SOCIAL MEDIA 4 Journalism

Sharing By @unilubis, www.unilubis.com

Social Media?
#Communication/Conversation #Interactivity/Connectivity #Community #Fun #Personal #Engagement #Sharing #ParticipatoryMedium

SocMed: Participatory Journalism

konsep participatory journalism adalah ketika peran melaporkan informasi dilakukan oleh mereka yang bukan bekerja sebagai jurnalis. Bowman dan Willis mendefinisikannya sebagai: the act of a citizen, or group of citizens, playing an active role in the process of collecting, reporting, analysing and disseminating news and information. The intent of this participation is to provide independent, reliable, accurate, wideranging and relevant information that a democracy requires (WeMedia, How Audiences are Shaping the Future of News and Information, Bowman and Willis, 2003, p.9)

Esensi Jurnalisme
Menyampaikan informasi kepada publik sedemikian sehingga publik dapat mengambil keputusan yang berakibat baik bagi hidupnya (Kovach and Rosenstiel, Elemen Jurnalisme, 2001) SocMed BUKAN Jurnalisme >> tidak ada disiplin VERIFIKASI, dan unsur W (Why) dalam 5W=1H

How news of Kim Jong-ils death spread on Google+: (NiemanLab)

On Sunday night, our always-on editorial team saw a report from Yonhap News in South Korea about the death of North Korean leader Kim Jong-il. Within moments, we posted the story across BreakingNews.com, our mobile apps, Twitter, Facebook, here on Tumblr and Google+. The news spread quickly, and using the Google Ripples feature, we can see how it multiplied on G+. We posted it first on +Breaking News and shared it moments later on +Cory Bergman (thats me). PBS Newshour and Louis Gray, whos the product marketing manager at Google+, were among the larger accounts that quickly shared it from there. Overall, it was shared 458 times, attracting over 500 plus ones. More and more often, I am finding out about the worlds news and sports through Google+. Even updates like this, Gray wrote. Thanks to +Breaking News and the many other fine journalists and bloggers who have embraced this platform. Over the weekend, our two accounts (combined) surpassed 250,000 people in our circles the largest general news presence on G+. Our sincere thanks to everyone who has added us, and please dont hesitate to let us know how were doing!

The Power Of SocMed for Journalism (@Lavrusik)

Publikasi konten jurnalistik dalam skala lebih luas Mengarahkan newsroom fokus pada pemanfaatan komunitas >> Chief Editor = Chief Community Memanfaatkan anggota komunitas sebagai koresponden (UGC) >> Citizen Journalist+Pro Journalist = Better Journalism (Steve Outing, 11 layers of Citizen Journalism)

SocMed can be used for....

Collaborative Reporting >> kerjasama antara produser konten (media) dengan sumber berita Jurnalis menjadi manajer komunitas. Mendemokratisasi proses produksi berita dari top-down (mendikte) menjadi bottomup (participatory). Peran jurnalis berkembang dari proses peliputan dan produksi berita, menjadi peran menyebarluaskan berita. Jurnalis juga mengambil percakapan di media sosial sebagai berita

 Social Contact. Melalui media sosial/jejaring sosial seperti Facebook, Twitter, Youtube, kita menikmati kontak antara powerful journalist dengan narasumbernya. Social Stories. Berita dibangun lebih emosional, terbuka dan kolaboratif, karena ada engagement antara jurnalis dengan konsumennya (deep social integration)

 Online Curation for a Time-Poor Audience >> sarana bagi penulis/editor menggunakan informasi dari media sosial sebagai alat verifikasi atau sumber berita, ketimbang hanya menggunakan sumber dari kantor berita <<< fill-in the gap, trusted guide>>>

 The Social Network as the New Editor, orang menjadikan percakapan di media sosial sebagai sumber informasi pertama setiap pagi atau siang, bahkan sebelum tidur. Editor menggunakannya sebagai bahan menentukan agenda pemberitaan.

