STRATEGY

Presented By:
FOZIA QURESHI SUMAYYA KOUSAR UROOS FATIMA ZAINAB ESSAJEE

Course Instructor:
MR. ATHER QURESHI

Date:
SUNDAY, 18TH JANUARY, 2009

Overview of our Presentation

What is Strategy & Strategic Management Warid Telecom
Brief

Telenor Pakistan
Brief

Intro Strategy Values, Vision & Goal Innovation

Intro Strategy Values, Vision & Goal Innovation

Conclusion Recommendations

What is Strategy?
A Combination of Instruments to meet a given set of Objectives
OR

A Strategy is a Long Term Plan of action designed to achieve a Particular Goal

Strategic Management
. . . is an Art, Science & Crafting of
2. Formulating

into.
3. Implementing

1. Strategic Process

4. Evaluating Cross-functional Decision

that will enable an Organization to achieve its Long-Term Objectives
Sustainability

Feasibility
Acceptability

INTRODUCTION
o o o

Telenor Pakistan is 100% owned by Telenor ASA Telenor Pakistan launched its operations in March 2005 It ranks as worlds 7th largest mobile operator with a total of 153M Subscribers in its mobile operations.
o

Telenor aim is to be the trusted mobile service provider for the Pakistani customer

TELENOR STRATEGY
o

Telenor Pakistans Strategy is committed to Corporate Responsibility. Telenor is here to help people communicate. That goes for all the countries in which we operate.

GLBOBAL STRATEGY
o

Telenors Global Strategy is to develop leading position in the Nordic region with a broad range of communication services.
o Focus On Subscriber Growth In Our Mobile Operations o To strengthen position as an international mobile operator o Respond to challenges

o Build trusting relationships

o Global coordination achieving local competitiveness

Telenors Vision & Goals

Vision
o

Vision
o

To crystallizes the customer. Delivering on what being promised Vision is they are to help

The primary goal is to create greater value for our shareholders, customers, employees, partners & for society in general.

WHY PAKISTAN FOR TELENOR?

Favorable macroeconomic & political environment o Macroeconomic outlook looking positive and acceptable political stability o Low market penetration and high growth expected going forward o A mobile hungry population o Relatively unsophisticated and underdeveloped market o Network build-out is scattered and of poor quality o Potential for synergies o Leverage Telenors significant experience in Asian emerging and developing markets
o

Telenor -setting the examples

First time ever introduction of Easyload that brought revolutionary convenience for the o First time ever facility for the prepaid customer to Roam Abroad. o Handset and Internet connectivity anytime, anywhere! o For the first time in Pakistan Voice SMS that allows whole new way of expression.
o

TELENORs CONTRIBUTION
o o o

Telenors Contribution to Economy Telenors Social Responsibility Telenors Contribution to Society

Telenors Contribution to Economy

o

Brought the single largest FDI (about 300 million dollars) in 2005 Paid Rs.1.2 Billion towards Custom duties Highest Tax Payer Award from CBR Have created more than 12,000 direct and indirect jobs.

o o o

Telenors Social Responsibility

Telenor has registered a growing interest from analysts and investors who evaluate the group not only on the basis of profitability, but also include social, ethical and environmental criteria. o Telenor has achieved a strong position on the worlds two most prestigious indexes of this kind, Dow Jones Sustainability Indexes and FTSE4Good.
o

Telenors Contribution To Society

Telenor helps local communities wherever it operates through its CSR initiatives o Telenor Pakistan is committed to Pakistan and was at the fore front of the earthquake relief effort. o Telenor is committed to enhance global competitiveness in Pakistan
o

INDUSTRY CHALLENGES
o o o

Spectrum Management Issues Reducing taxation on GSM services Low-cost infrastructure solutions for emerging markets

INNOVATION

Innovation in telecommunications today does not take place in a remote laboratory Telenor is present in 13 diverse countries across two continents our services and products pave the way for new and emerging economies.

Continued.....
Telenor Research and Innovation (R&I) is an innovation hub for Telenor with focus on strategically driven innovation, conducting:
o o o o Experimentation Testing And Demonstration Research And Analyses Trials

Continued...
INOVATIONS...

o o o o

New products and services Service-orientated innovation Expanding the range of mobile broadband Broadband access changes the way people live and work:

Telenor Research and Innovation consists of five research units.....

o Business Models
o Products and Markets

o Service Platforms
o Network Technologies o Commercialization

What matters most is the right strategy, at the right time and precision in execution...
How did Telenor decide to invest in Pakistan? According to a presentation by Telenor it identified 5 criteria before entering Pakistan: o High growth potential o Forward looking telecom policy o Investment friendly climate o Good regulatory execution o Acceptable political and economic situation

How Telenor Succeeded With Its Emerging Market Strategy

o

The impressive part is that Telenor has not

sacrificed margins in the race for growth.

Many of Telenors competitors - Vodafone,

Deutsche Telecom - have started to emulate its strategies.

Forrester Research did a case study on Telenor and praised its strategy and execution... The key take points include: right time, targeting of emerging markets, policy of full management control (avoided joint ventures) and deployment of a repeatable methodology (for example the djuice brand).

Continued....
By leveraging repeatable strategic methodologies and pursuing an innovative twin-track geographic strategy. While rivals were investing in developed economies, Telenor focused on making money in emerging markets and timing this investment when they were experiencing explosive growth in mobile. Telenor has been so successful that competitors are now copying its approach. Vendor strategists can learn from Telenor that size need not be an inhibitor

INTRODUCTION
Warid

Telecom takes pride in being backed by the Abu Dhabi Group of the largest groups in the Middle East and the single largest foreign investor group in Pakistan

One

STRATEGY...

MARKETING STRATEGY
Warid

Telecom has re-launched and has come up with an aggressive marketing strategy to capture untapped areas. differ in quality service besides an improved network.

They

WARID TELECOM VISION

"To

be the leading national communication provider with a strong international presence. top priority is provision of quality service besides uncompromising attitude on quality,

Our

CONCLUSION
o o

Committed to Corporate Responsibility Increase Overall Profitability By Combining Group Industrialization We strive to be a driving force increasing, simplifying and introducing communication and content solutions to the Marketplace.

Continued....

The key take points include:

o right time, o targeting of emerging markets, o policy of full management control (avoided joint ventures) o deployment of a repeatable methodology (for example the djuice brand).

Recommendations....