Information Storage

EMC Academic Alliance Program
Developing tomorrows Information Storage Professionalstoday!
EMC Proven Professional

The #1 Certification Program in the information storage and management industry
2009 EMC Corporation. All rights reserved.
EMCs Focus
EMC is a
EMCs focus is
TECHNOLOGY
company
IT Infrastructure
Who We Are
We are a leading technology company that is driven to perform, to partner, to execute We go about our jobs with a passion for delivering results that exceed our customers expectations for quality, service, innovation, and interaction
We pride ourselves on doing whats right and on putting our customers best interests first
We lead change and change to lead We are devoted to advancing our people, customers, industry, and community We say what we mean and do what we say We are EMC, where information lives
Turning Points in EMC History

1979 Dick Egan and Roger Marino establish EMC
Sell office furniture and other vendors IT products
1986 EMC goes public

Fast growth makes cash accumulation tough. Public offering puts $33 million in EMC coffers
1988 Cork, Ireland plant opens

Satisfies half of European product demand
Mike Ruettgers joins EMC

EMC revenues grow 40-fold during Ruettgers nine-year tenure
Quality becomes fundamental

Continuous improvement becomes a way of life
1990 Intelligent storage

EMC introduces Symmetrix Integrated Cached Disk Array
1992 Early Latin American sales

Caixa Economica Federal becomes EMCs first Brazilian customer
1993 Customer Council launches

25 customers attend first meeting

1994 Software launches
Symmetrix Remote Data Facility lets customers restore information from remote site
Open Systems Storage

Technology allows Unix computers to connect to mainframes
1995 Overtaking IBM

EMC captures 41% of annual terabytes shipped
Seeds of storage networking

Introduces NAS
1999 Data General and CLARiiON join EMC

Mid-tier product expands market reach
2000 Joe Tucci joins EMC 2001 EMC Sales segments market into large, commercial, and small customers EMC teams up with Dell
Five-year, multi-billion dollar alliance
2002 New storage category

Content-addressed storage arrives with Centera

2003 Breakthrough in storage architecture
Symmetrix DMX launches EMC reclaims leadership in mind and marketshare
Information Lifecycle Management strategy

ILM guides R&D, acquisitions, product portfolios, go-to-market strategy
Global Services expands

Grows from break/fix to implementation, consulting, and managed services
Legato joins EMC

Helps customers achieve email and regulatory compliance
Documentum joins EMC

Enterprise content management extends ILM
2004 Globalizing the business

Builds briefing centers in Cork, Ireland, and Tokyo, worldwide network of demonstration centers
VMware joins EMC

Global leader in virtualization solutions from the desktop to the data center bringing cloud computing to businesses of all sizes

2005 Information Lifecycle Management
ILM becomes a great information management strategy for customers and a great growth strategy for EMC
Smarts joins EMC

Smarts, the technology leader in event automation and real-time network systems management software, brings expertise in model-based management technology to EMC
2006 Investing in India and China

EMC announces investment of more than $1 billion in India and China
RSA Security and Network Intelligence join EMC

RSA and Network Intelligence form the new information security division of EMC
World's leading information infrastructure company

By focusing our entire company on information infrastructure, we have been able to transform ourselves from an information storage provider into world's leading information infrastructure company
2007 VMware IPO

We launched a very successful IPO of about 10% of VMware to put a brighter spotlight on VMware and the power of its virtual infrastructure strategy
IDC Digital Universe study published

EMC-sponsored IDC white paper forecasts the digital information universe to increase more than six 2009 EMC Corporation. All rights reserved.

2008 Record attendance at EMC World
EMC Hosts Industry's Largest Gathering of IT Professionals Dedicated to Advancing Benefits of Information Infrastructure
Iomega joins EMC

Iomega's products, brand name, route to market and industry expertise enhance EMCs reach and focus in the rapidly-growing consumer and small business markets
Document Sciences joins EMC

The acquisition complements and extends EMC's vision in transactional content management, one of the fastest-growing segments of enterprise content management
EMC pioneers use of flash drives

EMC pioneers use of Enterprise Flash Drives in enterprise storage arrays
Pi Corporation joins EMC

Pi Founder and CEO Paul Maritz, a Former Microsoft Executive, Leads EMCs New Cloud Infrastructure and Services Division
New EMC CLARiiON CX-4

