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INTRODUCTION

INTRODUCTION

TOTO DESIGN DESIGN

SYNECTICS

SYNECTICS

INTRODUCTION INTRODUCTION TO TO DESIGN SYNECTICS SYNECTICS
INTRODUCTION INTRODUCTION TO TO DESIGN SYNECTICS SYNECTICS
INTRODUCTION INTRODUCTION TO TO DESIGN SYNECTICS SYNECTICS
Based on on Design Design Synectics by by Nicholas Nicholas Roukes Roukes

Based Based onon

Design

Design

Synectics Synectics byby

Nicholas

Nicholas

Roukes

Roukes

Based on on Design Design Synectics by by Nicholas Nicholas Roukes Roukes
Based on on Design Design Synectics by by Nicholas Nicholas Roukes Roukes
Based on on Design Design Synectics by by Nicholas Nicholas Roukes Roukes

Synectics Definition

Synectics

Definition

The

The term

term Synectics

Synectics isis from

from the

the Greek

Greek

word synectikos,

word

synectikos, which

which means

means “bringing

“bringing

forth

forth together,”

together,” or

or “bringing

“bringing different

different things

things

into unified

into

unified connection.”

connection.”

Synectics

Synectics isis about

about making

making connections.

connections.

Synectics Definition Synectics Definition  The term Synectics isis from the Greek word synectikos, word synectikos,
Synectics Definition Synectics Definition  The term Synectics isis from the Greek word synectikos, word synectikos,
Synectics Definition Synectics Definition  The term Synectics isis from the Greek word synectikos, word synectikos,

Since

Since creativity

creativity involves

involves the

the

changing of

changing

of things

things into

into new

new

structures,

structures, every

every creative

creative

thought

thought or

or action

action draws

draws onon

synectic thinking.

synectic

thinking.

Since Since creativity creativity involves involves the the changing of changing of things things into into
Since Since creativity creativity involves involves the the changing of changing of things things into into
Since Since creativity creativity involves involves the the changing of changing of things things into into

Synectic

Synectic thinking

thinking isis the

the process

process

of

of discovering

discovering the

the links

links that

that

unite seemingly

unite

seemingly disconnected

disconnected

elements.

elements.

Synectic thinking is is the process of of discovering discovering the the links links that that
Synectic thinking is is the process of of discovering discovering the the links links that that
Synectic thinking is is the process of of discovering discovering the the links links that that

ItIt isis aa way

way of

of mentally

mentally

taking things

taking

things apart

apart and

and

putting them

putting

them together

together

toto furnish

furnish new

new insight

insight

for

for all

all types

types of

of

problems.

problems.

It It is is a a way of mentally taking things taking things apart apart and
It It is is a a way of mentally taking things taking things apart apart and
It It is is a a way of mentally taking things taking things apart apart and

Synectics Definition

Synectics

Definition

Creative

Creative discovery

discovery comes

comes from

from analogical

analogical

and metaphorical

and

metaphorical thinking,

thinking, the

the process

process of

of

linking unlike

linking

unlike subjects.

subjects.

You

You must

must create

create VISUAL

VISUAL analogies

analogies and

and

metaphors.

metaphors.

Synectics Definition Synectics Definition  Creative Creative discovery discovery comes comes from from analogical analogical and
Synectics Definition Synectics Definition  Creative Creative discovery discovery comes comes from from analogical analogical and
Synectics Definition Synectics Definition  Creative Creative discovery discovery comes comes from from analogical analogical and

Thinking toto Connect

Thinking

Connect

Analogical

Analogical thinking

thinking isis aa comparison

comparison

between

between two

two things

things that

that are

are similar

similar inin

some respects,

some

respects, often

often used

used toto help

help explain

explain

something

something or

or make

make itit easier

easier toto

understand.

understand.

Metaphorical

Metaphorical thinking

thinking isis when

when one

one thing

thing isis

used

used or

or considered

considered toto represent

represent another

another

to to Connect Thinking  Analogical thinking isis aa comparison between two things that are
to to Connect Thinking  Analogical thinking isis aa comparison between two things that are
to to Connect Thinking  Analogical thinking isis aa comparison between two things that are

Thinking toto Connect

Thinking

Connect

Metaphorical thinking

Metaphorical

thinking isis

when

when one

one thing

thing isis used

used

or considered

or

considered toto

represent another.

represent

another.

to to Connect Thinking thinking Metaphorical isis when one thing isis used considered or toto

= or is like

to to Connect Thinking thinking Metaphorical isis when one thing isis used considered or toto
to to Connect Thinking thinking Metaphorical isis when one thing isis used considered or toto

The Synectic

The

Synectic Process

Process

Make

Make something

something strange

strange familiar…

familiar…

Create

Create something

something new…

new…

Personal

Personal analogies-do

analogies-do you

you feel

feel like

like aa sponge,

sponge,

doormat?

doormat? DoDo you

see yourself

yourself asas aa lion,

you see

lion, aa

mouse? mouse?

