IMC

Reflects the beliefs, values and the behavior of the people in that era. Hence the ads need to be in the same wavelength of its audience. Advertisers needs to think like them, feel what they feel, see things the way they see, perceive things the way they perceive and act like how they would act. need to effectively connect with its audience

1780 - BIRTH
James Augustus Hickey brought out the first newspaper in India called Calcutta General Advertiser or Hickey's Bengal Gazette (Calcutta)

18th Century - Foundation Era

Ads appear for the first time in print in Hickey's Bengal Gazette The earliest ads: Classified Patent medicines Ads by Retailers

Pre Independence Era

Press advertisements largely imported goods which had reached Indian shores. Retailers like Spencer's, Army & Navy and Whiteaway & Laidlaw called out to consumers.

The rise of agencies

1905- B. Dattaram's, India's first advertising agency, from Mumbai filled this vacuum By the 1920s, other agencies like Gujarat Advertising and Allied Advertising had come up

 The talkies and radio emerge as media Color movies The first Indian advertising agency to offer both creative work as well as space selling was Sista's Advertising and Publicity Services

1930s

1940s
Launch of brands like Lux, Pears, Horlicks, Dalda.

The first expatriate agencies

Alliance Advertising set up during World War I (1914-18). The first truly multinational agency was J Walter Thomson (JWT) 1926 Levers International Advertising Service (LINTAS)

1950s
Indian advertising takes off Industrial revolution in the Nehruvian era 1st survey of the rural market Cinema advertising began Indias 1st AD club was set up in Calcutta Leading ad agency - Press Syndicate

1960s
Emergence of Marketing MRI (Market Rating Indices) Shop Audits NRS I and II Focus on Research and data generation

1970s
Media boom Bouquet of magazines 2nd Asian Advertising Congress at New Delhi Marketing concepts/efforts: Lifestyle studies, positioning Rural marketing

1980s
Aug 15th 1982 Color TV introduced Radio commercials introduced Regional broadcasts, expansion of radio Expansion and diversification of agencies Color Printing more popular Public sector advertising Formation of Indian chapter of International Advertising Association

1990s FM Radio

Emergence of Satellite TV CNN 1st channel to be beamed to India Star bouquet Zee bouquet Movie channels and pay channels DD Metro to counter satellite channels Internationalization of

Marketing concepts/efforts: DD Audience surveys NRS IV (2 surveys ORG and IMRB-MARG) NRS V IRS survey Consumer Tracking & Satisfaction studies Emphasis on Brand Equity Niche segmentation Emphasis on Direct marketing

2000s
Technological breakthrough The WWW ERA The role of the advertising agency changing to that of a marketing consultant Marketing concepts/efforts: NRS VI CAS Web Advertising

Pre 1947 some products such as the 501 Special Soap highlighted the Swadeshi, angle but dropped it after Independence

Things To be Proud of [...] Khajuraho

wherever you go . they're good an old ad of Gold Flake plain from 1960

Quality that has stood the test of time . Wills Gold Flake the best plain cigarette you can buy

an ad for Wills Gold Flake plain from1970

Gold Flake Filter Kings Worth its length in gold Gold Flake Filter Kings comes king size length For a really luxurious smoke More Virginia tobacco for . more satisfaction and . smoother too Worth its - length in gold that's Gold Flake Filter Kings Wherever you go they're Good [ . . . . Rs 3 20 for 20 Rs 160 ] for 10 Gold Flake Filter Kings ad from August 1970

The tinkle of crystal, the sparkle of talk and ... Laughter . and Gold Flake ... Great quality For the gracious people Gold Flake Filter Kings Quality that's forever Gold Flake Filter Kings ad from 1984 ( : ) Agency Clarion

For gracious people -Gold Flake Filter Kings ad September 1987 -man on the left is actor Vijayendra Ghatge ( : ) Agency Clarion

What is the common seductive link between Hollywood actor Paul Newman, Bollywood actors ShahRukh Khan and Aishwarya
Rai Bachchan and All India Anna Dravida Munnetra Kazhagam chief J. Jayalalithaa?