AMMARAH SHAFIQ MUHAMMAD TAYYAB MUHAMMAD ZAHID MUHAMMAD SAAD PALWASHAY

FASHION IS NOT FOR BOYS , ITS GIRLS HEADACHE

 INTRODUCTION OF FASHION FASHION AND ITS ORIGIN CATEGORIES OF FASHION BRANDS FASHION DIVAS FASHION MANTARAS ROLE OF MEDIA HOW INTERNET IS CHANGING FASHION MERITS AND DE MERITS OF FASHION GENDERS PSYCHOLOGY AND FASHION. CONCLUSION

What Fashion is ?
Complications in definition. Definition varies from person to person. Fashion is a popular trend, especially in styles of dress, ornament, or behavior. form of nonverbal communication To indicate occupation, rank, gender, locality, class, wealth and group affiliation. Word apply to customs. Covers form of free speech. Personal manners. Use of words. Accent within language. What ,when and how ?

Fashion is a general term for a popular style or practice, especially in

Fashion As An Abstract Art

See everything but nothing . Own interpretation No rules to follow .

Own taste ,style built fashion Personality

 Fashion as a sign system Fashion as a Barometer of Cultural Changes Occupation, Status and Purpose of Clothing

ANCIENT TIME AND FASHION

Ancient Jericho , Roman used clothing for nonverbal communication. Communication to indicate specific occupation, rank, gender, class, wealth, and group affiliation. Industrial revolution ,cross over fashion and women's.

ORIGIN OF FASHION
Paris, France from 1600s become center of fashion. France considered the center of fashion for almost 400 years from 1600s into the 1900s. Especially in Paris. In the 1600s, French royalty and wealthy landowners employed their own dressmakers and tailors.

Want to know the Fashion History?

EARLY FASHION HISTORY

Popular items in early fashion history Long, Floor length skirts Lace, Frills, and Chiffon as clothing decorations Collars Yoke Blouses Tea Gowns- loose, flowing gowns adorned with chiffon, lace, and frills

1920 , WORLD WAR AND FASHION

World war 1 (1917) ,time for change. Rising of music like jazz ,motivation Short skirts and dresses expose their knees. Cutting , hairstyling was rare

Popular items in the 1920s:

Flapper Dresses Coats with fur hoods Shapeless shift dresses Day-length (ankle-length) dresses for daytime Scalloped, dipping, and handkerchief hemlines to achieve the effect of a first long, then short hemline Mary Jane shoes Wrap coats that went from one side to the other and closed with a large button or complicated tab and buckle

Charleston had an influence on women in the twenties

The fashion went from ladylike to more daring.

Cloche Hat

1900s _1950s

ITEM POPULAR FOR 2000S :

Leggings Menswear for women Skinny jeans V neck shirts Feminine items like ruffles and lace for decoration on clothes Cardigans Ugg Boots Floral Prints Long, flowing dresses (maxi) as well as short, tight, dresses (mini or bandage) Tights Slouchy boots Scarfs

CATEGORIES OF FASHION:
Haute Fashion ( high fashion ) Elegant Dramatic Classic Conservative Western Casual Futuristic

List of popular colors

S.No. 1 2 3 4 5 6 7 8 9 10 11

Colour BLACK BLUE

Emotions Severe, mysterious, sophisticated, glum, depressing, deadly Serene, calming, cool, quiet, sleepy, sad

BROWN Warm, earthy, drab GRAY GREEN Well-informed, dignified, gloomy, cold Fresh, successful, loving, greedy, restful, calm.

ORANGE Happy, cheerful, new, motivated, garish, warm. PINK RED VIOLET WHITE Soft, innocent, delicate, feminine, delicious Alert, warning, aggressive, energetic, cheerful, angry, vital, exciting Royal, rich, stately, passionate, impressive, alone Clean, pure, young, safe, simple

YELLOW Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive

Color guidelines according to seasons

SummerThink clear, contrast and bold colors.

Fall -

Think soft, cool, slightly grayed colors.

Spring -

Think bright, fresh and lively colors.

Winter-

Think deep, dark and muted colors.

Fashion trends for girls

Clothing High heels Jewelry Makeup accessories Purse, bags or clutches Hina in Muslim society

Fashion trends for boys

Suits Long Coats Bright Converse Sneakers Dress Shoes Scarves Puffer Vests Fedora Hats Fur on trim and Fur Hats Leather accesories Button Down Sweaters & Sweater Vests Hair styles

FASHION FOR CHILDERENS

Offspring:
Offspring is kids clothing label, primarily comprising casual wear for boys and girls from newborn to 12 years, designed and manufactured in Pakistan.

Leisure Club:
Leisure Club is 'the' family fashion destination that offers the best in Eastern and Western couture for Kids, teens & Adults. Leisure Club consists of 3 sub brands: CLUB X, LC Kids, & LC Boutique

Brands in Pakistan for girls

Bareeze Warda D&G Damas LOral Stylo Ecs

FASHION BRANDS:

Brands are the ones that give identity to a fashion. They are created by designers and are meant for sale . They carry the trust of the brand and designer.