Redesigned CLARiiON family is industry's most advanced midrange storage system
Dell and EMC expand strategic alliance

Dell and EMC announced a multi-year extension of their global alliance through 2013

2009 EMC and Microsoft Extend strategic alliance
EMC and Microsoft extend strategic alliance through 2011 to deliver efficient Information Infrastructures and empower workers
EMC named to 10 Most Admired for Product and Service Quality

EMC is the only technology company among Fortune Magazine's Worlds 10 Most Admired Companies for Product and Service Quality
EMC and Cisco expand strategic alliance

EMC and Cisco announce they are expanding their strategic alliance to help customers to cost-effectively take advantage of their industry-leading information infrastructures to realize the benefits of next-generation virtualized data centers
Integrated Information Governance with EMC SourceOne

A new family of products and solutions for archiving, e-discovery and compliance
New EMC Virtual Matrix Architecture

New Energy-Efficient Symmetrix V-Max Storage System is World's Fastest High-End Array and Offers Unprecedented Virtual Data Center Storage
Data Domain joins EMC

Data Domains deduplication storage systems optimize data protection and disaster recovery performance
EMC celebrates 30th anniversary year

EMC officially turns 30 on August 23, 2009
Message from Tom Clancy
Storage Technology Foundation is now Information Storage & Management

Message from Alok Shrivastava
Storage Technology Foundation is now Information Storage & Management

Infrastructure Requirement
o Classroom to conduct the trainings
o Computer lab with necessary tool for practical exposure
o User ids to access the EAA portal from server by the students or faculties involved
o Projector with speakers for making effective presentations
For the use of Faculty

o EAA Read Me Guide o Faculty Guide
o Student Guide
o Solution to ISM Textbook Questions o Assignment o Managing Information Storage Study o Topology Guide
o Digital Foot Print Calculator

o Tech Books
Purpose
Todays IT Environment
I cant find skilled storage professionals.
The volume of data is growing exponentially.

What happened to all those dotcom people?
I cant afford to hire someone, and train them for months.
Data is increasingly complex.
Where will we find more employees?
Managers need skilled storage professionals.
More data, more complexity = skills gap.
Todays IT Challenges
Managing storage growth
Finding skilled information storage professionals
Making informed strategic decisions
Designing and deploying emerging storage technologies
Tomorrows Expanding Digital Universe

I dont have the budget to buy new equipment.
I cant afford to hire someone, and train them for months.
Growing volume of digital content

How do I manage all this data? Where will we find more employees?
Individuals create data, companies manage it
Storage groups are mission-critical
Information Storage and Management Course Overview

Webinar on Information Storage & Management Opportunities & Challenges
Open course
Industry-leading
Learning formats
5 day Instructor Led Training
Alignment to EMC Proven Profession E20-001 Exam

Must Read Whitepapers
Visit : https://education.emc.com/ism
Information Storage & Management
Click here for the Video
If the video doesnt run on full screen Install the code Pack from http://www.filehippo.com/download_klite_codec_pack/
Course Objectives
Upon completion of this course, you will be able to:
o Describe the challenges found in todays complex information management environment o Describe storage technology solutions (such as DAS, NAS, SAN and Virtualization technologies)
o Describe the key business drivers for storage: Information Availability and Business Continuity
o Describe common storage management roles and responsibilities
o Describe the processes and technologies for identifying, analyzing, and mitigating security risks in storage infrastructure
Course Organization
Information Storage
and Management Section 2 Storage Networking Technologies and Virtualization Section 4 Storage Security and Management
Syllabus
Section 1 Storage System
Section 3 Business Continuity
Introduction to Information Storage and Management
Direct-Attached Storage and Introduction to SCSI
Introduction to
Securing the Storage Infrastructure
Business Continuity
Storage System Environment
Storage Area Networks
Backup and Recovery
Managing the Storage Infrastructure
Data Protection: RAID
Network-Attached Storage
Local Replication
Intelligent Storage System
IP SAN
Remote Replication
Content-Addressed Storage
New Version
Storage Virtualization 2009 EMC Corporation. All rights reserved.
Recommended Book for Reference

ISBN : 9788126521470 Information Storage and Management
Content Content based on EMCs most popular open course Information Management and Storage. Uses EMC products as examples Has accompanying website with additional reading material
Audience
College and university computer science/ IT students IT Professionals who are new to the storage technology Experienced storage professionals who want to understand all areas of storage technology
Alignment Aligns with course offered by EMC Academic Alliances Aligns with EMC Proven Professional (EMCPP) certification
http://education.EMC.com/ismbook
EMC Proven Professional Certification

