And Organization Structure back to the 19th Century !!

Taking India to the World.

About the Birlas

Aditya Birla Group started in 1857. Shiv Narayan Birla started cotton trading operations in the small town of Pilani in Rajasthan. Ghyanshyamdas Birla(GD birla)-1919-he set the manufacturing company. Grandson of G.D.Birla is Aditya Vikram Birla(A.V.Birla)-1964 Son of A.V.Birla is Kumar Mangalam Birla(K.M.Birla)1995. The current Chairman of the Group.

Some Historical Achievements in India

1857 -The foundation of the Birla Group of Companies is laid by Seth Shiv Narayan Birla cotton trading operations commence at Pilani, Rajasthan. 1947-Grasim is incorporated. (rayon weaving) 1958 -Hindalco is incorporated. (aluminium)

1966-The Indian Rayon Corporation Ltd is acquired.

1986-The Birla Growth Fund is set up. (to finance industrial equipment, plant and machinery and consumer durables, as well as for stock market operations)

1988 -joint venture with Hindustan Petroleum Corporation Ltd (to set up a three-million-ton refinery, Mangalore Refineries and Petrochemicals Ltd.
2000 -Indian Rayon acquires Madura Garments 2006-Hindalco in a joint venture with Almex USA Inc.

Vision And Mission

VISION
To be a premium global conglomerate with a clear focus on each business. MISSION To deliver superior value to our customers, shareholders, employees and society at large.

Group Profile
Group companies Grasim Industries Ltd. Hindalco Industries Ltd. Aditya Birla Nuvo Ltd. UltraTech Cement Ltd. Indian companies PSI Data Systems Aditya Birla Minacs Worldwide Limited Essel Mining & Industries Ltd Idea Cellular Ltd. Aditya Birla Insulators Aditya Birla Retail Limited Bihar Caustic and Chemicals Ltd. Joint ventures Birla Sun Life Insurance Birla Sun Life Asset Management Company Ltd. Birla Sun Life Distribution Company Ltd. Tanfac Industries Ltd. International establishments

Thailand Philippines Indonesia Egypt China Canada Australia

Laos
North and South America, Europe and Asia

GLOBAL FOOTPRINT:

Some Of The Products

VSF

TEXTILES

GARMENTS

GENERIC STRATEGY
The Aditya Birla Groups strategy has been to diversify into capital-intensive businesses and become a cost-leader by leveraging on its various strengths. It forms a significant part of the group's strategy to actively develop its own technology and create institutional knowledge that can set it apart from the competitors and develop cost leadership in its business ventures.

They are able to pursue this strategy because they have access to the capital required to make a significant investment in production assets, skill in designing products for efficient manufacturing and efficient distribution channels Aditya Birla group formally launched the Aditya Birla Science & Technology Company (ABSTC) at Taloja, on the outskirts of Mumbai, it was the culmination of a decade-long dream of the company to unify the group's Research & Development initiatives. With this, the group has emerged as the first Indian conglomerate to launch a Corporate R&D Centre.

Management Hierarchy
Chairman Chief Executive Officer Chief Financial Officer

Vice President

Assist. Vice President

General Manager

Senior Manager

Manager

Assistant Manager

Low income and high income Customers

Premium Segment
B2B and Industrial Customers

Ek Idea Jo Badal De Aapki Duniya.

Company Overview
Started on March 14, 1995. It was formed as a merger of Birla CommunicationsAT&T and Tata Cellular in 2000. It is the 4th largest cellular service provider98,441,714 customers or 16.09% of the market. It is a part of the A V Birla Group. Its Promoters are:

Aditya Birla Nuvo Limited Grasim Industries Limited Hindalco Industries Limited Birla TMT Holdings Private Limited

Company Structure

Madura Garments

Indias No1 garment manufacturer (sales volume) MISSION: To deliver superior value to our customers, shareholders, employees and society at large. VISION: To be a premium global conglomerate with a clear focus on each business.

Organizational Structure
A B Nuvo Textile & Apparels Division

Viscose Fiber Div.

Textile (Yarn Div)

Garment Division

President (Ashish dixit)

Strategy & business excellence

International brand

Domestic brand

COMMERCIAL DIRECTOR

FINANCE DIRECTOR

Director Allen Solly

Director Louis Philip

Director
Van hausen

Director Peter England

Organizational Structure
Divisional Structures focused on Products Divisions

Domestic Peter England International Louis Philippe Van Heusen Allen Solly Planet Fashion and International trade sales

Planet Fashion

ADITYA BIRLA NUVO LTD

It

is a US$4 billion, diversified conglomerate and the platform that has launched many new businesses for Aditya Birla Group. Aditya Birla Nuvo Ltd has a portfolio of manufacturing as well as service sector businesses under its umbrella ranging from textiles to financial services. It follows a divisional organizational structure. The different divisions of Aditya Birla Nuvo are: Insurance Carbon Black BPO and IT services Telecom Financial Services Viscose Filament Yarn Apparel Agri Business
Life Textiles

BRANDS
Some of the popular brands are: Louis Philippe Van Heusen Allen Solly Idea Cellular Birla Sun Life Insurance Peter England

Critique The Past of AV Birla Group

Was a Proponent of the License Raj. Profited a LOT Upon the inevitability of Liberalization, the then Chairman, Aditya Vikram Birla said: We are not afraid of Global Players coming In. Global Players should be afraid of Us !! On Core Competence: Tatas : STEEL is our Core Competence (1990s) Birlas : DIVERSIFICATION is our Core Competence

Critique..
A 19th Century Structure for a 21st Century Company ?
What is Partha ?? Nepotism ?? Veto Power to just One Person What Structure are its Competitors using ? When will it become Professionally Managed ??