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The most widely accepted and popular definition of PR is from the Institute of
Public Relations (IPR), which defines Public Relations as, the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.
PR aims to earn understanding and support, influence opinion and behaviour.
PR disciplines
1. Financial
public relations.
oGlobalisation
oGrowth of media
2. Lobby groups
3. Spin
4. Spin doctors
Tools Of P.R
1. Traditional tools include press releases and media kits 2. Brochures, newsletters and annual reports 3. social media outlets, such as blogs, Twitter and Facebook 4. Publicity events, pseudo-events, photo ops or publicity stunts. 5. Talk show circuit. A PR spokesperson (or his/her client) "does the circuit" by being interviewed on television and radio talk shows with audiences that the client wishes to reach.
6. Books and other writings 7. Collateral literature, traditionally in print and now
organizations; receptions; seminars, and other events; personal appearances. product to the desk of the journalist in order to show them emerging promotions. online forum messages for their clients, in the guise of a normal "grassroots" user or comment
Benefits
1. if you dont communicate with your target audiences, you will lose out to competitors who are using public relations. 2. If you dont manage the information by which people form their opinions, their views of your company will be based solely on what they hear from other sources. 3. PR can help in building a positive image and thus helps to minimise damage when something goes wrong.
4. PR helps to maintain communications with your most important business audiences. It is cost-effective and credible.
5. Please remember, PR takes time. It is not an overnight process. It is an on-going endeavour.
Scope
1. The scope of PR today is far reaching and encompasses several industries and sectors. 2. Social and religious leaders, politicians, entrepreneurs, industrialists are all closely associated with the PR process at some point or the other. 3. Today most social conflicts are caused by changing values and higher expectation from the superiors.
Lobbying.
Social Events
Journals
Tania Kapadia, founder and CEO Graduated double major in psychology and philosophy. She also post graduated diploma in communication with specialization in PR and brand management.
CLIENTS
Implementation
Execution Result
MARKETING SOLUTIONS
Strategy Event ideation Target group focus
Market evaluation
Consumer insight Product/brand insight
About Adfactors
Adfactors PR is among India's top three consultancies on
public relations
240 retainer clients Presence in 40+ cities
Employment Criteria
Understanding Client Verbose Skills essential Segregation of Opinions
of corporate structure
Crisis Management
Most Important Be
Truthful
statement initially