Storage Technologist Track (EMCST) is based on a unique open curriculum that focuses on storage technology concepts, principles, design, management, and integration. The progressive nature of EMCST enables IT professionals making informed storage decisions to assess, plan, design, and manage complex storage solutions.
EMC Proven Professional Program Audience Available Tracks

Storage Technologist (EMCST)
Associate Level
Information Storage and Management
Specialist Level
Storage Networking Information Availability
Expert Level
Enterprise Storage Solutions
Open
Visit http://education.emc.com/certification for more details

Benefits: Storage Architects and Administrators
Information Storage Architects, Consultants
Information Storage Administrators
Choose RIGHT storage technology to meet your SLA (Performance, Availability..)
Identify RIGHT metrics to monitor and manage storage infrastructure, to meet business requirements.
NAS for File Sharing SAN for OLTP CAS for Compliance RAID 4 or RAID 3 for video streaming RAID 1+0 or RAID 0+1 for OLTP Zoning Port or HBA or Both
ISL Buffer credit for Performance Identify SPOF for Availability Link utilization and Port Availability Monitor for 60% or 80% or Both Soft or Hard error threshold 3 or 5 attempts spoofing attempt
Benefits: Systems and Network Administrators
Systems Architects, Administrators
Network Architects, Administrators
Leverage functions of Storage Technology to maximize the investment on Servers
Understand various storage technologies that affect the performance of your network and plan
Improve Server Performance Avoid costly Server upgrades LVM on Storage array Server or Storage Replication Direct or SAN based backup
Improve Network Performance and Availability Avoid complex upgrades IP-SAN Common LAN or VLAN SAN or LAN based Replication Direct or LAN based backup
Benefits: Database and Application Administrators
Database Architects, Administrators
Application Architects, Administrators
Utilize functions of storage technology to improve performance and faster recoverability
Integrate functions of storage technology and improve application availability and performance
Improve Database Performance Migrate Database RAID1 or 5 or 1 + 0 for Index file 1 or 2 BCV for Recoverability Shipping or Replication of Logs
Increase availability of applications Migrate applications
Executables on NAS or general server Replication at Storage or Server
Benefits: IT and Project Managers
IT Project Managers
IT Managers, Directors
Effectively negotiate with your project stake holders on storage infrastructure implementation
Make informed decision for best ROI
Choose right implementation strategy Mitigate project risks Impact of changing Raid 1 to Raid 0 Migration: Downtime required or not Balance RTO - RPO - RGO
Choose Right technology to meet SLA Build balanced workforce
Streamline communication across various groups
Learning Aids
Information Storage & Management

Student Portal Access Details

(Registration Mandatory)
Gain Access to supplemental ISM resources and materials, including: Simulators Case studies Videos Whiteboard discussions White papers
Steps for Registering at the EMC Academic Alliance student website: Step 1: Go to http://education.emc.com/academicalliance Step 2: Click Register on the top right hand side of the screen. Step 3: Follow the instructions to complete the form. Fill in the details under the required fields: First Name Last Name
Registration Id
Institution Name is populated itself on entering the Registration Id Email Address Select Country from drop down box Step 4: Click on Submit On Submission, an automated email will be sent to your email address with registration confirmation
**
Note : Please reset your password before first log-in.

Create a Powerlink & Mozy Account
Steps towards Registering for a Powerlink Account : Step 1: Go to http://powerlink.emc.com Step 2: Click Register on the top right hand side of the screen by selecting your country & language.
Step 3: Select
Company Others Enter your Name & Email Address Press Next Step 4: Click Continue for the Question Are you Associated with any Company Step 5:Fill in the Contact Details & Click Next Step 6 : Fill in your Contact Number Step 7: Click on Submit
On Submission, an automated email will be sent to your email address with registration confirmation ** Note : Please reset your password before first log-in.
MOZY Online Back-up

Get 2 GB absolutely free! Visit : www.mozy.com
EMC Community - A place to learn, innovate, and evolve.