A Social Newsroom and the Personal Brands

Media Sosial memungkinkan jurnalis membangun personal brand berdasarkan apa yang mereka kuasai dan kontribusi mereka ke organisasi media. (Hermida) >> insightful, Informative, eye opener, behind the scene, process << transparancy of newsroom

The fourth annual Digital Journalism Study, published by the Oriella PR network (Posted: 18 May 2011 By: Joel Gunter)
Social media is being used more and more in newsrooms as a tool for newsgathering and verification, according to a new study. The fourth annual Digital Journalism Study, published by the Oriella PR network, polled 478 journalists from 15 countries and found that 47 per cent of them used Twitter as a source, up from just 33 per cent last year. The use of Facebook as a source went up to 35 per cent this year from 25 per cent in 2010. The report also suggests an increasing number of journalists are turning to social media for verification, with a third using Twitter and a quarter Facebook. Only 4 per cent of respondents cited Twitter, Facebook or blogs as their first port of call when researching a news story however, with just over 20 per cent saying they turned to corporate spokespeople and just over 21 per cent citing the press release in-tray. And despite the increasing reliance on social media, PR remains the dominant source for news stories, with 61 per cent citing the use of agencies in sourcing leads. This year's report also reflects the increasing popularity of online media, with the proportion of respondents who claimed their offline print or broadcast outlet had the biggest audience fell to 50 percent for the first time. The report suggests an increase in the use of Twitter for distributing content, as well as a greater number of journalist-authored blogs and more online video.

Survei Dewan Pers: Penggunaan Konten Media Sosial Oleh Jurnalis (Jan-Feb 2012)
Survei ini menjaring 157 responden jurnalis, yang tersebar di 21 kota, mulai dari Nangroe Aceh Darussalam sampai Maluku. Proporsi terbesar tetap di DKI Jakarta, yakni 70 orang (45 persen responden). Responden laki-laki lebih banyak yakni 133 (85 persen), sisanya perempuan. Lebih lengkap mengenai temuan awal hasil survei dapat diakses di http://www.dewanpers.or.id/kegiatan/berita/9 26-survei-penggunaan-konten-di-media-sosialoleh-jurnalis.

Facebook dan Twitter Jadi Berita

Sebanyak 151 responden atau 96 persen mengaku memiliki akun Facebook, dan 67 persen akun Twitter. Facebook juga masih menjadi pilihan teratas bagi responden untuk mencari sumber berita (58 persen), sedangkan Twitter di posisi kedua (46 persen). Menjawab pertanyaan seberapa sering responden memanfaatkan konten Facebook dan Twitter sebagai bahan berita, 54 persen responden menyatakan mereka memanfaatkan media sosial tersebut kurang dari dua kali sehari, artinya cukup selektif. Sekitar 20 persen menyatakan mereka memanfaatkan media sosial terutama Facebook dan Twitter dua sampai lima kali sehari sebagai bahan berita. Ada 22 persen responden yang menjawab bahwa mereka menggunakan percakapan di kedua media sosial itu lebih dari lima kali sehari. Dalam diskusi terungkap bahwa responden lebih mempercayai Facebook karena sifat hubungan antar pengguna yang relatif tertutup, ada unsur kedekatan, dan Facebook memang lebih dulu popular ketimbang Twitter.

Manfaat Media Sosial Bagi Jurnalis??

76 persen menggunakannya sebagai sarana memantau informasi, 46 persen sebagai sumber ide berita, 36 persen sebagai sarana monitoring/evaluasi, 31 persen sebagai sumber mencari sumber, 24 persen sebagai bahan berita dan 16 persen sebagai sarana verifikasi. Lantas bagaimana partisipasi responden dalam menciptakan konten bagi media sosial? Jawaban diperoleh dari pertanyaan mengenai pesan apa yang biasanya disampaikan melalui akun media sosial responden? 41 persen responden menginformasikan mengenai kegiatan kerja yang tengah dilakukan. Sebanyak 40 persen menginformasikan mengenai berita menarik di organisasi media di mana mereka bekerja. Media sosial berfungsi menjadi sarana meluaskan basis konsumen berita yang diproduksi organisasi media/jurnalis. Sebanyak 32 persen responden menggunakan akun media sosialnya untuk ekspresi personal atau perasaan (termasuk galau?), hanya 11 persen yang menggunakan akun media sosialnya sebagai sarana melakukan kritik sosial atas kebijakan public/komentar berita/peristiwa.

NEXT JOURNALISM

BLUR: How To Know Whats True In The Age Of Information Overload (Bill Kovach and Tom Rosenstiel, 2011) Authenticator: Membantu memverifikasi mana informasi yang benar dan dapat dipercayai Sense Maker: Meletakkan informasi/berita yang ada ke dalam konteks Investigator: Jurnalis/Media tetap jalankan fungsi sebagai watch-dog, pengawas kekuasaan Witnes Bearer: Fungsi pengamat. Menelisik dan Monitoring Empowerer: Membantu publik lebih memahami perkembangan peristiwa

Next Journalism......
Smart Aggregator. Media diharapkan menjadi
pengumpul berita yang cerdas. Tidak hanya memproduksi berita sendiri, tetapi menunjukkan kepada publik sumber terkait lainnya interaksi

