Presented To: Prof.

Muddassir Latif Rawn

Presented by M Saad 031 Mohsin Ibrar 038 Kashif Sarwar 049 Hassam Khan 2009-018

Irresistive Temptation

Nirala History
Over half a century ago, the foundation of Nirala was laid in Lahore, Pakistan. Mr. Taj Din the Founder.

 He migrated from Amritsar, India to Lahore and started a small breakfast shop in the inner city at Fleaming Road of Lahore in 1948.

Guiding Principle
The passion for quality Distinctiveness Hard Work

Vision
To make Nirala as a global brand Its uniqueness and quality in ethinic foods around all the markets to consider themselves as innovative and pioneer company Continuously offering unique products And interesting services concepts.

Core values
The core values of the Nirala Sweets are: Continuous improvements innovations integrity Team work Social Responsibilities

Niralas Team
Quality Assurance Shop Operations MIS Value Added Services Human Resource Finance & Accounts Administration Design Production Stores & Procurement

views
It is exciting to see high quality standard at Nirala By (Waqas ALI ,Quality Assurance) 'Each day brings with itself a fresh challenge - that is what keeps me going at Nirala!' Asif Zia Network & System Administrator MCS, Universty of South Asia, Lahore. Youthful Nirala team is my source of motivation. By Muhammad Azam ,Adviser Accountant.

Taj Din
Over 50 years ago Taj Din, founder of Nirala sweets introduced the best mithai the city of Lahore has ever known.. His special emphasis on nothing but the best ensured that the customer always found the same superior quality whenever he experienced any product of Nirala Sweets.

Farooq Ahmad
Taj Din's son Farooq Ahmad, the Chairman of the Group. It was he who took the shop out from the congested Fleming Road in the old city of Lahore and relocated to the more central and accessible area of Jail Road.

Faisal Farooq
Farooq Ahmad's eldest son, Faisal Farooq was made CEO of the business by his father in 1997, at the young age of just 23 years, when Farooq Ahmad fell unwell and could not devote full time and attention to the business.Faisal courageously took about the challenge of growing the family business.

Ahmer Farooq
Farooq Ahmad's younger son, Ahmer Farooq is a creative individual with an MBA and education in creative design from the UK. Besides heading the creative and communication side of the Group, Ahmer is actively involved in the Companies' day-to-day decision making.

Omar Farooq and Fahad Farooq

Farooq Ahmad's youngest sons, Omar and Fahad are twins and have completed their education. They have now joined Nirala, so they can add value to the business.

PRODUCTS OF NIRALA SweeTS

Mithai
Nirala sweets has complete range of over 150 delicacies to suit any taste Special Mithai
A very exclusive range of mithai not found anywhere, but at Nirala shops,filled with ingredients such as purest DesiGhee, high quality dry fruits and carefully selected 'mewas' Regular Mithai Sugar-Free Mithai

Cold Range
Nirala Kheer Nirala Firni Nirala Rusmalai Nirala Rusgullay Nirala Kulfi

Nirala Products
Beverages
Bouncer(juice) Rabri Milk

Snacks
Nirala snipz Nirala samosa etc

Dairy
Nirala doodh Nirala cream Desi Ghee

Nirala Products
Packaging
Nirala offers sweet products in over 80 different types of packaging Corporate events Customized packaging Family events

Kashif Sarwar
Roll No 049

Swot analysis of Nirala Sweets

STRENGTHS
The unique taste & quality Attractive colorful packing High availability level in all major areas of city Product range (also sugar free) Skilled sales staff Skilled technical staff

WEAKNESSES
Less brand loyalty as compared to local area manufacturers & bakeries Prices are high as compared to them

OPPORTUNITIES
Opportunity to build brand image better Introducing new brands in the market Hit the international market overall

THREATS
New entrants may enter in the market Bargaining power of the supplier may increase Poor response from the market due to expensive products

Major Competitors
Direct competitors
Rafique Sweets Fazal Sweets

Indirect competitors
Gourmet Rahat bakers Shezan

Mohsin Ibrar
Roll No: 038

Companies
The business of Nirala Sweets, in just over half a century, has evolved into a Group of Companies, consisting of various business divisions. It is heartening to see that from a single, small mithai shop in old Lahore in 1948, the Company now owns 20 shops in 6 cities of Pakistan, besides 2 in the UAE. The Group consists of businesses like dairy processing and packaging, snacks, restaurants, software house and more recently, automobiles.

The Nirala group consists of ; Anmol Company N Design Nirala Canada Ltd. Nirala Dairy (Pvt) Ltd. Nirala (Pvt) Ltd. Nirala (UK) Ltd.

Departments

Like any professional organization, the working at Nirala also follows a well planned organogram. The Nirala Group comprises of the following departments: Administration Finance & Accounts Human Resource Marketing Milk Procurement

 MIS Production Quality Assurance Retail Store Shop Operations Store & Procurement Supply & Distribution

Conclusion: Believe in Allah and Believe in

yourself. Vision should be broadend Determination Implementation with Honestly Consistency Resources and growth.

Sweet End!