Nyum nyum bakery Sdn Bhd

Muhammad Aiman Bin Yusof

Brand And Product Manager (Head of Department)

Azhar Bin Abdol Aziz Noor Aizah Bt Mahat Mohd Afwan Bin Rawi Syafawati Bt Fauzi
New Product Planning Advertising manager Public Relation Manager Sales Manager
Manager
 The department of marketing will be recognized as
being one of the top 2 marketing departments in
terms of scholarship while emphasizing of
collaborative and caring culture

 The department of marketing advance

marketing knowledge and practice via
outstanding research effective teaching
and service.
 Product Descriptions
 Benefit Proposition
 Key Business Goal
 Primary Market
 Secondary Market
 Our company logo
 To avoid our product from duplicates by
another competitor or company, we has to
registered our product.
 This also can prevent unauthorized use our
trademark.
 Symbol - ®
 Product positioning and outbound messaging
 Promoting the product externally with press,
customers, and partners
 Bringing new products to market
 Monitoring the competition
Product
Planning
Chocolate
Vanilla
Orange
Blueberry
Month, t Demand of cup cake, Ty
y

1 200,186 200816

2 209,000 418000

3 210,000 630000

4 200,000 800000

5 204,000 1020000

6 215,000 1290000

∑y = 1238816 ∑ty = 4358816

 b=n∑ty - ∑t∑y = 6(4358816) – 21(1238816) = 1312
n∑t – (∑t2) 6(91) – 21(21)
 
 a= ∑y - b∑t = 1238816 – 1312(21) = 201877
n6
 

 Thus, the trend equation is Ft = 201877 + 1312(t). The next six month
forecast are;

F1 = 201877 + 1312(7) = 211061

F2 = 201877 + 1312(8) = 212373
F3 = 201877 + 1312(9) = 213685
F4 = 201877 + 1312(10) = 214997
F5 = 201877 + 1312(11) = 216309
F6 = 201877 + 1312(12) = 217621
 New
product
Chocolate fury
This is not so much a cake as it is cream.
Layers and layers of sinfully delicious
cream. This just melts in the mouth
Classic Cheese
A traditional blend of mascarpone and
cream cheese on chocolate sponge base
and finished with a classic touch.
Chocolate Chip Cupcakes
Average chocolate chip cupcakes are
vanilla flavoured cupcakes made with
pieces of chocolate in them. baked with
flour, eggs, sugar and shortening with milk,
these chocolate chip cupcakes come out
wonderfully moist and delicious.
 Birthday

Anniversary

SPECIAL
Wedding
DAY
Mother’s Day

Father’s Day
Birthday
These days the children prefer individual
birthday cupcakes over the more
traditional birthday cake
Anniversary
The modern day and easier alternative is to
celebrate with anniversary cupcakes.
Weeding
Wedding cupcakes are a modern day
alternative to the old-fashioned fruit cake.
Rather than having fruitcake for all,
cupcakes can be made in a variety of
flavours.
Mother’s Day
Heart-shaped cupcakes are also great to
make for Mom's special day. The red
strawberry jam will spill onto the plate
when you spoon into this just-baked
cupcake
Father’s Day
A 16 cupcakes in a gift box shows Dad that
you care.
5 Promotion Strategy :
 Advertising
 Personal selling
 Publicity
 Public relation
 Sales promotion
•Current promotion
Radio
Print
Online/website
•Future promotion
Television
Mobile
Mobile billboard
Covert
Celebrities
 Radio Malaysia Melaka

 HOT FM

 Radio ERA
 Obey to 1 Malaysia
 All races :
 BeritaHarian
 Utusan Malaysia
 Harian Metro
 New Strait Times
 The Star
 Tamil Nesan
 Malaysia Nanban
 Nanyang Siang Pau
 Sin Chew Jit Poh
 most effective media and include song
 The length of commercial will take about 2 to 3
minutes.
 Radio Televisyen Malaysia and TV3.
 at the primary hour from 8 p.m to 10 p.m
 Billboard advertising
 main roads
 mass transit vehicles and in stations
 shopping malls
 office buildings
 stadiums.

 Mobile billboard
 Bus Tuah,
 TownBus
 Express Bus like Transnasional, KKKL
 Covert
 Guerillaadvertising
 Our product mostly in the drama or movie

 Celebrities
 Scha Al-Yahya
 Vanida Imran, Rashidi Ishak and family
 Sheila Rusly and family
 Maria Tunku Sabri
 http://nyumnyumbakery.blogspot.com
1. Poster
2. Banner
3. Flyer
•Samples
Door to door
Shopping complex
Mail
•Coupon and voucher
Newspaper
Magazine
Or make cooperate with other
company when buy their product
 Discounted pricing
 10% disc for promotion
 Make customer satisfied and get benefit also
 Full point card, get 1 free cupcakes
 Contest
 Automatic involve
 Or take part by send form
 7 hampers RM30 for consolation
 3rd place – RM70
 2nd place – RM100
 1st place – RM150
1.Nyum-Nyum Cup Cake Sdn .Bhd Breakfast
For Charity At Melaka High School (2009)

2. Resilience Camps for students with Nyum-

Nyum Cup Cake Sdn. Bhd as sponsorship at
Taman Rekreasi Ayer Keroh.
.

Testimony 1.

Nyum-Nyum cakes are works from the heavens!! I found

Nyum-Nyum on the web, and my husband and I went to
meet them and take a look at their work. They are a
wonderful person and their cakes are works of art!! Not only
that, they're beyond delicious!

En. Ismail and wife

Testimony 3

""I love Nyum-Nyum!!!" Nyum-Nyum cup cakes are the

best and the most beautiful! Nyum-Nyum has become a
good friend They was so helpful with many other details
of reception the cup cakes. EVERYONE talked about
how delicious the cup cakes were.

En. Firdaus
MARKETING SALES PLACES
WHOLE SALES
MARKETING PLACES TOTAL
SALES PLACE
1.HYPERMARKET  MYDIN
Hypermarket Store
Jaya Jusco 2768
Tesco Hypermarket
Melaka Mall Shopping
Complex

2. MARKET Ayer Keroh

2280
Bukit Beruang
3. INSTITUTE Multimedia Universiti
640
Kolej Yayasan Melaka
Kolej Komuniti Bukit
Beruang
Universiti Teknikal
Malaysia Melaka
( UTEM )
MARKETING PLACES TOTAL
SALES PLACE
4. HOSPITAL  Hospital Pantai Ayer
432
Keroh
 Hospital Melaka
 Putra Specialist
Hospital ( Melaka)
Sdn Bhd

5. FACTORY  10 Factory
580

6. SCHOOL (AREA  Primary School (9)

1398
MELAKA TENGAH)  Secondary School
(19)
 Technical School (2)

7. HOTEL  9 Hotel
620
 TOTAL FOR WHOLE SALES
= 8718

ONLINE SALES

MARKETING PLACES TOTAL

SALES PLACE
WEBSITE http://nyumnyumbaker 100
y.blogsport.com
 OUTLET

MARKETING PLACES TOTAL

SALES PLACE
OUTLET Nyum-nyum Bakery 302
Center

COST PER CUPCAKE

= RM 0.86
PRICE PER CUPCAKE
= RM 1.25
Order Quantity (pcs) Price per pcs

100 - 200 5%
210-500 7%
510-10000 10%