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Introduction
The term Innovation means to make something new Innovation is important because differentiation is the key to success Competition from new players Attract new customers For delivering a superior customer experience and for enhancing channels
Introduction (cont.)
Best banking experiences are those that give you more than just what is expected Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and capture new market Product Innovation
Process Innovation
Service Innovation
Banking Products
Personal banking Corporate banking
Business
NRI services
Banking Services
Traditional Banking
Account
Deposit
Loans
Modern Banking
Innovations in Banking
Example
Vortexs Gramateller ATM can run on solar power Doesnt need air-conditioning, prints receipts in regional languages Is designed to work in extreme temperatures Is all set to aid banks in reaching out to unbanked and under-banked regions.
Savings account Up to 18 years of age It has also started a 10-year recurring deposit (RD) for long term financial planning Interest rate on savings account for children and recurring deposit is the same The account will provide a membership-cum-debit card
Axis Bank launches new and improved Senior Privilege Savings Account
Is specially designed for Seniors who are aged 57 years or above Axis Bank has tied up with United Healthcare India to bring this benefit to its customers
Customer has the freedom to choose the account number of his choice
For NRI savings account Premium number
1.
2.
3.
Favorite number
Lucky number
SMS UNHAPPY
Facility launched by the Bank to improve customer service If you are not happy with the services offered by the bank, just SMS Unhappy to 8008202020 and happy executives will call you and get details regarding the issue from you