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HISTORY
Airpacks was founded in 2005 in Boulder, Colorado. Beginning with just two audiocassette storage cases, we helped to create and expand the growing field of audio storage. Since then, weve continued to develop exceptional products to organize and transport ever-evolving technology. For those who carry any of the most popular laptops from small to almost-too-big-to-be portable, theres a Airpacks sleeve, attach, briefcase, messenger or backpack to fit and protect with confidence. And Airpacks continues to simplify peoples lives with a wide range of cases to transport CDs, DVDs, hard drives and the latest portable electronics. Airpacks is a global company with distribution in over 21 countries. Our worldwide headquarters are based in Longmont, Colorado. We have regional sales, marketing and distribution offices in Hong Kong, Japan, Belgium, France, Germany, the Netherlands and Spain. We have distribution partnerships within Canada, Latin America, Europe, Africa, the Middle East and the Asia Pacific region. This year, Airpacks celebrates its 8th anniversary. Today, Airpacks offers more than 100 innovative products as an industry leader committed to developing and delivering intelligent organization solutions for the ways people live. The company continues to create unique and intuitive products designed to transport, organize and protect everyday essentials. Today, Airpacks develops and distributes portable and home storage accessories for CDs, DVDs, portable electronics, laptops, cameras and camcorders, automotive organization, and travel essentials to customers across the globe.
BUSSINESS MODEL
Consisting of 10 owned and operated manufacturing facilities and various third-party suppliers throughout the world. The company takes advantage of its global sourcing capabilities by opportunistically buying products from various countries when their product costs or exchange rates are particularly favorable. This company wants to capture market by designing new models of bags. This company will build a global power brand through its business in bag model. Now company focusing on backpacks and case of laptops. We are going to spread our model in different variety of bags, such as office bag, sport bag, or casual. Also we offer bags for IPod, I pad, and other gadgets
on the path to becoming a globally recognized innovation, quality and style leader .
Mission
to create reliable, durable, top-quality products. To provide an answer to the consumer's needs for high quality bags A tradition of innovation
Airpacks brands will be established in new markets by investing in creative advertising programs that make those brands into inspirational objectives foe millions of new consumers.
Marketing Highlights
Airpacks wants to expand their activities by designing new models of bags instead of backpack bags. Airpacks will build a global power brand not just in backpack bags so we are going to spread our model in different variety of bags, such as office bag, sport bag, also offer bags for Ipod, Ipad and other gadgets. And the objectives of it is to boos Samsonites marketing efficacy. And involve more costumer segments.
Value Proposition:
A wide range of products, enhanced with value added services to meet varied customer requirements.
Market Share:
To launch Airpacks first television advertising To enhance Airpacks.INC consumer experience
Market strategy
continue to develop exceptional products evaluates the possibility to enter into additional categories Agreement with non-retail websites
Prospects
Continue to gain market share Introduce new and innovative product designs Improve the efficiency and effectiveness of the companys supply chain and global distribution network Increase the companys investment in R&D
OPRATION HIGHLIGHTS
The bag group strategic goal is to continue to strengthen our position as one of the outdoors goods companies in the world strengthen our position in the bag segment with a broader offer in both urban and outdoor environment.
Internal Process Reinforce the expertise and uniqueness of our technological base Sell our solutions and services Guide our programs Ensure our services to the Customer Ensure product and core business excellence
Supply Chain
Drop-Ship model (85% of orders) pros: Pros: No cost to house inventory( rent, insurance,etc.) vendors get increased customer base and brand awareness. Cons: Must have good relationship with vendors Harder to problem solve customer service issues between Airpacks website and vendor
Higher percentage of profits goes directly to Airpacks. Can capitalize on cost conscious customer base.
Cons:
Must pay for the warehouse Are vulnerable to inventory obsolescence
SWOT ANALYSIS
Internal and Eternal analysis
Strengths: An international brand sensation Particular brand culture Innovative product design With leading technology development ability and also well product quality Marketing both online and offline Weaknesses With high features of specialty of the product Almost high products price Weakness on the level of marketing of channel manager
Opportunities Strength the brand awareness Develop new functional products which are more suitable for Chinese market Fashion meets performance
Treats
The competition of other brand Sham products and illegally bidding Having a better business cooperation with domestic agency, build complete commercial contract
Positioning:
we able to set aside our product from our competitor by giving the customer different various of design and textures for their everyday adventure with affordable price. We continue to innovate and build functional gear that fits you and your life.
Targeting
We want to know the costumer needs, behaviors and desire.
Company Attractiveness
It is very durable Its Capacity It is Stylish It has a lot of colors It consider your safety
Mission Statement
Airpacks seeks to be the leading brand of quality lifestyle accessories offering classic, modern American styling.
Vision Statement To become one of the worlds popular laptop bag company. Goal of the company
The Brand is Our Touchstone Customer Satisfaction is Paramount. Integrity is Our Way of Life. Innovation Drives Winning Performance.
Supporting Strategy
Promotion Strategy There are four rules: 1. Aim 2. Target 3. Media 4. Competitors
Existing Product
Improvement of bags, adding more pockets and durability of the product. New comfort technology
New Product
New design bags, improving raw materials, Bags for gadgets.
New Markets
Offering official school Bags for some schools. Adding some icons. Events and Bizarres.
Planning Assumption:
capture the 40% market share open its outlets at different places ensure the best utilization use the billboards for the advertisement introduce the online purchasing system
Objectives:
1.Financial Objectives
2.Marketing Objectives 3.Social Objectives 4.Customer-Oriented Objectives
3.Promotions:
Plan programs and special events Advertising being involved in activities like Bazaar or Fair Communication Skills Blog and Social Network
School bags Hand or Pouch Bags Sling Bags Varsity Bags Backpacks Messenger Bags
4. Price:
Wholesales price would be 200 in province while in manila area would be range of 250 to 300.
Place:
Accessible
Controlling
Compare actual progress against the standards. Corrective action (if any) is then taken. If corrective action is taken, an investigation will also need to be undertaken to establish precisely why the difference occurred Different Market share analysis of bag distribution. Sales bag Analysis Quality control of the machine, like sawing machine and some shaping machines. Budgets the materials needed. Ratio analysis, controlling the financial statement. Marketing research, looking for new innovation and possible opportunity areas Feedback from customers satisfaction surveys. Improvement factors for us bags Cash flow statement Customer Relationship Management. Giving important to our loyal customers Location of buyers and potentials buyers. Identify impact areas like provinces. Activities of competitors to aspects of your plan. Technology changes, different lifestyle bags.
Objectives
1. To expand the business aggressively and offer above-average returns to shareholders. To become the leading, innovative systems company within the local market segments and global market segment.
2.