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OUTLINE
Microsoft a monopoly? Microsoft Antitrust Case Trial Microsoft Antitrust Case Verdict Microsoft Antitrust Case Appeal SWOT Analysis Conclusion
Microsoft a monopoly?
In late 1990, Microsofts MS Office applications had 90% of market share Market share in Internet browser market of 44%, server operating system 36% Microsoft adopted pricing policy that prevents entry of new players and bundle policy Distributing Internet browser software, IE, free of cost along with its windows operating system
Justification by Microsoft
Ruled out any kind of Violation Not a illegal monopoly Not possibly mean doom for competitors No one has guaranteed position
In June 2008, the US District court gave its ruling that Microsoft has violated the antitrust laws by abusing its power in operating system
Jackson ruled that Microsoft was a monopoly; basing on 3 factors Microsofts share of the market for operating system was extremely large & stable A high entry barrier protected Microsofts dominant market share High entry barrier Verdict Company should split into 2 smaller companies Windows operating system Internet & other Business Further Microsoft should auction off the windows source code
Break up Microsoft not remedy: Supreme court Court upheld conclusion of Microsoft monopoly & violated US antitrust laws having
SWOT Analysis
STRENGTH
Huge Brand name and reputation in the market Have a monopoly in the market
WEAKNESS
Customers lacked a commercially viable alternative to windows Contradiction among own products
OPPOTUNITIES
Have potential to attract more customers Should establish a clean image
THREAT
Threat from competitors companies like from Linux and Apple May face strong illegal obligation
Conclusion
Microsoft dominance because of Antitrust case, affected only for short run Microsofts OS monopoly continues today Microsoft has so many actions against it, can only cover the most important Law should not eradicate competition rather it should ensure proper competition