情境故事法操作過程

agenda

 What we are going to do today

 Previous Case

Scenario Design Process 2

For Day One

Scenario Design Process 3

Macro Forces I

 Social – market culture, life style,

political atmosphere
 Economic – purchasing power,
consumer factor
 Technical – new technology for the
market, material, your specialty
 Brainstorming top 10

Scenario Design Process 4

How to predict the trend

 Using set theory

 It is Hard to predict

Scenario Design Process 5

Examples of set

 911
 Bad for international aviation & tourism
 Good for domestic travel, mine safety
appliance mask, nB sneakers
(patriotism)
 Red zone robot
 Bad bankrupt, chernobyl + three mile
island
 Sewer repair (1200~2000 millions)

Scenario Design Process 6

Ready to work

 SET factor - Discuss one topic at a

time
 brainstorm
 Use markers to write down BIG
letters in the post-it for people to see
& discuss
 Overlapping is okay
 Group similar ideas
 Prepare your company name and 6
minutes presentation
Scenario Design Process 7
Macro Forces brainstorm

Scenario Design Process 8

Macro Forces poster

Scenario Design Process 9

IMPORTANT FORCE I

 Knowledge Economy
 PS2 vs PS2 game
 The world is flat
 2005 世界是平的 - 把握這個趨勢，在 21 世紀才有競爭力 The World is Flat 作
者：佛里曼 / 著 原文作者： Thomas Friedman 譯者：楊振富‧潘勛 出版社：雅言文
化 出版日期： 2005 年 11 月 23 日
 The World Is Flat: A Brief History of the Twenty-first Century 作者：
Friedman, Thomas L. 出版社： Farrar Straus & Giroux 出版日期： 2007 年 08
月 07 日

Scenario Design Process 10

IMPORTANT FORCE II

 Man are living longer

 Machine are getting better, but not
help them enough.
 Elderly environments are common
 Time only exacerbate the situation
 A needed & profitable market

Practical Innovation 11
Key Idea Generation
• Using the 30 issues to
develop 8 product ideas
• Discuss and vote for the
best from the 8 product
ideas
• TOP 8 Product Ideas should
include 5 positive + 3
negative
• Some details could be
added to the ideas.
• Please mark the
relationships to the original
macro FORCES
• Text and graphics are both
fine

Scenario Design Process 12

Basic function and needs
Brainstorm the
functions and
needs of the
primary idea of
your company

Scenario Design Process 13

Target User
•Think about the
representative
users of the target
product
•Using 5W1H to
render the target
users, the
character, problem,
and needs will be
more clear
•Include CRITICAL
ISSUES and KEY
IDEAS

Scenario Design Process 14

 Target User II
。

Scenario Design Process 15

Scenario Brainstorming I
•Using scenario
brainstorming
sketches ( 情境腦力
激盪圖 ) to develop
details
•about the
relationships
between user and
product and
additional functions
•Example: the
shopping process
and related CI & KI
of TAO( 陶美惠 )

Scenario Design Process 16

Scenario brainstorming II

Scenario Design Process 17

Scenario Design Process 18
For Day two & Three

Scenario Design Process 19

Character Mapping
•Except the
representative
user, please
generate other
target users to
think about the
range of user
characters
•Group work/ one
user per
participants

Scenario Design Process 20

Situation Brainstorming
•Using 5w1H to
thank about Event
Situation & Flow
Chart
•Try to generate a
serial process of an
event
•Group work/ one
user per
participants

Scenario Design Process 21

Storyboard I
ach slot of flow chart could be a storyboard

lease generate 10 storyboards where we can see event

sketches, and related CI & KI

LEASE USE PHOTOS OF REAL PEOPLE

Scenario Design Process 22

Storyboard II
All the storyboards
of the targets users
together could help
us to think about
the details and
different
dimensions of the
idea
Different
storyboards verify
the necessary of
the idea as well.

Scenario Design Process 23

Scenario Design Process 24
For the final day

Scenario Design Process 25

Critical issue & Key theme
All group members
discuss their
critical issues and
key ideas.

Scenario Design Process 26

Final top 10 themes
Using the
storyboards to
synthesize the final
top 10 themes ( 設
計訴求 )
Each theme could
include KI, design
concept, and its
illustrations of.

Scenario Design Process 27

Concept Synthesis ( 概念構想整合 )
Using the top 10 themes to propose a solid design concept
Writing up the Scenarios for presentation
Present the Scenario

Scenario Design Process 28

活動結束但概念持續發展
Scenario Design Process 30