Académique Documents
Professionnel Documents
Culture Documents
profitable
Modern marketing is always on, multichannel, and content-driven, and its fully optimized for the digital, mobile, and social activities of todays customers - FORBES Magazine (2013)
V. Definition of Advertising:
Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. -Professor Philip Kotler
Creative
Media
Production
Sample Exercises :
Determine the right campaign for the following Demographic Profile:
Gender: Age: Income Bracket: Employment Status: Location: Female 40 - 50 y. o. C to lower B Housewives Balut, Tondo
Sample Exercises :
Determine the right campaign for the following Demographic Profile:
Gender: Age: Income Bracket: Occupation: Location: Male 25 - 30 y. o. B to upper B BPO Employed Kapitolyo, Pasig City
Sample Exercises :
Determine the right campaign for the following Demographic Profile:
Gender: Age: Income Bracket: Occupation: Location: Male / Female 60 & up y. o. Upper C - B Retired w/ Pension Gueventville, Mandaluyong
Sample Exercises :
Determine the right campaign for the following Psychographics Profile:
Activities / Interest: Attitude: Values: Competes at Triathlons, gym enthusiast and Travels to explore Adventurous and Risk-taker Westernized (Independent)
Sample Exercises :
Determine the right campaign for the following Psychographics Profile:
Activities / Interest: Attitude: Values: Backyard Inventors, Weekend Warriors, Simple Innovators Very curious, experimental and DIY Cost / Expense sensitive