Post-Mortem + Marketing Communication + Job Descriptions

MGMT 211

Agenda
Recap of Individual Presentations Post-Mortem Papers Brand Pyramids Writing a Job Description

Request
Please do not take breaks in the middle of class

Recap of Individual Presentations

Compare individual presentations to what you have observed in the past:
What do you feel students did well? Where do you feel there is room for improvement?

Fundamental Errors
Positioning relative to screen Focus on laptop/screen Facing the audience Not using hands at all

Advanced Skills
Supplementing content on your slides Transitioning between slides
Stating headings versus explaining them

Variety of tones
Some words should be emphasized Variety in speed and expression

Preparing for Final Presentation

Make sure you are very strong on the fundamentals Practice exactly what you want to say and how you would like to say it
Focus on the most impactful lines and how you will deliver them Be critical of your team member while practicing

Post Mortem Paper

What is meant by a post-mortem? Why do organizations conduct post-mortems? What is the value of emphasizing both the positives and negatives? Have you conducted any formal post-mortems on any of your projects/society work? How did you conduct a post-mortem to generate the content for your individual assignment?

Post Mortem Paper

Individual Writing Assignment Marks = 10

Hard copy to be submitted in last class: Wednesday 3rd December

Page Limit = 3 Paper is meant to be reflective in nature

Content of Paper
The paper should cover 3 topics:
Analyze your performance in the course as a whole: what part did you do extremely well? Analyze your performance in the course as a whole: what part left the most room for improvement? Analyze the course as a whole: suggest one major improvement to the course

The weightage given to all 3 sections will be comparable

Analyzing your performance

There is no limit on how many points you may discuss in each section But it will be very difficult to explain more than 1 point well The basic assumption is that you will discuss 1 or 2 points for each of the two sections on which you analyze your performance

Analyzing your performance

Focus on:
How you know this is your strength/weakness Its significance to you:
For a strength, how will you take advantage of it? For a weakness, how will you work on improving?

Suggesting an improvement to the course

Suggest one change you would make to the course It should be a significance change. It could relate to:
Course Content Grading Instruments Regular in-class activities

A suggestion that involves adding one specific class is not acceptable. At the bare minimum, your suggestion should affect two class sessions.

Suggesting an improvement to the course

You should be able to convince me that:
Your suggestion is practical to implement It will actually improve the learning value of the course

Grading Criteria
Content, Language, Formatting For Formatting:
No cover page required (but make sure you are identified on the paper) Make judicious use of headings/subheadings/bullet points

Structure of the paper

Do not need an elaborate introduction/conclusion You may address the 3 points in any logical sequence

Will be penalized for irrelevant material

Sample Post- Mortem Paper

Lets review the writing style of sample postmortem papers from last year

Marketing Communications - Brand Pyramids

What is the value of a brand? How is the meaning of a brand communicated to the public? How is the meaning of a brand communicated internally?

Brand Pyramid for dlight (solar lantern)

Key information about the product

It is targeted at low income demographics It is targeted at those without reliable access to electricity It is expected to be used by people to study/engage in entrepreneurial activity It is seen as a major investment in the future

Developing Brand Pyramids

Lets develop one for a common brand:
Nestle Fruita Vitals Orange Juice

Brand Pyramid Exercise

Lets attempt to build brand pyramids for the brand you are developing for your business plan

Job Description
What are the sections of a job description? What tone should a job description adopt? Where are job descriptions circulated?

Sample Job Descriptions

Focus on:
Content Language Ability to motivate the desired candidates to apply

Job Descriptions Exercise

Pick a society at LUMS Assume you need to recruit a student to manage a major event What kind of job description might you craft?