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G.E.

SOCIETYS SMRK-BK-AK-MAHILA MAHAVIDYALAYA NASHIK-05


COMPANY: PROCTER & GAMBLE (P&G)
PROJECT GUIDE: Ms. RUPAL GUJRATHI

MADE BY: KIRAN UMARANI BMS-I, SEM II 01

PROCTER & GAMBLE

INDEX

INTRODUCTION EARLY LIFE HEADQUATERS A COMPANY BUILT ON INNOVATION PRODUCT HISTORY ACQUIRED COMPANIES SEGMENTATION CHANGE IN LOGO AWARDS HELPING HAND VISION & MISSION

INTRODUCTION
The company got its name form William PROCTER and James GAMBLE. The Procter & Gamble Company also known as P&G, is an American multinational consumer goods company headquartered in Downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. Prior to the sale of Pringles to Kellogg Company, its product line included foods and beverages.

EARLY LIFE

WILLAM PROCTER

JAMES GAMBLE

William Procter, a candle maker, and James Gamble, a

soap maker, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created.

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HEADQUATERS
Procter & Gamble headquarters

in Downtown Cincinnati, Ohio

A Company Built on Innovation


By 1890, P&G was selling more than 30 different types of soap, including Ivory. Fueled by full-color print ads in national magazines, consumer demand for P&G soaps continued to grow. To meet this increasing demand, the Company expanded its operations outside Cincinnati, with a plant in Kansas City, Kansas, followed by a plant in Ontario, Canada. As each new plant opened, P&G would embark on plans for another.

The research labs were as busy as the plants. Innovative

new products rolled out one after another Ivory Flakes, a soap in flake form for washing clothes and dishes. Chipso, the first soap designed for washing machines. Dreft, the first synthetic house-hold detergent. Crisco, the first all-vegetable shortening that changed the way consumers cooked.

Each of these new products came from P&Gs in-depth

understanding of consumer needs and pioneering approach to market research. And they were marketed through equally innovative techniques, including radio soap operas, product sampling and promotional premiums.

PRODUCT HISTORY
The company introduced :
Tide laundry detergent Prell shampoo Toothpaste Crest Toilet paper and paper products Downy fabric softener Pampers Olestra Pantene Head & shoulders Vicks Bounce fabric softener sheets

ACQUIRED PRODUCT COMPANY


Procter & Gamble acquired a number of other

companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals (the makers of PeptoBismol), Richardson-Vicks, Noxell (Noxzema), Shelton's Old Spice, Max Factor, and the Iams Company, among others.

SEGMENTATIONS
As of July 1, 2011, the company structure got categorized into two "Global Business Units" with each one further divided into "Business Segments" Beauty segment Grooming segment Health Care segment Snacks & Pet Care segment Fabric Care & Home Care segment Baby Care & Family Home Care segment

CHANGE IN LOGO

AWARDS
In 2012, P&G recorded $83.68 billion dollars in sales.

Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders", and ranked the company at fifth place of the "World's Most Admired Companies" list.

HELPING HAND
Advertisements of social awareness through their

product. Contribution to society in setting up schools, colleges, hospitals and much more. A well known institute SHIKSHA is started by P&G. Which says live learn and thrive and padhega India tabhi toh badhega India

GROWTH THROUGH VISION


PROCTER & GAMBLE : Between my past, the present and the future, there is one common factor: Relationship and Trust. This is the foundation of our growth. They desired to create environmental friendly products which could even be afforded by the social middle class society.

MISSION

THANK YOU