Forum Organizer. Forum pembaca sebagai sarana Role Model. Trusted Guide, media sebagai lembaga
kepercayaan publik

NEWS PAPER THAT WILL SURVIVE: THE LARGEST AND THE SMALLEST (NiemanLab)
http://annenberg.usc.edu/News%20and%20Events/News/111214CDF.aspx - 16 Dec 2011

1. Social media explodes but most content has no credibility.

Millions of Americans engage in social media every day, yet they believe that the vast majority of the information they find there has almost no credibility. Its no news that social media is the future of communication, but what is not yet fully appreciated is the lack of faith most Internet users have in the accuracy of information they find on social networking sites, said Cole. Our most recent study found that 51 percent of users said that only a small portion or none of the information they see on social networking sites is reliable, Cole said. And only 14 percent said that most or all of this information is reliable. This speaks volumes about the credibility of communicating through social networking.

 2. The meaning of E-Nuff Already continues to expand.

Five years ago, the Center for the Digital Future coined the term ENuff Already to describe concern among Internet users about the impact of email on their lives. E-Nuff Already has continued to expand and now includes a growing range of issues. Back then, said Cole, e-mail was the primary concern; now, E-Nuff Already has grown to include many services and equipment that has tremendous benefits for users, but is also perceived as encroaching on users lives. Americans are more connected than ever, but the sheer overwhelm of technology may be reaching a breaking point, said Cole. We get too many e-mails, the barrage of texts is constant, we carry multiple electronic devices, and new services and gadgets continue to be produced. How long will it be before Americans again say E-Nuff Already?

 3. The desktop PC is dead; long live the tablet.

Over the next three years, according to Cole, the tablet will become the primary tool for personal computing. Use of a desktop PC will dwindle to only 4-6 percent of computer users writers, gamers, programmers, analysts, scientists, and financial planners and laptop use will decline as well. The tablet is such an inviting gadget, said Cole. The desktop PC is a lean forward device a tool that sits on a desk and forces uses to come to it. The tablet has a lean-back allure -- more convenient and accessible than laptops and much more engaging to use. For the vast majority of Americans, the tablet will be the computer tool of choice by the middle of the decade, while the desktop PC fades away. We dont see a negative consequence in the move to tablets, said Cole, but the coming dominance of tablets will create major shifts in how, when, and why Americans go online changes even more significant than the emergence of the laptop.

 4. Work is increasingly a 24/7 experience.

Personal computers and online technology have created increased efficiency and greater productivity in the workplace. However, for many employees, the price of that efficiency also includes the increase of work in their lives away from the office. Decades ago, we thought that computers would be labor-saving devices, Cole said. Its true that technology makes us more productive, but with that productivity comes greater expectations about how we work and when we work. For many workers blue-collar and white-collar alike technology makes them accountable to their work all the time, said Cole. Is it reasonable to assume that employment is a 24/7 experience?

 5. Most print newspapers will be gone in five years.

Circulation of print newspapers continues to plummet, and we believe that the only print newspapers that will survive will be at the extremes of the medium the largest and the smallest, said Cole. Its likely that only four major daily newspapers will continue in print form: The New York Times, USA Today, the Washington Post, and the Wall Street Journal. At the other extreme, local weekly newspapers may still survive. The impending death of the American print newspaper continues to raise many questions, Cole said. Will media organizations survive and thrive when they move exclusively to online availability? How will the changing delivery of content affect the quality and depth of journalism?

 6. Our privacy is lost.

Perhaps the biggest price that Americans pay for Internet use is the loss of their personal privacy in particular, as a result of the growing trend of information-gathering about online behavior. The issue of privacy is simple if you go online for anything at all, your privacy is gone, said Cole. Americans love that they can buy online, look for information online, and join social communities online. But the price we pay is that we are monitored constantly; private organizations know everything there is to know about us: our interests, our buying preferences, our behavior, and our beliefs. Americans are clearly concerned about this, Cole said. Our latest Digital Future study found that almost half of users age 16 and older are worried about companies checking what they do online; by comparison, 38 percent said that the government checking on them is a concern.

 7. The Internets role in the American political process is still a question.

A decade of Digital Future Studies consistently produced findings that Americans believe the Internet is important in political campaigns and helping people to understand politics, but online technology still has almost no role in affecting political power or giving individuals more say in what their government does. Even though online outreach to voters continues to expand, and Internet fundraising is a major priority for candidates, the Internet is not yet considered a tool that voters can use to gain more political power or influence, Cole said. We believe that this is changing, and over the next two election cycles we see the Internet becoming a major factor in changing the political landscape.

