Chapter 7

Positive, Neutral, and Social Business Messages

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Business Communication Krizan, Merrier, Logan, & Williams

Ch 7 - 1

Learning Objective 1

Describe positive and neutral messages.

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Business Communication Krizan, Merrier, Logan, & Williams

Ch 7 - 2

Positive and Neutral Messages

Convey

information that is pleasant, favorable, or neutral to the receiver Use the direct plan because the receiver will accept the message easily
Student slides Business Communication Krizan, Merrier, Logan, & Williams Ch 7 - 3

Learning Objective 2
Describe the four specific guidelines for using the direct plan.

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Business Communication Krizan, Merrier, Logan, & Williams

Ch 7 - 4

Four Guidelines - Direct Plan

Open

with the positive or neutral information Present the explanation concisely and objectively Consider using a sales appeal End with a friendly close
Student slides Business Communication Krizan, Merrier, Logan, & Williams Ch 7 - 5

Learning Objective 3
Distinguish between poor and good positive and neutral messages.

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Business Communication Krizan, Merrier, Logan, & Williams

Ch 7 - 6

Positive and Neutral Messages

Good Messages Poor Messages You-viewpoint I-viewpoint Positive, friendly style Impersonal style Concise, yet Incomplete complete information You-viewpoint sales Impersonal sales appeal message Concludes with a No friendly close friendly close
Student slides Business Communication Krizan, Merrier, Logan, & Williams Ch 7 - 7

Learning Objective 4
Prepare effective positive and neutral messages for a variety of purposes using the direct plan.

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Business Communication Krizan, Merrier, Logan, & Williams

Ch 7 - 8

Positive and Neutral Messages

Present

the information optimistically Use the you-viewpoint Use the direct plan
Opening Explanation Sales Appeal (where appropriate) Close

Student slides Business Communication Krizan, Merrier, Logan, & Williams Ch 7 - 9

Use the Direct Plan for:

Requests

for information or action Request approvals Claims Claim adjustments

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Business Communication Krizan, Merrier, Logan, & Williams

Ch 7 - 10

Learning Objective 5 Compose the six common types of social business messages.

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Business Communication Krizan, Merrier, Logan, & Williams

Ch 7 - 11

Social Business Messages

Congratulations

Condolence
Appreciation

Invitation
Holiday

greetings Welcome
Student slides Business Communication Krizan, Merrier, Logan, & Williams Ch 7 - 12

Learning Objective 6
Describe the criteria for selecting the style for a social business message.

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Business Communication Krizan, Merrier, Logan, & Williams

Ch 7 - 13

Styles of Social Business Messages

Handwritten in times of sorrow Printed invitation for a formal social function Computer-printed message to welcome an employee or customer Commercially produced cards for brief personal messages Computer-printed letters for purely business situations E-mail and electronic greeting cards for personal messages, not social business messages
Student slides Business Communication Krizan, Merrier, Logan, & Williams Ch 7 - 14