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Introduction
An estimate of 5 million Filipinos drink on a regular basis and roughly 39.9% of population drinks on an irregular basis. Filipinos have been reported to consumed about 1.25 billions liters of beer (equivalent of 3.9 billions beer bottles). Filipinos has second highest consumption rate of beer while first in wine consumption. Gin are popular over youths because they are inexpensive while middle and upper class Filipinos spend more money on well known expensive brands of alcohol. The two firms of the brewery industry of the Philippines are San Miguel Corporation and Asia Brewery of the which SMC is the largest.