Welcome to the EMC Community, where you can find and share ideas through our blogs, social networking tools, and RSS feeds.
https://community.emc.com
**Login Using Powerlink Id
www.emc.com/community/index.htm
EMC On
o On EMC Corp & RSA Solutions
o www.youtube.com/PointBB o www.youtube.com/EMCCorp o http://www.youtube.com/SecuredByRSA
o On Content Management and Archiving ( Documentum )

o www.youtube.com/EMCsoftware
o Data Domain ( De-duplication )

o http://www.youtube.com/DataDomain2008
o On Iomega
o www.youtube.com/iomegachannel
o On Vmware ( Virtualization )
o www.youtube.com/vmwarerocks
o On Mozy ( Online Back-up Solution )

o www.youtube.com/GetMozy
Web 2.0 @ EMC

http://flickr.com/photos/emccorp
http://twitter.com/EMCCorp http://twitter.com/EMCWorld
Flickr
http://del.icio.us/EMCcorp http://del.icio.us/EMCsoftware
Twitter
Look for EMCCorp Profile
Delicious
LinkedIn
Slideshare
http://slideshare.net/EMCsoftware http://www.slideshare.net/EMCCorp
Look for EMCCorp Profile
Facebook
http://friendfeed.com/emccorp
FriendFeed
Look for EMC Academic Alliance Community
Orkut
Knowledge Sharing EMC Education Services Portal

o Knowledge Sharing is a platform for you to share your knowledge and expertise, learn from fellow EMC Proven Professionals and win attractive prizes.
Education.emc.com > EMC Proven Professional Certification > Benefits > Knowledge Sharing
https://education.emc.com/guest/certification/benefits/ks.aspx
** Login Using Powerlink ID
Digital Footprint Calculator
http://www.emc.com/digital_universe/downloads/web/personal-ticker.htm
Whitepaper : Eliminating the Storage Skills Gap
Must Read
Technical Publications From EMC Corp

Free & Downloadable Contents ON Magazine & EMC Now ( Quarterly ) www.emc.com/on RSAs Vantage Magazine ( Quarterly )
RSA.com >> RSA At A Glance >> Publication
www.rsa.com/node.aspx?id=1014 EMC Tech Books

Emc.com >> Resource Library >> Tech Book
www.emc.com/resource-library/resource-library.esp
On Demand Webinars
www.emc.com/events/ondemand-events.esp
Other Industry Magazines

o Storage Magazine, SearchStorage.com (http://searchstorage.techtarget.com)
o Infostor (www.infostor.com)
o InfoStore (www.infostoremag.com )
o Certification Magazine (www.certmag.com )
o Computer World (http://www.computerworld.com/ )
o Cio Magazine (http://www.cio.com/ )

Industry Conferences
o EMC World is the ultimate information exchange for all customers and partners. Attendees will gain unparalleled access to EMC's entire portfolio of software, platforms, solutions, and services. www.emcworld.com
o RSA Conference is the most prestigious information security event of the year. It is the must-attend event for organizations that deploy, develop or investigate data security or cryptography products. The RSA Conference brings together IT professionals, developers, policy makers, industry leaders and academics to share information and exchange ideas on technology trends and best practices in identity theft, hacking, cyberterrorism, biometrics, network forensics, perimeter defense, secure web services, encryption and related topics. www.rsaconference.com
o Momentum offers the most comprehensive view of content & information management solutions available. www.momentumeurope.com o VMworld is the Online Virtualization Conference. www.vmworld.com
Experience Virtual Data Center
www.cisco.com/go/virtualdatacenter
Local Chapters of SIG to host events round the year. Please Speak to your Academic Officer/Student Ambassador to find out more about the nearest SIG Chapter
o Keep Yourself Informed on all EAA Activities, Weekly coverage on EMC & Industry Updates o Web address: http://eaasig.ning.com/
Any Questions on the Program !!!
Please Divert any queries related to the program to your Designated

EAA Academic Officer or Student Ambassador
Storage System
Section 1

ISM - Course Organization

Information Storage and Management Section 2 Storage Networking Technologies and Virtualization Section 4 Storage Security and Management
Section 1
Section 3
Storage System
Business Continuity
Direct-Attached Storage and Introduction to SCSI
Introduction to
Business Continuity
Securing the Storage Infrastructure
Storage System Environment
Storage Area Networks
Backup and Recovery
Managing the
Storage Infrastructure
Data Protection: RAID
Network-Attached Storage
Local Replication
Intelligent Storage System
IP SAN
Remote Replication
Content-Addressed Storage
Storage Virtualization 2009 EMC Corporation. All rights reserved.
Section 1 : Storage System
Chapter 1

