MARKETING

ESL 5 PROJECT PRESENTER: MI HYUN HWANG INSTRUCTOR: LYRA RIABOV

DISCUSSION
DEFINITION OF MARKETING THE FOUR PS CASE STUDY: COCA-COLA
MARKETING SUMMARY REFERENCES

WHAT IS MARKETING?
The movement of goods and services from manufacturer to customer in order to satisfy the customer and to achieve the companys objective

THE FOUR PS
The four Ps are the four elements of marketing, which work together to develop a successful marketing operation that satisfies customers and achieves the companys objectives. PRODUCT PRICE

PLACEMENT
PROMOTION

THE FOUR PS
PRODUCT
The good or service that a company wants to sell PRICE Charge for the product Pricing Options: Above/With/Below
market

THE FOUR PS
PLACEMENT
Getting product to the customer Channel of Distribution: ManufacturerWholesaler-Retailer-Customer

PROMOTION
Communication between buyer and seller to promote the product

CASE STUDY: COCA-COLA MARKETING

DESCRIPTION OF COCA-COLA THE FOUR PS OF COCA-COLA
PRODUCT PRICE PLACEMENT PROMOTION

COCA-COLA
World's top soft-drink company

Sells about 300 drink brands, including coffees, juices, sports drinks, and teas, in some 200 nations
Commands about 50% of the global soft-drink market

FOUR PS OF COCA-COLA

PRODUCT COCA-COLA The most popular and biggest soft drink Created by Dr. John S. Pemberton First offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water

FOUR PS OF COCA-COLA
PRICE
COCACOLA PEPSI

CUSTOMER SATISFACTION
COCA-COLA 4,09/5,00 (recommended by 82% of our authors)
Product Quality Value for money Taste
http://www.uk.ciao.com

2Litter

1Bottle /89

1Bottle /89

4,3 4,9 4,3

12Bottle 12Bottle 16.9oz /$4.00 /$3.98

Wal-Mart (November 10, 2003)

FOUR PS OF COCA-COLA
PLACEMENT

Deliver the quality worldwide

with local network of bottling partners, suppliers, distributors and retailers Invests in local communities in over 200 countries: totals billions of dollars Always and everywhere

FOUR PS OF COCA-COLA
PROMOTIION
EDUCATION The Coca-Cola Company has always believed that education is a powerful force in improving the quality of life and creating opportunity for people and their families around the world. SPONSORSHIP Coca-Cola has been sponsoring Olympic Games since 1928. Coca-Cola also sponsors the FIFA World Cup and hundreds of sports activities in local markets around the world.

SUMMARY
IMPORTANCE OF

MARKETING MIX VITAL ROLE OF TARGET MARKET RESEARCH

REFERENCES
MARKETING Arden, Marianne Mc Dougal And, Marketng, BUSINESS CONCEPTS FOR ENGLISH PRACTICE Heinle And Heinle, 1993 Vetrano, Joni, Et Al, Marketing, TAPESTRY: LETS TALK BUSINEE Heinle And Heinle, 1995 Beglar, David And Neil Murray, The Keys To Advertising, CONTEMPORARY TOPICS: ADVANCES LISTENING COMPREHENSION Pearson Education E L T, 1993

MARKETING

THE KEY TO ADVERTISING HOOVERS

The Business Information Authority

http://www.hoovers.com

COCA-COLA

http://www.cocacola.com