 8. The Internet will continue to create shifts in buying habits, at the expense of traditional brickand-mortar retail.
The most current Digital Future Study found that 68 percent of Americans buy online, and 70 percent of online buyers said their online purchasing reduces their buying in traditional retail stores. We are seeing only the beginning of the shift in American purchasing habits brought by the Internet, Cole said. Five years from now, the traditional retail landscape will be completely different than it is today.

 9. What comes next?

The most interesting topic about the impact of online technology on America is the undiscovered trend yet to come, said Cole. In 2006, YouTube and Twitter had just been born, and Facebook was a toddler, said Cole. A half-decade ago, who would have thought that these nascent technologies would become the standard for social communication in 2011? The next major online trend is being developed right now by a new crop of Internet visionaries just waiting to be heard.

The Relationship Between Social Media Buzz and TV Ratings

October 6, 2011 Radha Subramanyam, SVP of Media Analytics, Nielsen

People aren't just consuming content on social networks, they're actively sharing it. As television becomes more digital - in the form of sharable video clips or articles about a show's premiere, for example - social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV. An analysis conducted by NM Incite, a Nielsen/McKinsey Company, and Nielsen looked at the correlation between online buzz and television ratings and found a statistically significant relationship throughout a TV show's season among all age groups, with the strongest correlation among younger demos (people ages 12-17 and 18-34), and a slightly stronger overall correlation for women compared to men. Men over 50 showed the weakest buzz-to-ratings connection leading up to a show's premiere through the middle of the season, but that relationship strengthened by the finale as all age groups were actively discussing a TV show via social media. Among people aged 18-34, the most active social networkers, social media buzz is most closely aligned with TV ratings for the premiere of a show. A few weeks prior to a show's premiere, a nine percent increase in buzz volume correlates to a one percent increase in ratings among this group. As the middle of the season approaches and then the finale, the correlation is slightly weaker, but still significant, with a 14 percent increase in buzz corresponding to a one percent increase in ratings. At the genre level, 18-34 year-old females showed significant buzz-to-ratings relationships for reality programs (competition and non-competition), comedies and dramas, while men of the same age saw strong correlations for competition realities and dramas. Methodology A model was created using 250 television programs and over 150 million social media sites to analyze the relationship between social media and television. Several buzz- and television-related inputs went into this model. Buzz metrics included buzz volume (the raw number of messages about a TV show), messages per source (as a proxy for spread of discussion) and the number of authors (total number of individuals generating the messages). Fundamental television factors included the genre of the show, whether the program aired on broadcast or cable, and the length of time the show had been on-air (first season, second, etc.). The amount of ad dollars spent promoting the show and prior ratings (both episode and season) were also considered. These variables directly impact both ratings and buzz volume. They were included in the model to account for their contribution to understanding future TV ratings, and to bring clarity to the value that buzz provides.

News 2012: Curation+Amplification. Vadim Lavrusik, News Project Manager of Facebook

In 2012, there will be even more emphasis not only on CURATING that content, but also on amplifying it through increasingly effective distribution mechanisms. Because anyone can publish content today and report information from a breaking news event, the role journalists can play in amplifying and verifying that content becomes ever more important. Contributed reporting from the citizenry hasnt replaced the work of journalists. In fact, it has made the work of journalists even more important, as there is much more verification and making sense of that content that needs to be done. And journalists role as amplifiers of information is becoming more crucial.

News 2012: #OccupyTheNews Burt Herman, the founder of Hacks/Hackers and the co-founder of Storify
Social medias essential role in serious journalism can no longer be ignored. Next year, social media journalism will finally grow up. Journalism will be more collaborative, embracing the fundamental social nature of the Internet. The story will be shaped by people involved in the news, curated by savvy editors from diverse sources and circulated back again to the audience. This is the new real-time news cycle.

It is telling and fitting that next years Pulitzer Prize for breaking news reporting will be judged for the first time based on real-time reporting. A Pulitzer Prize for tweeting was a joke just a few years ago. Its now a reality.
Take Occupy Wall Street. Even in New York, with its swarms of professional journalists, social media illuminated the protests and insured that the movements story was told. When police blocked media access and detained card-carrying members of the press, live-streamed videos from participants and students curating social media stepped in. Looking at the Occupy movement itself hints at where journalism will go in its decentralized, real-time, collaborative, and curated future.

Website dan Kontak

www.unilubis.com www.dewanpers.or.id unilubis@an.tv