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FEASIBILITY ANALYSIS OF A WEB BASED CUSTOMIZATION PORTAL FOR SMARTPHONES

PROBLEM STATEMENT
There is no web based mobile customization portal for the Techno-freak college going Indian youth who is often confused while deciding upon the features of their new smartphone. Certain features might be a waste for some customers while there would be some other feature that is indispensable. Hence there is an open window for such a venture. But is the market and the consumers ready for the same. It is a big question mark.

RESEARCH OBJECTIVE
MAIN OBJECTIVE To study the acceptance of web based mobile

customization portal for the techno-freak college going Indian youth


SUB-OBJECTIVES To determine the different parameters of mobile customization. To study opinions of target sample on the based parameters and study the factors driving those opinions. To suggest an acceptable model for a web based mobile customization.

HYPOTHESIS
H0 no Indian college going students aged between 18 to 30 years would like his/her mobile phone to be customized online.
H0 : p = 0.5 H1 Indian college going students aged between 18 to 30 years would like his/her mobile phone to be customized online.
H0 : p 0.5

Literature review
Literature review document

RESEARCH DESIGN
Research approach: survey research
Contact methods: online and offline survey

Population:

College going Indian students aged between 18 to30years


Research instruments: questionnaire Sample selection : college going Indian male/female aged

between 18 to 30 years.

DATA ANALYSIS
It would be in the form of : Pie charts Bar graphs

NATURE AND FORM OF RESULT


Result will be in the form of : A survey based conclusion on thaw acceptance of a webbased portal for mobile phone customization. A detailed document of the complete research.

BUDGET
Particulars
Document Print-out Questionnaire Print out

Cost (Rs.)
100 200

Internet charges
Mobile charges Travelling expenses Others

150
200 200 150

SCHEDULE
The research would be completed within 5 days.
Activity Selection of research topic Literature review Sample selection and questionnaire formulation Primary Survey Result analysis and conclusion Day Day 1 Day 2 Day 3 Day 4 Day 5

POPULATION REDUCTION
World Population - 7.135 billion
Indias Population 121,05,69,573 Youth Population (18 to 30 Years) in India

29,19,72,416 Internet Users in India 12,50,00,000 Online Shopping Customers in India 2,37,50,000 Online Shopping Youth Population in India 1,42,50,000

Sample size determination


The population of the target segment that is Indian youth aged between 18yrs to 30yrs is 29,19,72,416. (source: CENSUS 2011, Survey of India) The method of sample determination that shall be used to determine the sample size would be nonprobability convenience sampling.

Questionnaire
Questionnaire document

THANK YOU!!!