Awareness about the organic product & willingness to purchase organic products

General Information
Organic foods are foods that are produced using methods of organic farming with limited modern synthetic inputs such as synthetic pesticides and chemical fertilizers, though organic pesticides, such as But toxin, are still used.
The organic farming movement arose in the 1940s in response to the industrialization of agriculture that became known in the 1960s as the Green Revolution.

Global Organic Food Market

2010: 59.1 billion US dollars 2009: 54.1 billion US dollars 1999: 15.2 billion US dollars Major Markets
U.S.A Japan Europe Others : 26 BN US$ : 3 BN US$ : 12 BN US$ : 10 BN US $

Annual Growth: 20 -30% Market Share: 1% of Total Food Sales

Indian Organic Market Total Organic area: 4.43 million ha Total certified production: 17.11 lakh tonnes Total exports: 69837 MT Value of export: INR 700 Crores

Product Tea Coffee Spices Rice Jaggery, Sugar Wheat & flour Pulses Fruits & vegetables Millets flours Oils & ghee Squashes & jams Snacks Honey Others(essential seeds, etc)

Domestic sales MT 1500 750 500 5000 6000 3000 2500 5000 2000 2000 500 500 2000 5000

Products Oil crops(Except sesame) Cotton & textiles Processed food Basmati rice Tea Sesame Honey Rice Dry fruits Cereals Spices-condiments Medicinal & herbal product Coffee Vegetables

Export MT 17966 17363 8752 5243 2928 2409 2409 1634 1472 1348 1174 627 320 167

About Major Companies in the Industry

EARTH'S BEST
AMY'S KITCHEN GREEN & BLACK'S

365 EVERYDAY VALUE/WHOLE FOODS

ORGANIC VALLEY Conscious Foods

EcoFarms
MorakaDown to Earth Organic India

Navdanya

Product Profile
Organic Food Products
Basmati rice Pulses Honey Tea

Coffee
Spices Oil seeds Fruits Processed food Cereals Herbal medicines

Other Organic Products

Organic cotton fiber Garments Cosmetics Functional food products Body care products

Objectives
To identify the reasons for the unawareness about the organic product. To identify the reasons for the willingness to purchase the organic product. To identify the reasons for the unwillingness to purchase the organic product. To know why the organic products are not successful.

Literature Review
Chakrabarti, S., Baisya, R.K. (2007), "Purchase motivations and attitudes of organic food buyers", Decision, Vol. 34 No.1, pp.1 -22.
Harper, G.C. and Makatouni, A. (2002), Consumer perception of organic food production and farm animal welfare, British Food Journal, Vol. 104 Nos 3 -5, pp. 287-99. Market Opportunities and Challenges for Indian Organic Products, Salvador V. Garibay and Katke Jyoti, Research Institute of Organic Agriculture (FIBL) and ACNielsen ORGMARG, February 2003. Jolly, D.A., Schutz, H.G.K., Diaz -Knauf, V. and Johal, J. (1998), Organic foods: consumer attitudes and Use, Food Technology, Vol. 43(110), pp. 60 -66.

Scope
This study will help the farmers or the organic products shop because this study will give idea about the market of the organic products. This study will give idea about if any modification required in the product.

Research Methodology
Research Design Sources of Data Data Collection Method : Exploratory : Primary : Quantitative

Population
Sampling Method Data Collection Instrument

: 100
: Convinient : Questionnaire

Thank you