Quality Function Deployment (QFD) for Fan

GROUP - 10
DEEPANSHU GUPTA NIKHIL GOYAL SAYALI PATIL SHIVANI CHOUBEY KRITI GUPTA RUPA MAHTO PGDM-FINANCE (124) PGDM-FINANCE (121) PGDM-FINANCE (143) PGDM-HR (112) PGDM-(024) PGDM-MARKETING (163)

Introduction

"Time was when a man could order a pair of shoes directly from the cobbler. By measuring the foot himself and personally handling all aspects of manufacturing, the cobbler could assure the customer would be satisfied,"

Dr. Yoji Akao, founder of QFD

Quality Function Development (QFD)

Method to transform user demands into design quality, to deploy the functions
forming quality, and to deploy methods for achieving the design quality into subsystems and component parts, and ultimately to specific elements of the manufacturing process. Dr. Yoji Akao, founder of QFD

Links customers needs with design, development, engineering, manufacturing, and service functions Translates subjective quality criteria into objective ones Developed in Japan in 1966 First used by Mitsubishi Heavy Industries Kobe Shipyard in 1972

3 main goals:

Prioritize spoken and unspoken customer wants and needs

Translate these needs into technical characteristics and specifications

Build and deliver a quality product or service by focusing everybody toward customer satisfaction

Applied in wide variety of services, customer products, military needs, and emerging technology products

Part of new ISO 9000:2000 standard

Phases of QFD
1.

Product Planning: Building House of Quality A diagram defining relationship between customer desires and firms capabilities Product Design: Product concepts are created during this phase and part specifications are documented Process Planning: During process planning, manufacturing processes are flowcharted and process parameters (or target values) are documented

2.

3.

4.

Process Control: Performance indicators laid down during Product Planning phase are used to monitor processes.

Steps for building QFD :

1.

Define the customer, make an inventory of the customers expectation and measure the priority of these wishes using weighing scores. Compare the performance of your product with that of competitive products. Evaluate your product and note what the strong and weak points are according to the customer. Identify and quantify the improvement objectives. Note which expectations of the customer need to be improved in relationship to the competitive product and indicate this in the score. Translate the customers expectations into quantifiable technical parameters or product specifications. State how the customers wishes can be used to your advantage

2.

3.

4.

Continued..
5. Investigate the relationships between the consumers expectations and technical parameters 6. Make relationships between these parameters explicit in the roof of the quality house 7. Record the measure of unit of all technical parameters and express these parameters in a measurable data 8. Determine the target values of the new product design. Note the proposed improvements of the technical parameters

QFD for Fan

Product Attributes (Customer Demands) Mobility Color variance Durability Energy Efficient Swing angle Number of speed variations Balance Noise and Vibrations Safety Easy to clean

Technical Attributes (Product Specifications) Motor power Length/radius Angle of blade Material Thickness of blade Overall Weight Number of blades Power consumption

Product Evaluation and Objectives :

Technical Analysis :

Correlation Matrix :

Interaction Matrix :

Results :
According to the analysis, below are important attribute that need immediate attention and hence would be given first preference

Power Consumption
Material Requirement Overall weight

Advantages of QFD

A Customer-driven Process (Voice of customers) Important Planning Tool

Improves Production Efficiency

Improves teamwork

Disadvantages of QFD

Culture Clash Market Surveys Keeping Track

Applications of QFD

QFD is applied in a wide variety of services, consumer products, military needs, & emerging technology products. The technique is also included in the new ISO

9000:2000 standard which focuses on customer satisfaction.

QFD matrices become highly proprietary due to the high density of product or

service information found therein.

Thank You...