IMPORTANT FASHION BRANDS

1 2 3 4 5 6 Adidas Armani Bentton Calvin klein Dolce & gabbona ED Hardy 13 Mango

14
15 16 17 18 19 20 21 22 23 24

Nike
Pepe Jeans Prada Puma Rolex Reebok Tissot Tommy Hilfiger Wrangler Woodland Van Heusan

7
8 9

Fastrack
Gucci Louis vultton

10
11 12

Lee
Levis Longines Hamilton

It is a small shopping outlet put by fashion designers to showcase and sell their collections.

 FASHION BOUTIQUES
INTERNATIONAL BOUTIQUES 1 2 3 4 5 6 7 8 9 10 Chanel Christian dior Yves saint Laurent Seven Oak Outfit Cos 4 Machka Vakko Matches 5 Amara Pallis Ritu Beris 2 Manish Aroras 1 Aki Narullas INTERNATIONAL BOTIQUES

Umrao Tailor

FASHION DIVAS/FASHION DESIGNERS IN THE WORLD

VALENTINO GARAVANITOM FORD BETSEY JOHNSON. DOMENICO DOLCE STEFANO GABBANA. STELLA MCCARTNEY. I Ritu Beri Rohit Bal Rina Dhaka Manish MalhotraAbu Jani and Sandeep Khosla-'

RINA DHAKA VALENTINO GARAVANI

STELLA MCCARTNEY

MANISH MALHOTRA

MEDIA Fashion journalism:

Fashion magazines bring the world of international fashion home. The best fashion, beauty, shopping, health, travel and culture ,trends, runway slideshows are written in these magzinees.

Fashion before the Internet

 FASHION SHOWS A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons.

WELCOME

F TV

I SEE IT FIRST ON FTV

THE 24/7 CHANNEL

ABOUT FASHION TV

FTV

is the only 24 hours / 7 days fashion, beauty and style TV station worldwide and provides glamorous entertainment with emphasis on the latest trends

FTV is one of the 4 most distributed channels worldwide (top 3 outside the USA) FTV is updated, informative, glamorous

What is Social Media

The use of electronic tools for the purpose of sharing and discussing information and experiences with others

Why Social Media

93% say a company should have presence in social media 85% say a company should use it to interact with them Almost 60% of Americans interact with a brand on a social media site 56% feel a stronger connection to brands when use social media Its About Relationships, Not Pitches

 Monitor your brand and reputation online

Social Media Exposure: Better Than Traditional Ads and Cheaper

Monitor others brands/reputations

Interact with your consumers Track ROI better Men/Women 18-34 yrs

33% want companies to market to them via social media

famous fashion shows in and abroad: Lakme fashion week New York fashion week Wills lifestyle fashion week Milan fashion week Paris fashion week Berlin fashion week Amsterdam international fashion week London fashion week Japan fashion week Buenos Aires fashion week Maiami fashion week

Social Media Strategies Getting Cozy in Communities The majority of the industry thought this would tarnish brand image if they engaged in social media. Now almost every brand or retailer, from American Apparel, Sears and JCPenney, to Oscar De La Renta and Louis Vuitton, have created a presence in several social communities.

Social Media Strategies contd.. Creating Niche Communities Fashion Brands are experimenting with development of their own social networks or even invitation-only communities. Luxury brands Louis Vuitton, Dolce & Gabbana, Chanel and Burberry have launched their own social networks or added social components to their existing web sites

Niche
Communities

 Niche communities such as Weardrobe (recently purchased by Like.com), Modepass, and Lookbook.Nu,have yielded impressive ROI, as their audiences are more likely to become loyal customers

Social Media Strategies

Embracing Mobile Applications Fashion Brands have taken to developing apps via iPhone in a big way. Chanel shows its runway collections via iPhone app, and the Gilt Groupe app allows users to shop sample sales and receive alerts as to when sales are starting.

JustLuxe StyleCaster

StyleCasters app lets users access style tips, individually customize news feeds and fashion trends, and houses a large online retail catalog of brand-name clothing. JustLuxe is a digital global concierge company whose extremely interactive app comes with over 1,000 member benefits. Utilizing GPS, the app will recommend participating restaurants and hotels in the users area. Its the first style-oriented app that leverages location-based mobile marketing

Digital mediums are changing the fashion industry

Social Media Fashion Blogs E-tailing

Rue La La

Key takeaways
Experimenting with strategic marketing techniques can help brands stay ahead

Listen to what your consumers are doing and saying online

Social media can have a place in luxury marketing

 FASHION SCHOOLS Fashion schools will provide you the training you need to advance in your fashion career. Whether you are interested in clothing design, fashion merchandising, fashion marketing, or fashion in general, they provide you with all. Here are examples of very famous fashion schools.

It is the art of application of design to clothing and accessories.

INTERNATIONAL SCHOOLS: Westwood College Arizona Fashion Design Schools Tucson Design College California Fashion Design Schools International Academy of Design & Technology Brooks College Colorado Fashion Design Schools Denver South Florida Fashion Designer Schools American InterContinental University

Merits of fashion
Fashion can be the reflection of Economic environment cultural identity Personality Confidence Demerits of fashion: devil

GENDER PSYCHOLOGY AND FASHION

Set of social and behavioral norms in social or inter personal relationships. FAGOT and MAR .D Tested gender stereotypes and labeling within young children. The differences between gender labels of boys and girls ,using materials

"The only real elegance is in the mind; if youve got that, the rest really comes from it." Diana Vreeland