By Hoorie Begum

All of the products that we had created were all aimed at the same target audience. The target audience that we had chosen to aim our documentary at was young adults aged 16-24, because they are the age groups that is mostly affected by knife crime, as they are not educated enough on the topic, and the consequences of it occurring. It was also aimed at people older than 24, but that age group was the main target audience.

We felt that this was appropriate considering the recent news, of many teenagers being attacked and murdered by a knife so we thought that we can change the opinions of this age group early before it is too late and it becomes worse. We felt that this is a very interesting topic and we knew that it would interest a lot of people, from different age groups.

The main way that we appealed to our target audience was the title of the documentray, Drop The Knife Save a Life we felt that this would be a very effective title as it has the word knife in it. If someone sees a title that has the name of a weapon on it, they will be automatically attracted to it, and will want to read on/ carry on listening, it comes naturally to us, we cant help it, so it will be doing what it is supposed to do which is promote the documentary. We also made sure that the voiceover sounded fairly serious to show that the documentary is going to be serious. We decided to use the same background music from the documentary in our radio trailer as we felt that it would be much more effective if we did, as it will sound similar. We used parts of the documentary in our radio trailer as we thought that it would be really effective if the audience hears part of the documentary, the majority of which were voxpops. By listening to parts of it, they will become more enticed with it and it will make them introduced and they will want to watch it to find out what it is about. We made sure that the parts of the documentary that we included the negative side of the argument, as there is no positive side of the argument
We targeted the radio trailer on Capital FM, as it is one of the most popular music stations that are listened to, we found out this knowledge by asking our target audience which radio station they listen to, and the majority said that they listen to Capital FM on a weekly basis. Capital FM is listened to all over the UK, so we know that by choosing Capital FM our documentary will gain audiences from all over the UK.

We wanted to make sure that the double page spread, and radio trailer advertised the documentary properly, and promote it the way it should be, so we made sure that we added aspects of the documentary into the two so that it looks like they have been made for the same documentary. The images that we put on the double page spread were of the Solihull Sixth Form logo and the police officer that we interviewed , by putting these images on the magazine article the audience get to see a part of what is in the documentary. By doing this the audience is becoming more intrigued and they will want to carry on reading and will want to watch the documentary. We also included the date and time that the documentary is going to be aired on the magazine article as well as the radio trailer, so that the audience know when the documentray is going to be aired on television. We chose to publish our magazine in a TV Guide and this Was because we thought that the TV Guide that had other documentaries in it, and we felt that it was aimed at our target audience. We thought that the double page spread looked really professional as it covered lots of the typical conventions of a magazine, I feel that the two other images didn't work as well compared to the main image, but it was ok once it was finished.

Overall I think that the magazine and the radio trailer completed its objective in promoting the documentary. We needed to try and find a way that the magazine and the radio trailer will fit together and work hand in hand with the documentary, and I think that we achieved that. The parts of the documentary that were in the magazine article, and the parts that were in the radio trailer worked really work.