ISM Pre-requisite Quiz

o To understand the content and successfully complete this course, a student must have an understanding of computers, operating systems, networking, and databases. Experience in specific segments of storage infrastructure would also be helpful to fully assimilate the course material.
For Instructor Use Only
** Click to Open the Documents

Chapter Objectives
Upon completion of this chapter, you will be able to: o Describe who is creating data and the amount of data being created o Describe the value of data to business o List the solutions available for data storage o List and explain the core elements of data center o Describe the ILM strategy
o Describe storage evolution
Lesson : Information Storage

Upon completion of this lesson, you will be able to: o Describe the importance of information to individuals and to businesses o Define data and information o Discuss the categories of data o Describe the storage architectures and their evolution
Why Information Storage

o Digital universe The Information Explosion
o 21st Century is information era o Information is being created at ever increasing rate o Information has become critical for success
o We live in an on-command, on-demand world

o Example: Social networking sites, e-mails, video and photo sharing website, online shopping, search engines etc
Nearly a quarter of the world's population roughly 1.4 billion people will use the Internet on a regular basis in 2009.
50 billion photos taken every year
Online Video
4,700,000,000 video streams monthly

England has approximately 4 million surveillance cameras
1 for approximately every 14 Britons

Storage requirements: Facebook

10,000,000,000 photos 2-3 Terabytes of photos are being uploaded to the site every day One petabyte of photo storage Serve over 15 billion photo images per day
Photo traffic now peaks at over 300,000 images served per second
People Needs
oWork wherever, whenever, and with whatever
People Needs
oWork wherever, whenever, and with whatever oCompute diversity must be embraced
People Needs
oWork wherever, whenever, and with whatever oCompute diversity must be embraced
oCollaborate across classic boundaries
People Needs
Work wherever, whenever, and with whatever Compute diversity must be embraced
Collaborate across classic boundaries

Business and social personas as one
Context
RIGHT Information RIGHT Time
RIGHT Place
Community
Maximize constituents with common interest Collaborate without boundaries Embrace culture of open innovation
Going external (future) >100+ communities>no knowledgeable outsourcers
Compliance
Web 2.0 without risk Manage all content types across platform
Tools for proactive/reactive discovery

Discovery/management without disrupting endusers
Information management is a big challenge
Store
Protect
Optimize
Leverage
Informat ion Infrastru cture
Store
Protect
Optimize
Leverage
A Vocabulary for Measuring Information

If a Grain of Sand were One Byte of Information . . .
1 Megabyte =
1 million bytes a tablespoon of sand
1 Gigabyte =
1 billion bytes patch of sand 9 square, 1 deep
1 Terabyte =
1 trillion bytes a sandbox 24 square, 1 deep
1 Petabyte =
1,000 terabytes a mile long beach 100 wide , 1 deep

A New Vocabulary for Measuring Information

If a Grain of Sand were One Byte of Information . . .
1 Megabyte =
1 million bytes a tablespoon of sand
1 Exabyte =
1,000 petabytes the same beach from Maine to North Carolina
1 Gigabyte =
1 billion bytes patch of sand 9 square, 1 deep
1 Zetabyte =
1 Terabyte =
1,000 exabytes the same beach along the entire US coast
1 Yottabyte =
1 trillion bytes a sandbox 24 square, 1 deep
1 Petabyte =
1,000 zetabytes enough info to bury the entire US under 296 feet of sand
1,000 terabytes a mile long beach 100 wide , 1 deep

What do you Think ?

o What is your contribution to the digital Universe ( how many Mbs have you generated till date ?? )
a) <100 GB b) 100 GB - 500 GB c) 500 GB 1 TB d) > 1 TB
Install Digital Footprint Calculator

What is Data
Collection of raw facts from which conclusions may be drawn
o Data is converted into more convenient form i.e. Digital Data

o Increase in data processing capabilities o Lower cost of digital storage o Affordable and faster communication technology
Video
Photo
Book
01010101010 10101011010 00010101011 01010101010 10101010101 01010101010

Digital Data
o Who creates data?

