The Innovators

ZEESHAN RASHEED
BILAL ARSHAD
RAHEEL HANEEF
 COMMUNICATION FINAL
COMPARISON PROJECT

M.K. SONS (pvt) Ltd.PK

Vs
KLASH CLOTHING UK
What is communication?

• The activity of conveying

information and ideas between
organizations or people
• Life blood of every organization
• It includes
1. Internal communication
2. External communication
INTERNAL
COMMUNICATION
• Communication within the
organization.
• It may be
1. Downward
communication
2. Horizontal communication
3. Upward communication
Downward communication
 Communication from executive
class to subordinates.
 Through this type of communication
employees can be better
1. Motivated
2. Efficient
3. Directed
 Downward communication
equation

Executive class

Subordinates
Horizontal communication
• Communication between the
same rank of employees
• Through this type of communication
employees can
1. Solve problem
2. Perform job duties
3. Prepare for meeting
4. Co-operate on important project
 Horizontal communication
equation

same rank same rank

Upward communication
• Communication from
subordinates
to executive class.
• Through this type of
communication subordinates can
1. Complain
2. Report
3. Suggestions
Upward communication equation

Executive class

subordinates
 External communication

• Communication out side the

organization.
• It includes
• Letter, report, proposal, telephone, fax,
internet etc.
 INTERNAL
COMMUNICATION
COMPARISON
Downward communication
comparison

M.K. sons (pvt) Ltd. KLASH CLOTHING UK

• letters are circulated to • notify the subordinates
all the subordinates pasting notes on the
• signatures are taken notice board.
 Horizontal communication
comparison

M.K. SONS (pvt) Ltd. KLASH CLOTHING UK.

• communication is done • communication is done
by telephone, and through network called
manually. MAIN SERVER, and
telephone also.
 Upward communication
comparison

M.K. SONS (pvt) Ltd. KLASH CLOTHING UK.

• upward communication • upward communication
is done (directly) orally is done indirectly
as well as written. through middle
management (orally).
 ANY
QUESTION ???
EXTERNAL
COMMUNICATIN
COMPARISN
WE WILL CHECK EXTERNAL
COMMUNICATION THROUGH
DIFFERENT ANGLES OF
COMMUNICATION
 GENERALLY
COMPARISON

M.K. SONS (pvt) Ltd. KLASH CLOTHING UK

• External communication • External communication

is done through E-MAIL through E-MAIL,
and LETTERS to some WEBSITE, MEETINGS
extent. and LETTERS to extent
 CUSTOMER
COMMUNICATION
COMPARISON

M.K. SONS (pvt) Ltd. KLASH CLOTHING UK

• done by E-MAIL, • done by E-MAIL,

TELEPHONE, TELEPHONE,
LETTERS LETTERS
SAMPLE DISTRIBUTION

M.K. SONS (pvt) Ltd KLASH CLOTHING UK

• Nationally distributes • Nationally and
by own mobile-van. Internationally using
• Internationally distributes courier service
by courier service
 MARKETING

M.K. SONS (pvt) Ltd KLASH CLOTHING UK

• By providing various • By personal contacts and

incentives and sending participating in
E-MAILS Exhibition
 visitors

M.K. SONS (pvt) Ltd KLASH CLOTHING UK

• visitors are welcomed • visitors are welcomed on

on the reception the reception for turn
as customer
ANY QUESTION
???
THANKS AND HAVE A
GOOD DAY!