Académique Documents
Professionnel Documents
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Innovative
Thinking
Skills
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Contents
1. Creativity and Types of Innovation
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Creativity and Types of Innovation
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What is Creativity?
Creative solutions are more than ideas - they must work in the
real world. A creative solution has three attributes:
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Types of Innovation
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Types of Innovation
• Product Innovation,
Innovation involves the introduction of a new
good or service that is new or substantially improved. This
might include improvements in functional characteristics,
technical abilities, ease of use, or any other dimension.
• Service Innovation,
Innovation is similar to product innovation
except that the innovation relates to services rather than to
products
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Don’t Believe the Experts !
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Don’t Believe the Experts !
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Conceptual Blocks to Creativity
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Blocks and Blockbusters to Creativity
Checking
Making assumptions assumptions
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Blocks and Blockbusters to Creativity
Use imagination
Over-reliance on logic
and intuition
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Conceptual Blocks
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Conceptual Blocks
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Conceptual Blocks
“right answers”,
Formal education
analytical rules, or Individuals
often produces… thinking boundaries
lose the ability
to experiment,
improvise,
proper ways of doing
and take
things, specialized
Experience in job mental
knowledge, and rigid
teaches….. expectation of detours
appropriate actions
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Types of Conceptual Blocks
Vertical thinking
Constancy
One thinking language
Distinguishing figure
Compression from ground
Artificial constraint
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Types of Conceptual Blocks
Non-inquisitiveness
Complacency
Non-thinking
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Constancy
• Defining problem in only one way without
Vertical considering alternative views
thinking • Lateral thinkers, on the other hand, generate
alternative ways of viewing a problem and
produce multiple definitions
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Complacency
• Not asking questions
Non- • Sometimes the inability to solve problems
inquisitiveness
results from a reticence to ask questions, to
obtain information, or to search for data.
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Three Components of Creativity
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Three Components of Creativity
Creativity
Creative
Expertise Thinking
Skills
Motivation
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Three Components of Creativity
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The Paradoxical Characteristics of
Creative Groups
Freedom Discipline
Play Professionalism
Improvisation Planning
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Myths about Creativity
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Tools for Defining Problems
Kipling Method
Tools for
Defining Problem Statement
Problems
Challenge Method
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Kipling Method
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Kipling Method
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Problem Statement
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Problem Statement
• Write down more than one draft of the
Problem problem statement. Remember that defining
Statement
the problem is almost a complete project in
itself and you may benefit from going through
iterative stages of convergence and
divergence.
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Problem Statement
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Challenge Method
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Challenge Method
• Select all or part of the problem domain that
Challenge you are going to challenge. Perhaps it is
Method
something that has been particularly difficult to
be creative around.
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Challenge Method
• Boundaries - across which you do not yet
Challenge cross
Method
• 'Impossible' - things that are assumed
cannot happen
• 'Can't be done' - things that are assumed
cannot be done
• 'Essentials' - things that you assume cannot
be disposed of
• Sacred cows - that cannot be challenged
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Challenge Method
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Tools for Creating New Ideas
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Tools for Creating New Ideas
Attribute Listing
Tools for
Creating New Brainstorming
Ideas
Visioning
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Attribute Listing
• Use Attribute Listing when you have a
Attribute situation that can be decomposed into
Listing
attributes - which itself can be a usefully
creative activity.
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Attribute Listing
• For the object or thing in question, list as
Attribute many attributes as you can.
Listing
• It can also be useful to first break the object
down into constituent parts and look at the
attributes of each part in question.
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Attribute Listing
• For each attribute, ask 'what does this give'?
Attribute Seek the real value of each attribute. It is
Listing
also possible that attributes have 'negative
value' -- i.e.. they detract from the overall
value of the object.
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Attribute Listing
• Attribute Listing works as a decompositional
Attribute approach, breaking the problem down into
Listing
smaller parts that can be examined
individually.
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Brainstorming
• Brainstorming is probably the best-known
Brain- creative tool.
storming
• It can be used in most groups, although
you will probably have to remind them of
the rules.
• Freewheel
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Brainstorming
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Visioning
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Visioning
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Visioning
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Creating a Creative Climate
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Organizational Characteristics that
Support Creativity and Innovation
Employees
Risk taking is Innovators are
have access to
acceptable to rewarded
knowledge
management
sources
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Creating a Creative Climate
Freedom Time
Empowerment
Support
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Creating a Creative Climate
Debate
Dynamism Energy
and Dialog
Experimentation Trust
Openness
Risk
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Recommended Further Readings:
4. www.creatingminds.org
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End of Material
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