o Individuals o Businesses
Letter
Categories of Data
o Data can be categorized as either structured or unstructured data o Over 80% of enterprise information is unstructured
E-Mail Attachments X-Rays PDFs
Check
Unstructured (80%)
Instant Messages Documents
Manuals
Images
Forms
Web Pages Rich Media Invoices Audio Video
Contracts
Structured (20%)
Rows and Columns
Define Information
o What do individuals/businesses do with the data they collect?
o They turn it into information
o Information is the intelligence and knowledge derived from data
Centralized information storage and processing Network Network
Wired
Wireless
Wireless
Wired
Uploading information
Accessing information
o Businesses analyze raw data in order to identify meaningful trends

o For example:
o Health history of patients
Creators of information
Users of Information
o Buying habits and patterns of customers
Demand for more Information
Virtuous cycle of information

Value of Information to a Business

o Identifying new business opportunities
o Buying/spending patterns
o Internet stores, retail stores, supermarkets
o Customer satisfaction/service
o Tracking shipments, and deliveries
o Identifying patterns that lead to changes in existing business

o Reduced cost
o Just-in-time inventory, eliminating over-stocking of products, optimizing shipment and delivery
o New services
o Security alerts for stolen credit card purchases
o Targeted marketing campaigns

o Communicate to bank customers with high account balances about a special savings plan
o Creating a competitive advantage

History of Information
Storage
o Data created by individuals/businesses must be stored for further processing o Type of storage used is based on the type of data and the rate at which it is created and used o Examples:
o Individuals: Digital camera, Cell phone, DVDs, Hard disk
o Businesses: Hard disk, external disk arrays, tape library
o Storage model: An evolution

o Centralized: mainframe computers o Decentralized: Client server model o Centralized: Storage Networking
Storage Technology and Architecture Evolution
LAN
FC SAN
Multi Protocol Router
IP SAN RAID Array SAN / NAS
JBOD Internal DAS Time

Lesson Summary
Key points covered in this lesson: o Importance of information
o Data, information and storage

o Categories of data o Storage architectures and their evolution
Additional Task for Students Research on Storage Technologies & Architecture evolution ( RAID & Storage Networking )
Lesson: Data Center Infrastructure and Introduction to ILM
Upon completion of this lesson, you will be able to: o List the five core elements of a data center infrastructure
o Describe the requirements of storage systems for optimally supporting business activities
o Explain the importance of Information Lifecycle Management
o List the activities in developing the ILM strategy
IT World as We Know It Today
Example of an Order Processing System
Server/ OS Client
LAN
FC SAN
Application User Interface
DBMS Storage Array
Key Requirements for Data Center Elements
Availability Data Integrity Security
Manageability
Performance Scalability
Capacity
Challenges in Managing Information

o Exploding digital universe
o Multifold increase of information growth
o Increasing dependency on information

o The strategic use of information plays
o Changing value of information

o Information that is valuable today may become less important tomorrow.
Additional Task Research on Tiered Storage Model

Information Lifecycle Management
Protect
New order Value
Process order
Deliver order
Warranty claim
Time
Fulfilled order
Aged data
Warranty Voided
Create
Access
Migrate
Archive
Dispose
A proactive strategy that enables an IT organization to effectively manage the data throughout its lifecycle
ILM Strategies must include following characteristics

o Business-centric o Centrally managed
o Policy-based
o Heterogeneous o Optimized
Information Lifecycle Management Process

Policy-based Alignment of Storage Infrastructure with Data Value
AUTOMATED
Classify data / applications based on business rules
Implement policies with information management tools Integrated management of storage environment Organize storage resources to align with data classes
FLEXIBLE
Benefits of Implementing ILM

o Improved utilization
o Tiered storage platforms
o Simplified management
o Processes, tools and automation
o Simplified backup and recovery

o A wider range of options to balance the need for business continuity
o Maintaining compliance
o Knowledge of what data needs to be protected for what length of time
o Lower Total Cost of Ownership

o By aligning the infrastructure and management costs with information value
Lesson Summary
Key points covered in this lesson: o The five core elements of a Data Center infrastructure
o Key requirements of storage systems to support business activities, as well as some of the constraints
o ILM strategy
o Importance o Characteristics o Activities in developing ILM strategy o IML implementation o Benefits of ILM
Chapter Summary
Key points covered in this chapter: o Importance of data, information, and storage infrastructure
o Types of data, its value, and key management requirements of a storage system
o Evolution of storage architectures o Core elements of a data center o Importance of the ILM strategy
ILM Video
What do you Think ?

o If you were to send a 1.1 MB e-mail to 4 of your friends, by the time your 4 friend receive that e-mail, What is your contribution to the digital Universe ( how many Mbs )
a) < 5 MB b) 10 30 MB c) 30 50 MB d) > 50 MB
How Much Data do YOU Create?

