curs 15 ianuarie 2014

Etica n industria Relaiilor Publice. Ce este specific?

AGENDA
Sensul eticii
Dileme etice n industria PR-ului Importanta unui comportament etic
Un cod etic pentru PR

[S ne amintim] Cum construieti ncredere?

Concluzii, give-aways

WARNING! Urmeaz o prezentare cu englezisme

SENSUL ETICII

Cnd vorbim despre etic i profesionalism ne raportm la palierul deontologic de nelegere, jonglnd cu: responsabiliti i drepturi

DILEME ETICE N INDUSTRIA PR-ULUI

Etici profesionale n PR
Valori i principii personale Schema responsabilitilor profesionale n PR

Etici profesionale n PR

telling the truth making legal and reasonable claims being aware of libel & slander who you work for? (tobacco, fast food, pornography) who you work with? (Do any of your personal relationships have a conflict of interest with the organisation for which you work?) keeping client confidentiality (Are you able to respect your
clients confidentiality among your circle of friends and acquaintances?)

! Do not gossip about clients or your organisations

behaviour, decisions and actions, no matter how innocent discussing these issues may seem.

Valori i principii personale

Your own personal values and principles should guide you through your PR career.
Think about how you want to act and be perceived. Are you honest? Accurate? Responsive? Respectful?

As a professional you should keep yourself fully up to date using all of the information available, not just that from one source.
You should undertake research on the best practices regarding the issues that you face. Are you continually improving yourself?

Schema responsabilitilor profesionale n PR

IMPORTANA UNUI COMPORTAMENT ETIC

A two-way communication
strategic PR will open up a dialogue with the key stakeholders between the organisation and the stakeholders the long-term objectives of an organisation are more likely to be met. that may assist in the implementation of a corporate social responsibility programme or an organisations code of ethics

A good reputation

help build custom assist with attracting and hiring good employees the organisation will then gain public approval and build a positive reputation.

UN COD ETIC PENTRU PR

The main objective is to form guidelines for professional behaviour.

Exist numeroase coduri, precum:

1. The CIPRs Code of Conduct is built on three principles integrity, competence and confidentiality. 2. Codes such as those of the IPRA (International Public Relations Association) focus on 18 tightly written principles including observance of the Universal Declaration of Human Rights, integrity, transparency, accuracy and not asserting undue influence.

Industria PR-ului este n continu schimbare

In 2012 the PRCA made an addition to their codes about PR professionals working on the online encyclopaedia Wikipedia where editing it on behalf of clients showed a breach of interest from a duty to society and a duty to client. There have also been recent cases on the way promotional activity is undertaken by bloggers and on social networking sites.

[S ne amintim] Cum construieti ncredere?

De a

Concluzii, give-aways

Indiferent de activitile/departamentele n care activm zona de etic nu este detaabil Printr-un comportament etic nvm, n principal, s construim ncredere => 2 n 1 trust: ncredere pe palierul relaiilor interumane + ncredere n organizaie

! Drumul de la comunicare la gestionare i generare ncredere

e pavat cu.. un comportament etic

Acestea fiind spuse,

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