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Chapter
7
Electronic Business Systems
McGraw-Hill/Irwin
Learning Objectives
Identify the following cross-functional enterprise systems, and give examples of how they can provide significant business value to a company
Enterprise application integration Transaction processing systems Enterprise collaboration systems
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Learning Objectives
Give examples of how Internet and other information technologies support business processes within the business functions of
Accounting Finance Human resource management Marketing Production Operations management
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E-commerce is the buying, selling, and marketing of products, services, and information over the Internet and other networks
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Cross-Functional Systems
Cross the boundaries of traditional business functions
Used to reengineer and improve vital business processes all across the enterprise
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ECS Tools
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Broadband
Encourages uses to spend more time surfing Allows more creative ad formats
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How do Googles online ad revenue sources and strategy differ from Yahoos?
Which online ad strategy is superior for attracting advertising from small companies? For attracting large companies?
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IT in Business
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Marketing Systems
Marketing systems are concerned with
Planning, promotion, and sale of existing products in existing markets Development of new products and new markets Better attracting and serving present and potential customers
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Interactive Marketing
Interactive Marketing
A customer-focused marketing process Uses the Internet, intranets, and extranets Establishes two-way transactions between a business and its customers or potential customers
Goal
Profitably use networks to attract and keep customers Get customers to help create, purchase, and improve products and services
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Targeted Marketing
An advertising and promotion management concept with five targeting components
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Goals
Increase personal productivity Speed up capture and analysis of sales data Gain strategic advantage
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Computer-Integrated Manufacturing
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CIM Objectives
Simplify production processes, product designs, and factory organization Automate production processes and the business functions that support them Integrate all production and support processes using
Networks Cross-functional business software Other information technologies
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CIM Systems
Computer-aided manufacturing (CAM)
Automate the production process
Process control
Control ongoing physical processes
Machine control
Controls the actions of machines
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HRM Systems
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Employee Self-Service
Intranet applications can allow employees to
View benefits Enter travel and expense reports Verify employment and salary information Access and update personal information Enter time-sensitive data
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EAI Projects
Costly and complex ($200,000 to $400,000) Technical staff need lots of training
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What is the major difference in the business value of the EAI projects at Baxter International, GE Power, and Corporate Express?
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