START 1.1 MB
E-mail with Attachment
E-mail with doc 1.1 MB
E-mail with doc 1.1 MB E-mail with doc 1.1 MB 1.1 MB 1.0 MB 2.1 MB 2.1 MB E-mail with doc 1.1 MB 2.2 MB Backup
SENT TO FOUR COLLEAGUES
2.2 MB
Document 1 MB
E-mail with doc 1.1 MB
2.2 MB
Original Document + E-mail Text Local E-mail Copy E-mail Server Desktop Backup Redundant Server Tape Archive Copies (4) E-mail Local Copies Server Copies Server Backup Tape Archive
MB 1.0 0.1 1.1 1.1 1.0 2.1 4.2 9.5 4.4 4.4 4.4 8.8 22.0
2.2 MB
E-mail Server/ Redundant Desktop Backup Backup
Transient Overhead 20.0 TOTAL 51.5
4.2 MB Tape Back-up
8.8 MB
Tape Back-up
FINISH 51.5 MB!
Source: IDC White Paper, "The Diverse and Exploding Digital Universe," Sponsored by EMC, March 2008
Exercise & Quiz
Take the Online Assessment
Before taking the online Test Input your First & Last Name, with the Email address Add Badge Number as EAA Partner Registration Id (same id used to register on EAA Portal) Choose Primary Functional Area as Others & Country as India
Check Your Knowledge

o What are the two categories of data? o What are the five core technology elements of the Data Center Infrastructure? o What are the seven requirements of storage technology? o What are the benefits of ILM
For your Reading on www.emc.com
o EMC Innovation Timeline Browse the History of EMC o Visit : http://www.emc.com/leadership/timeline

Study on Exploding Digital Universe
Sponsored by EMC Corporation

Year 2001
The data generated was the equivalent of one stack of books reaching 1/5 of the way towards the sun
Year 2007
The amount of digital information created equaled 21 stacks of books
The Digital Universe: 2008 Update

o About the only growth rate that hasnt gone negative since the recession began is the creation of new digital information o The Digital Universe continues to double every 18 months; it is safe to say that the challenges for enterprise IT will more than double every year
What Does It Mean for IT? Chuck Hollis, VP and CTO of Global Marketing at EMC, talks about the updated forecast for the digital universe and its
implications for IT
IDC 2007 & 2008 Study on Digital Universe
( Study available on http://www.emc.com/digitaluniverse )
Source: IDC Digital Universe White Paper, Sponsored by EMC, May 2009
Bytes of Information Generated in 2008
3,892,179,868,480,350,000,000
3 sextillion, 892 quintillion, 179 quadrillion, 868 trillion, 480 billion, 350 million Approx : 486 exabytes, or 486 billion gigabytes
Bytes of Information Generated in 2008
3,892,179,868,480,350,000,000
Equivalent to : 237 billion fully-loaded Amazon Kindle wireless reading devices 4.8 quadrillion online bank transactions 3 quadrillion Twitter feeds 162 trillion digital photos 30 billion fully-loaded Apple iPod Touches
19 billion fully-loaded Blu-ray DVDs
Digital Information: Created and Replicated Worldwide

2,500 Exabytes 2,000
1,500
1,000
500
DVD RFID Digital TV MP3 players Digital cameras Camera phones, VoIP Medical imaging, Laptops, Data center applications, Games 486 Exabytes Satellite images, GPS, ATMs, Scanners Sensors, Digital radio, DLP theaters, Telematics Peer-to-peer, Email, Instant messaging, Videoconferencing, CAD/CAM, Toys, Industrial machines, Security systems, Appliances
2,502
Exabytes
-FOLD
Growth in
YEARS
0 2008
2009
2010
2011
2012
The Digital Information World in 2012

The Paradox of Responsibility
70%
Will be created by individuals
The Digital Information World in 2012

The Paradox of Responsibility
85%
70%
Will be created by individuals
Will be the responsibility of organizations to ensure informations security, privacy, reliability, and compliance
What is Information Storage & Management
An Example for an Intelligent Information Infrastructure

