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Group 6
Agenda
Introduction Data of Questionnaire Market survey Brand equity SWOT analysis Competition analysis Marketing strategy Marketing mix Financials DM design
Introduction
Opportunity
There are a lot of single working individuals in Ahmedabad They are rich but busy
Market survey
Market demographics Market Needs :
- Age between 20- 30years old
Market survey
Market Trend :
- convenient - price factor for wedding planner between NT$50,000 200,000 - 2 weeks 2 months for Arrangement
Brand Equity
Company Mission statement Provide
couples an unforgettable, wonderful and happy wedding party. Slogan : Make your Dream come true
LOGO :
Brand position
Creating a lot of novel wedding parties makes customers satisfied -Novel (fantastic) - Creative - Satisfactory
SWOT Analysis
Strength : Innovation
Flexibility Transparent offering price Marriage animation
Competition
Competitor analysis
Existing Service provider tend to integrated other services ( example: Wedding Dress company also provide MV & photo services. Hotel, Restaurant, ) Wedding Planner all focus on Refined / Customize services Website integrated services links ( Photo, Wedding Secretary, Wedding Dress, MV, restaurantect.)
Keys to success
- Innovation idea - Refined service - Customization
Critical issues
- fall into price competition
Engagement
wedding gift bride cake wedding photograph healthy check
Offer : How :
Marketing/Financial Objectives
Marketing objectives
The first 10 customers can acquire our special discount. This activity can built our reputation quickly Serve 150 customers in the first year
Financial objective
Break even in two years.
Product Strategy
Target market Positioning Strategy
Age 30-40 years couples working in Hsinchu Science park
Create a special and creative wedding experience Good service One stop service Creative ideas Marriage Animation
Service Items
Payment
Special Items
Price
NT$150K NT$50K NT$30K NT$100K NT$300K NT$500K NT$150K
Cruise ship wedding Horse-back wedding Gliding wedding Underwater diving wedding Disney style wedding Hello kitty style wedding Helicopter-Ride wedding
Customer Service
Single Contact Window Set up SOP flow Set toll free hot line Immediately resolve customers complaints and needs
Sales Forecast
250 3 ,0 9 6 2 ,6 2 9
198
3 ,5 0 0 3 ,0 0 0 2 ,5 0 0 2 ,0 0 0 1 ,5 0 0
200
150 1 ,5 8 9 100
99
165
72 60
1 ,0 0 0
25 30
50
36 15
500 -
1. Our sales volume target is 400 cases to achieve the break-even in two years. 2. In the first year, we forecasted to sell at lest 150 cases and 250 cases in next year. 3. The revenue share rate of three packages is 66%:24%:10%.
Sales volum
$4,000 $2,000 $-$2,000 -$4,000 -$6,000 -$8,000 -$10,000 -$12,000 $0 $5,502 $11,003 $22,006
Revenue(in thousands)
40,000
263
30,000 20,000 10,000 0 0 100 200 300 400 Sales Volume In Units
Expense Forecast
Equipment Advertisements customer service material Salary 200 400 600
9% 3% 6% 7% 17%
24%
64%
800
DM (I)
DM (II)
DM (III)
DM (IV)
DM (V)