INTRODUCTION

 Corporate social responsibility (CSR, also called

corporate responsibility, corporate citizenship, and
responsible business) is a concept whereby
organizations consider the interests of society by
taking responsibility for the impact of their activities
on customers, suppliers, employees, shareholders,
communities and other stakeholders, as well as the
environment.
 DEVELOPMENT
 APPROACHES
 AUDITING AND REPORTING
 BUSINESS BENEFITS
 CRITICAL ANALYSIS
 DRIVERS
 COMPANY PROFILE
 Irrigation, being the key operation in agriculture,
was accorded great important in the Five Year
Plans. A stress was laid on the improvement in
agricultural output through use of advanced
technology. Extensive use of effective and
improved equipments was made by importing
tractors. All these developments made
mechanization mandatory for agriculture. This
also increased demand for tractors. Our
Government encouraged manufacturing of
tractors in India to save its foreign currency
reserves
 SWARAJ: PTL’S BRAND NAME
‘SWARAJ’
 SWARAJ - STAGES OF GROWTH
 CONCEPTION STAGE (1970-74)
 TEETHING YEARS (1974-78)
 CSR ACTIVITIES
 Mahindra Group is central CSR Activities
 Nanhi Kalis- Project set up by K.C
Mahindra Education Trust.
 Mahindra all India Talent Scholarships.
 Cochlear Implants-
 Adopt Govt Schools-
 OTHER INITIATIVES
 Plantation
 Govt. Elementary School, Chappercheri 11th August 2008
 Medical Health Combat Panchayat Ghar Chappercheri 23rd
August
 Beneficiaries 3064
 Awareness camp for women and children, 13th September
 Initiative to save village Chappercheri and factory from
flooding
 Blood donation camp, combine23rd Nov, 2008. Units
donated to PGI:G8
 White wash activities at Panchayat Ghar Chappercheri 21st
August
 Health Competition Govt, Elementary School vill kailon 30th
January 2008
 SUGGESTIONS AND
RECOMMENDATIONS
 Swaraj tractor/combine plant has to work more for the
society of the nearby villages as contribute more towards
corporate social responsibility.
 Efforts have done by Swaraj in the villages but company
need more emphasis on the development of individuals
too.
 PTL-Swaraj Enterprise Ltd. has to provide the services
and benefits which are much required by the villagers.
 For the beneficial for the area PTL-Swaraj Enterprise
Ltd. should have to come forward and indulge with the
people fore the corporate social responsibility.
 Sign of development by the work done by PTL-Swaraj
Enterprise Ltd. is nevertheless thereby CSR activities
should have to increase.
 CONCLUSION
 Of course the changing nature of business into
new global forms can also be an opportunity of
bringing on that level of accountability. Global
brands are more vulnerable to public
perceptions about their being ‘good’ simply
because much more is at stake, both in terms of
money that is invested in building such brands
as well in the markets which they affect.
 CSR has a long way to travel.
THANK YOU