Typical IT Environment
Web server
Outlook users & file clients
Exchange servers
LAN
CRM server
App server
LAN backup File servers
SQL server
Tape backup
Typical IT Environment Potential Issues
Web server
Data Everywhere
Exchange servers
Data Everywhere
LAN
CRM server
App Data Everywhere
server
LAN backup File serversData

Everywhere
SQL server
Tape backup
Web server
Exchange servers
LAN
Multiple Backup
CRM server
App server
Multiple Backup Hard to Manage
SQL server
Tape backup
Low Utilization
Difficult to build DR
User Identification
Web server
Automating workflow
Exchange servers
How to Archive
How to manage SLA
LAN
Unprotected Tape
CRM server
How to handle paper
To many App server servers Compliance

RTO/RPO
SQL server
Business Intelligence
Tape backup
Store More Intelligently
Web server
Exchange servers
LAN IP/iSCSI ERP server App server LAN backup FC SQL server SAN IP iSCSI
Tape backup
Unified Storage
Protect Against Data Loss
Web server
Exchange servers
LAN FC ERP server App server Consolidated backup SQL server SAN IP iSCSI
Data Snapshot Data Replication

Protect from Mis-Use (Security)
Protect User Access
Web server
Exchange servers
LAN FC ERP server App server

Protect Backup Tape Protect Database
SQL server
Protect Information Protect Replication
Intelligent Information Management
Web server
Exchange servers
SQL server LAN FC ERP server App server

Archive Storage Archive inactive data before backup Information Classification backup
Tiered Storage
Leveraging Content to Create Business Value
Web server
Exchange servers
LAN
Web Content
Unstructured files
Email Transaction
Unified Content Repository
ERP server
Report Data
Customer data FAX Paper Doc.
SQL server
ECM server
Capture, Classify, Change, Route, Approve, Publish, Search, Retire information
Virtualized & Automate Infrastructure
VMware Environment
VMware Environment
Users
ERP Server App server
Web server Exchange Server SQL server
Corporate Network (IP & FC)
Virtualized Storage and File System
Next Generation Backup

De-Duplication
Virtual Tape
Archive
End to End Infrastructure & Service Management
#1 IT company
For more information visit

http://education.EMC.com

Information Storage

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EMC Academic Alliance Program

Developing tomorrows Information Storage Professionalstoday!

EMC Proven Professional

2009 EMC Corporation. All rights reserved.

2009 EMC Corporation. All rights reserved.

2009 EMC Corporation. All rights reserved.

Turning Points in EMC History

1986 EMC goes public

1988 Cork, Ireland plant opens

Mike Ruettgers joins EMC

Quality becomes fundamental

1990 Intelligent storage

1992 Early Latin American sales

1993 Customer Council launches

Turning Points in EMC History

Open Systems Storage

1995 Overtaking IBM

Seeds of storage networking

1999 Data General and CLARiiON join EMC

2002 New storage category

Turning Points in EMC History

Information Lifecycle Management strategy

Global Services expands

Legato joins EMC

Documentum joins EMC

2004 Globalizing the business

VMware joins EMC

Turning Points in EMC History

Smarts joins EMC

2006 Investing in India and China

RSA Security and Network Intelligence join EMC

World's leading information infrastructure company

2007 VMware IPO

IDC Digital Universe study published

Turning Points in EMC History

Iomega joins EMC

Document Sciences joins EMC

EMC pioneers use of flash drives

Pi Corporation joins EMC

New EMC CLARiiON CX-4

Dell and EMC expand strategic alliance

Turning Points in EMC History

EMC named to 10 Most Admired for Product and Service Quality

EMC and Cisco expand strategic alliance

Integrated Information Governance with EMC SourceOne

New EMC Virtual Matrix Architecture

Data Domain joins EMC

EMC celebrates 30th anniversary year

Message from Tom Clancy

Storage Technology Foundation is now Information Storage & Management

Message from Alok Shrivastava

Storage Technology Foundation is now Information Storage & Management

2009 EMC Corporation. All rights reserved.

o Computer lab with necessary tool for practical exposure

o Projector with speakers for making effective presentations

2009 EMC Corporation. All rights reserved.

For the use of Faculty

o Digital Foot Print Calculator

2009 EMC Corporation. All rights reserved.

The volume of data is growing exponentially.

I cant afford to hire someone, and train them for months.

Data is increasingly complex.

Where will we find more employees?