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By
Arinda Jayawardena
What is E-Commerce
Electronic commerce, commonly known as e-commerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions. Electronic commerce that is mostly conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce conducted by companies such as Virgin Atlantic
Company
Virgin Group
Virgin, a leading branded venture capital organisation, is one of the world's most recognised and respected brands. Conceived in 1970 by Sir Richard Branson Virgin has created more than 200 branded companies worldwide Employing approximately 50,000 people, in 29 countries Revenues around the world in 2006 exceeded US$20 billion
Virgin Group
Virgin Atlantic
Company Profile
Founded Commenced operations Hubs London Gatwick Airport Focus cities Frequent flyer program Member lounge Fleet size Destinations Parent company Headquarters Key people Manchester Airport Flying Club Virgin Atlantic Clubhouse 38 30 Virgin Group Crawley, England, UK Richard Branson (President) Stephen Murphy (Chairman) Steve Ridgway (CEO ) 1984 22 June 1984 London Heathrow Airport
Company Profile
Owned by Richard Branson's Virgin Group (51%) and Singapore Airlines (49%)
Virgin Atlantic is 51% owned by the Virgin Group and 49% owned by Singapore Airlines. On 20 December 1999 Richard Branson signed an agreement to sell a 49% stake of Virgin Atlantic to Singapore Airlines to form a unique global partnership. The cost of the transaction to Singapore Airlines was 600.25 million, which included a capital injection of 49 million and valued Virgin Atlantic at a minimum of 1.225billion. The deal was finalised in early 2000.
Company Profile
Operates long-haul routes between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia
Virgin Atlantics thirty routes worldwide are broken down as follows: 10 routes to the US 6 Asia Pacific routes 4 African routes 1 Indian Ocean route 1 route to the Middle East 8 Caribbean destinations
Company Profile
Aircraft Orders and Fleet
Virgin Atlantic currently has a fleet of 38 aircraft :
Firm Orders
Airbus A 380
Boeing 747 400 Boeing 787 9 13
15
Company Profile
Recent Financial
Year
PAX NO (cal year) TURNOVER PROFIT
2004
4.3m 1272m 20.9m
2005
4.4m 1630m 20.1m
2006
4.6m 1912m 41.6m
2007
5.1m 2140m 46.8m
2008
5.7m 2336m 60.9m
Richard Branson
Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate He is the 245th richest person according to Forbes' 2008 list of billionaires as he has an estimated net worth of approximately $2.8 billion
Richard Branson
Mission Statement
Virgin Atlantic, mission statement is simple...
Corporate Management
Corporate Management
Corporate Management
Strengths
Differentiation based on value, service, and price
Weaknesses
Some underdeveloped channels (eg: Premium Economy) Underdeveloped distribution system Marketing primarily focused on London market Ineffective utilization of alliances and partnerships
Customer Ratings
Flight Inside
By
Kasun Nanayakkara
E Commerce Strategies
Steering On-line Traffic.
Negotiation of links with other sites. (Travel and holiday websites) Search engine placement. On-line branding web banners etc. On line promotions
E Commerce Strategies
E Commerce Strategies
Providing On line Product Information Flights Schedules Flight bookings (e-ticketing) On line check in What's on board (entertainment, food, etc) Fares Hotels Vacations Loyalty credit cards
E Commerce Strategies
Customer Relationship Management (CRM) Targeted promotions. Preferred Seats, meals, entertainment. Loyalty program - Flying Club Customer feedback
E Commerce Strategies
E Commerce Tools Flight Times Flight Status Flight Schedules
E Commerce Strategies
E Commerce Tools Book flights
E Commerce Strategies
E Commerce Tools Book Vacation Flight Hotel
E Commerce Strategies
E Commerce Tools Book Hotels, Cars and Extras (Rail, and Sightseeing Tours)
E Commerce Strategies
E Commerce Tools Manage Flights Seat selection Meal selection Frequent Flyer details Advance Passenger Information
E Commerce Strategies
E Commerce Tools Easy, Time saving check-in process - Online Check In (from home via www) - Kiosk Check In (At airports using credit card) - Twilight Check In (check in at Gatwick and save time) - Check In Chill Out (checking from Caribbean from the hotel) - Disney Check In (spend more time at Disney world) - Hong Kong Downtown Check In (check in from air port express trains)
E Commerce Strategies
E Commerce Tools On board purchasing via credit card - You can order fresh food when you want it, from the screen at your seat. - Red, our in-flight entertainment system, has over 25 payper-view Hollywood movies on demand. - On board calls, merchandise.
Online Branding
By
Shashikala Jayasinghe
Brand reputation Value and Personality of the brand Benefits delivered by the brand Brand Leadership
"At Virgin, we have a strategy of using the credibility of our brand to challenge the dominant players in a range of industries where we believe the consumer is not getting value for money.."
Web Perspective
Leader in Online Travel agency Providing information on every aspect to the customer Customer needs are understood
Brand Value
Virgin Atlantic was awarded the World Business Superbrands Award for the brand most perceived to keep its promises
More Awards
Provides the cheapest flights on the web without compromising on comfort Richard Bransons entrepreneurial attitude and his fearless reputation Relentless fight against monopoly
$3bn to fight global warming, including all profits from his travel firms including airline Virgin Atlantic
Interesting Fact
Branson offered British Premier John Major a Virgin aircraft to get out hostages during the Gulf War
Thank you