue Serum Dove Hair fall Rescue Shampoo Dove Intense Repair Conditioner Dove Intense Repair Mask Dove Intense Repair overnight treatment Dove Intense Repair Shampoo Dove Straight & Silky Conditioner Dove Straight & Silky Shampoo Dove Daily shine Conditioner Dove Daily shine Shampoo Dove Dryness care Conditioner Dove Dryness care Shampoo

b.LIFEBUOY
Lifebuoy Shampoo Lifebuoy Soap Lifebuoy Hand wash

c. PONDS
Ponds Ponds Ponds Ponds Ponds Ponds Clear Solutions Facial Foam No Blackheads Facial Foam Oil Control Facial Foam Smooth Pores Facial Foam Pure White Deep cleansing Face wash moisturizing Cold Cream

RANGES
C. Foods & Beverages:

a. KNORR
Noodles Chicken cubes Chicken chillis Ketchup Soups

b. LIPTON
Lipton Lipton Lipton Lipton Lipton

Yellow label (190 gm) Mega Daane (190gm) 100 Teabags Green tea- Jasmine Flavored tea- Rosehip Peach

c. MAGNUM
Magnum Classic Magnum Almond Magnum Chocolate Truffle

ABOUT THE BRAND

Launched in 1960. A pioneer. Oldest detergent of Pakistan. Leading premium fabric wash category in Pakistan.

OBJECTIVE
To be the best possible cleaning solution in the market

UNILEVERs MESSAGE
&

BRAND PHILOSOPHY

Presented by: UZMA ARIF

STRENGTH:
Success of the slogan dirt is good.

SURF has become generic name in detergent

Attractive packaging Quantity & variety

Have strong distribution channel in Pakistan

Abundant financial resources Well-known brand name Committed employee

WEAKNESSES:
Weak spending on R & D. Internal operating problems. Lack of control over substitutes products. High price of the product.

OPPORTUNITIES:
Rapid market growth.
Changing customers needs & wants as life style change. To create relation with society on the social marketing basis. Trend moved from soap to detergents. Geographical import/export.

THREATS:
Tough competition in detergent market. Strong competition from P&G. Low profit margins. Local competitors in the market. Increase in taxes.

BCG MATRIX:

Presented by: MARYAM NASIR

MARKET SHARE
Surf Excel enjoys a huge market share of around 38 % of total consumption. Sales are expected to be increased to 2% to 4% in the next few years.

Total per annum sales of detergent in Pakistan is up to 240,000 tons out of Surf Excel claims 96,000 tons.

QUALITY CONFORMANCE
o High quality

o Cost effective
o Good cleaning

High demand of SURF EXCEL in the market and they are very reliable in their performance. However, with price comes quality in case of Surf Excel and they make sure that they deliver value for money to the consumers.

Presented by: ALMAS SHOAIB

PRICE
Quick Wash
Quantity
25 gm

Matic Front Load

Quanti ty
500 gm

Matic Top Load

Quantity
500 gm

Price (Rs.)
05

Price (Rs.)
120

Price (Rs.)
120

45 gm

10

1 kg

310

1 kg

290

96 gm
250 gm 500 gm 1 kg 2 kg 4.5 kg

20
50 125 250 435 930

COMPETITIVE ADVANTAGE
Good cleaner Especially formulated detergents Fabric softeners and fresheners Long lasting freshness. Kids freedom activities

CONCLUSION