Académique Documents
Professionnel Documents
Culture Documents
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Innovation
Entrepreneurship
Relationships
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What is Innovation?
Innovation involves the conversion of new knowledge into a new product, process, or service and the putting of this new product, process, or service into use, either via the marketplace or by other processes of delivery.
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Sole Technology
For what reasons is it important to be authentic in the skateboarding shoe market? If a big company like Nike or Adidas was looking to grow in this market, what would you advise it to do?
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What is Diffusion?
Diffusion is the process by which innovations spread amongst users, varying in pace and extent.
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Observability
Customer innovativeness
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Extent of diffusion
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How should potential advertisers have interpreted the upwards blip in daily reach in late 2004 and downwards blip in early 2006? How would you forecast future demand for MySpace?
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What is a First-Mover Advantage? A first-mover advantage exists where an organisation is better off than its competitors as a result of being first to market with a new product, process, or service.
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First-Mover Advantages
Experience curve benefits
Scale benefits Pre-emption of scarce resources Buyer switching costs
Reputation
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Late-Mover Advantages
Free-riding
Learning
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What is a Disruptive Innovation? A disruptive innovation creates substantial growth by offering a new performance trajectory that, even if initially inferior to the performance of existing technologies, has the potential to become markedly superior.
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What is Social Entrepreneurship? Social entrepreneurship involves individuals and groups who create independent organisations to mobilise ideas and resources to address social problems, typically earning revenues but on a not-for-profit basis.
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Key Debate: Are Large Firms Better Innovators Than Small Firms? What kinds of managerial action might you consider if you were trying to increase the innovativeness of a large firm in a high-technology manufacturing industry?
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