Packaging and Labeling INTERNATIONAL MARKETING

SUBMITTED TO: PROF. NAINA BISHT SHAIKH SAMEER USMAN TY BMS 26

Packaging
Packaging - enclosing or protecting products for distribution, storage, sale, and use. Packaging contains, protects, preserves, transports, informs, and sells.

Types of Packaging
Transport packing: To protect against loss damage during handling, transport and storage

Consumer Packing: This packaging holds the required volume of the product for ultimate consumption and is more relevant in marketing e.g. beverages, tobacco etc.

Packaging as a Marketing Tool

Self-Service Consumer Affluence Company and Brand Image Innovation Opportunity

Objectives of Packaging and labeling

Physical protection Barrier protection Containment Information transmission Marketing Security Convenience

Functions of Packaging
Promoting and Selling the Product Defining Product Identity invokes prestige, convenience, or status.

Meeting Customer Needs various sizes, snack kits, etc.

Provides Information - UPC symbols, contents, - guarantees, nutritional - value, potential hazards

Contemporary Packaging Issues

Protecting the Product during shipping, storage, and display. Protects food from spoilage.

Contemporary Packaging Issues

Environmental Packaging reusable, recyclable, less wasteful, and safer for the environment

Labeling
A label is an information tag, wrapper, seal, or imprinted message attached to a product A labels main function is to inform about contents and give directions. Information about product use, care, other features.

Consumer Buying Behavior

1. Packaging color 2. Packaging Material 3. Font Style 4. Design of wrapper 5. Printed Information 6. Innovation

Packaging Machines
Blister packs, skin packs and Vacuum Packaging Machines Bottle caps equipment Box, Case and Tray Forming, Packing, Unpacking Cartoning Machines Converting Machines Conveyor belts, Inspecting Check weighed Machines Label dispensers Package Filling and Closing Machines

Packing Material
Aluminium Foil Butter Paper Cartons & Carates Flexible Plastic Laminate Pouches Insulation Material Laminated Paper/Sacks Plastic Container and Film Tin Container

Packaging of Amul Ice cream

Packaged in sticks, cones, cups as well as take home packs and institutional/catering packs. Stick ice cream : Low income groups Stick, cup and cone ice cream from all range

Labeling of Amul Ice cream

Labeling are very attractive

In their advertisement ,pictures and wordings will be available

Wish their costumers on festival vocations through labeling Important factors like manufacture date, net content, expiry date, certification for quality and MRP rate will be available in labeling Makes people to identify their product easily

Baskin-Robins Ice cream

Packaged in cups, cones, waffle, bowls, shakes Label colors are very attractive Letter B and R in big font and bold.

Labeling in Coca Cola

Coca-cola uses two formulas (one with sugar, one with corn syrup) for all markets The product packaging in every country incorporates the contour bottle design Dynamic ribbon in same way, shapes, or form Bottle or can also includes the countrys native language Is of the same size as other beverage bottles or cans in that country

CONSUMER PRIORITY TOWARD PACKGING

PROTECTIVE PACKGING ECO-FRIENDLY CONVIENCE PACKGING ALL ABOVE

32%

24%
16% 28%

67% consumers are influenced by packaging while making the purchase decision.

Observations in Product Packaging

In preserved products long lasting packaging is most important In aesthetic components: a) Material use is most preferred b) Shape, size &color are less preferred c) Text & graphics are least preferred

Symbols used on packages and labels

Symbols globally accepted Symbols communicate Speak about the product Shipments of hazardous materials or dangerous goods have special information Shipments of hazardous materials or dangerous goods have special information

Symbols used on packages and labels

With transport packages, standardized symbols are also used to communicate handling needs.

Recommendations
Preserved food packs is like that can be cooked in or kept at home as a re-sealable container. - More emphasis on Visual package elements . - Develop innovative packages. - Aesthetic components should be soothing for the eyes. - Label information accurately as consumers would like it, if simplified.

Packaging Industry
Global packaging industry growth rates vary across the types of packaging. Growth rate of beverages package industry is 3.2% 5% for health care products Overall capital involved : $433 billion Large and diversified market Lots of contenders

Thank You