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THIS PROJECT IS A RESULT OF COLLECTIVE EFFORTS PUT IN BY GROUP

INTRODUCTION
Google is a widely search engine that uses text matching techniques to find the web pages that are important and relevant to users search The word Google comes from the misspelling of word googol which refers to 1 followed by 100 zeros.

The company is running millions of server


worldwide.

Larry Page Co-Founder & President, Products

Sergey Brin Co-Founder

HISTORY
Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. The Initial public offering took place on August 19,

2004, raising $1.67 billion, implying a value for the


entire corporation of $23 billion. The company is listed on Nasdaq and London stock exchange

VISION AND MISSION


The Vision
To make search engines so powerful they would understand

"everything in the world".

The Mission
To organize the world's information and make it universally accessible and useful.

The Focus
Google continues to focus on innovation and on the user experience.

ORGANIZATIONAL STRUCTURE
Non-traditional cross-sectional structure. Employees are mostly accountable to themselves. Encourage employees and managers to work directly with each other, instead of through more formal channels. Instead of setting goals for them, Googles management helps their employees meet the objectives that the employees set for themselves. The structure promotes corporate transparency because employees are able to witness and contribute to the leadership function.

PRODUCTS
Web Search Maps Ride Finder Analytics Directory Google Mini SMS Search Mash Advertising AdSense AdWords Audio Ads Click-to-Call Grants TV Ads Standalone Applications AdWords Editor Gmail Notifier Hello Pack Photo Screensaver Picasa Secure Access GTalk SketchUp Desktop Extension Blogger Web Comments Browser Sync Dashboard Widgets Send to Phone Toolbar Communication & publishing 3D Warehouse Blogger Calendar, Docs& Spreadsheets Gmail, Orkut YouTube Reader Mobile Products Blogger Mobile Calendar Gmail News iGoogle Reader Maps Mobile

COMPETITIVE ZONE

MOTIVATION
Most famous work environments in the world. Flexible work time and bonuses. Facilitate a work environment that caters to innovation. Common caf for all employees.

SWOT ANALYSIS
STRENGTHS
Brand equity User friendly The most efficient search engine

WEAKNESSES
All the products not known to the consumers Over dependence on contextual advertising for revenue Differentiate between content

Wide range offerings


Different Languages

OPPORTUNITIES
Search continues Today is the world of computer literacy Mobile technologies add another opportunity. Cheaper global telecommunication costs open new markets

THREATS
Legal issues about information stores Threats from core

competitors (developing
search engine)

Changing user preferences

PORTERS FIVE FORCE MODEL


SUPPLIER POWER: LOW
Supplier concentration is low

BUYER POWER: STRONG


Product differentiation is low Users of search tool are becoming more sophisticated & demanding other services are also free

BARRIER TO ENTERY- MODERATE


Entry barriers due to brand identity & scales is high

COMPETETIVE RIVARLY: MODERATE


Product differentiation is low Few players relatively small size industry growing at rapid pace No rules and regulation Switching cost is zero Brand identity

THREAT OF SUBSTITUTION- LOW


Switching cost is low Technology require extremely skilled staffs Users are demanding more services & complexity

MILESTONES
1998 -- Google named Top Search Engine
And within no time, in December, Google.com topped PC Magazines list of top search engines on the Internet. Apart from English, added 10 additional languages: French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian & Danish.

2000 -- Google supports 10 languages

2004 -- Gmail, Orkut are born

This was an important year for Google, as It launched Gmail on April 1, 2004 -no April Fools joke -and its own social networking website, Orkut - currently at No. 2. Google launched Google Maps and Google Earth for navigation. This was also the year when Google Talk.

2005 -- Google Maps, Earth, Talk, and more...

2006 : In 2006, Google bought YouTube. 2007 : Gmail for everyone, AdSense for Mobile

Gmail was finally made available for everyone by Google - until then it was only an invitation-based email service. AdSense , support for mobile platforms. Google also acquired Postini, a crucial stepping stone for greater security for cloud-based services.
company yet again Google entered into an agreement to acquire the mobile phone maker Motorola Mobility for about US$12.5 billion.

2011 : In a move that could transform the

TRANSITION FROM 2001-2011


Executive change Revenue Profits Employees Products Principal competitors Rank among all Web sites Companies acquired Mobile initiative Market share

FAILURES
Googles downloadable Web accelerator launched in 2007 had some deal breaker and privacy issues for E.g.It prevented users from downloading videos Google axed it in 2008. Google page creator was a tool to help users to create web page ,which were hosted on Google's server Google had to axe the product in 2008 because it concentrated more on Google sites. Google came out with Google videos but users found it too expensive to download it. In 2006 Google came out with Google wave an app which provided services like instant messaging and social media but users found it over complicated and failed to ride the wave