Reliance

Introduction
Reliance Group
Founded 1966 Founder Dhirubhai Ambani Headquarters Mumbai, Maharashtra, India Key people Mukesh Ambani , Anil Ambani Products Crude oil, Natural gas, Petrochemicals, Petroleum, Polyester, textiles, Retail, Telecom

Shri Dhirubhai H. Ambani

Brought about

the equity cult in India in the late seventies Regarded as an icon for enterprise in India. He epitomized the spirit 'dare to dream and learn to excel'.

Our dreams have to be bigger. Our ambitions higher. Our commitment deeper. And our efforts greater. This is my dream for Reliance and for India. -Dhirajlal Ambani.

Vision

Through sustainable measures, create value for the nation. Enhance quality of life across the entire socio-

economic spectrum . Help India to become a global leader in the domains where it operates.

Mission
Create value for all stakeholders
Grow through innovation Lead in good governance practices

Use sustainability to drive product development and

Enhance operational efficiencies Ensure energy security of the nation

Foster rural prosperity

Values

Growth and success are based on the ten core values of Care, Citizenship, Fairness, Honesty, Integrity, Purposefulness, Respect, Responsibility, Safety and Truth.

Reliance Group
Major Group Companies are Reliance Industries Limited, including its subsidiaries (Reliance Industrial Investments and Holdings Ltd.; Reliance Middle East DMCC (U.A.E.); Reliance Netherlands B.V.; Reliance Petroleum Limited; Reliance Retail Limited; Reliance Strategic Investments Limited; Reliance UK Ltd. (50%); Reliance Ventures Ltd ) and Reliance Industrial Infrastructure Limited

Reliance Industries Limited

Mukesh Ambani

Anil Ambani

Head of the

Regrouped the

company's petroleum, petrochemical, and textiles operations,

company's telecommunications, energy, capital finance, and other operations into a new company

Reliance Retail Limited (RRL)

Reliance Retail Limited (RRL) is a subsidiary of

Reliance Industries Limited,

RRL was set up in 2006 and marks the foray of

the Reliance Group into organized retail.

Business Divisions

Reliance Retail Limited (RRL)

Reliance Fresh

Reliance Mart

Reliance Retail Limited (RRL)

Reliance Timeout

Reliance Footprints

Reliance Retail Limited (RRL)

Reliance trends

Reliance Jewels

Reliance Retail Limited (RRL)

Reliance Wellness

Reliance digital

Growth through Value Creation

Reliance Fresh
Industry: Retail
Type: Supermarket Chairman & Managing Director:

Mukesh Ambani First Outlet: Hyderabad( Banjara Hills) Founded: 30th October 2006 Headquarter: Mumbai Area: 2000-4000 Sq. Ft

Reliance Retail Stores

RRL now 453 Reliance Fresh stores

operates 22 different formats across India.

in over 45 towns and cities operational across India. Including the Reliance Fresh stores the company now operates over 900 retail stores across India.

Reliance Fresh Store layout

Supply chain management

Approaching farmers directly , there by

reducing procurement wastage. Better returns to Indian farmers and manufacturers Greater value for the Indian consumers

Push and Pull strategies

PUSH STRATEGY

Point of sale displays. Special Displays. Catalogs and brochure. Events.

PULL STRATEGY

Coupons Samples Premium and gifts Refunds/Rebates

POP advertisement.

SWOT Analysis

Strengths
Experienced Management team
Strong IT and Backend operations Vertical Integration

Backward Integration
Good financial position

Brand Equity

Weakness
Losses due to Joint ventures

Absence at Prime Locations

Limited Multi-Format

Presence.

Opportunities
Growing retail market

Increasing buying power of Indian

consumers Many Untapped Markets in India

Threats
Increase in the operating

costs. Low Price Competition. Increasing competition.

Private labels

Reliance select
Superior Grade

Reliance Value
Better value for Money

Ketchup

Honey

Dust Tea

Leaf Tea

Instant coffee

Filter coffee

Vermicelli

Instant Noodles

Reliance Value

Reliance select

Basmati Rice

Sona Masuri Rice

Dry Fruits

Reliance Value ,Dal

Mango Drink

Wheat Powder

Dish wash

Glass and Surface Cleaner

c
Air freshener

Dish wash

Ear Buds

Facial Tissue

Education
Project Kanyakelvani Project Jagruti Dhirubhai Ambani Prostaham

Scheme Mumbai Indians Education for all intiative

Community health care and community development

Project Drishti Project Balkalyan Project Hope PHC(Primary health care center) Reliance rural development Trust.

Environment intiatives
A zero garbage campaign.

Solar micro wind combined system

Green idea award scheme

Acknowledging and supporting talent

Real Heroes. Reliance Dhirubhai Ambani Undergraduate

scholarship fund. Reliance Foundation. mission BIJ(Bharat India Bhojo)

Reliance
Presented by
S.Giridhar & T .Suvarna.