Direct

Direct analogies-A

analogies-A school

school isis like

like aa salad…life

saladlife isis

like anan elevator.

like

elevator.

Conflicting

Conflicting analogies…War-creative

analogies…War-creative and

and

The Synectic The Synectic Process Process  Make Make something something strange strange familiar… familiar… 

destructive. Talent is a blessing and

destructive. Talent is a blessing and

The Synectic The Synectic Process Process  Make Make something something strange strange familiar… familiar… 
a curse. a curse.
a curse.
a curse.

Metaphorical Thinking

Metaphorical

Thinking

AA metaphor

metaphor isis aa soft

soft thinking

thinking technique

technique

universes of

connecting

connecting two

two different

different universes

of meaning.

meaning.

Examples:

Examples: Food

Food chain,

chain, flow

flow of

of time,

time, fiscal

fiscal

watchdog.

watchdog.

The

The key

key toto metaphorical

human mind

mind tends

metaphorical thinking

tends toto look

thinking isis similarity.

similarity.

look for

for similarities.

similarities.

The human

The

AA road

road map

map isis aa model

model or

or metaphor

metaphor of

of reality

reality

and useful

and

useful for

for explaining

explaining things.

things.

The

The Dolby

Dolby Sound

Sound system

system isis like

like aa sonic

sonic laundry.

laundry.

Metaphorical Thinking Metaphorical Thinking  AA metaphor metaphor isis aa soft soft thinking thinking technique technique
Metaphorical Thinking Metaphorical Thinking  AA metaphor metaphor isis aa soft soft thinking thinking technique technique
Metaphorical Thinking Metaphorical Thinking  AA metaphor metaphor isis aa soft soft thinking thinking technique technique

Architect Buckminster

Architect

Buckminster Fuller

Fuller

summed upup the

summed

the essence

essence of

of

synectics when

synectics

when hehe said

said all

all things

things

regardless of

regardless

of their

their dissimilarity

dissimilarity can

can

somehow bebe linked

somehow

linked together,

together,

either inin aa physical,

either

physical, psychological

psychological

or symbolic

or

symbolic way.

way.

Architect Buckminster Architect Buckminster Fuller Fuller up up the summed essence of when synectics he he
Architect Buckminster Architect Buckminster Fuller Fuller up up the summed essence of when synectics he he
Architect Buckminster Architect Buckminster Fuller Fuller up up the summed essence of when synectics he he

The Synectic

The

Synectic Attitude

Attitude

Synectics

Synectics encourages

encourages the

the ability

ability toto live

live with

with

complexity and

complexity

and apparent

apparent contradiction.

contradiction.

Synectics

Synectics stimulates

stimulates creative

creative thinking.

thinking.

Synectics

Synectics mobilizes

mobilizes both

both sides

sides of

of the

the brain,

brain,

the right

the

right brain

brain (the

(the dreamer),

dreamer), and

and the

the left

left brain

brain

(the reasoner).

(the

reasoner).

Synectics

Synectics provides

provides aa free-thinking

free-thinking state

state of

of

consciousness

consciousness ..

The Synectic The Synectic Attitude Attitude  Synectics encourages the ability toto live with complexity and
The Synectic The Synectic Attitude Attitude  Synectics encourages the ability toto live with complexity and
The Synectic The Synectic Attitude Attitude  Synectics encourages the ability toto live with complexity and

The Synectic

The

Synectic Ways

Ways of

of Working

Working

Synectics

Synectics isis based

based onon the

the fusion

fusion of

of

opposites.

opposites.

Synectics

Synectics isis based

based onon analogical

analogical thinking.

thinking.

Synectics

Synectics isis synergistic.

synergistic. ItsIts action

action

produces aa result

produces

result which

which isis greater

greater than

than the

the

sum of

sum

of itsits parts.

parts.

The Synectic The Synectic Ways Ways of of Working Working  Synectics isis based onon the
The Synectic The Synectic Ways Ways of of Working Working  Synectics isis based onon the
The Synectic The Synectic Ways Ways of of Working Working  Synectics isis based onon the

The Synectic

The

Synectic Pinball

Pinball Machine

Machine

Synectic

Synectic thinking

thinking isis like

like aa mental

mental pinball

pinball

game. Stimulus

game.

Stimulus input

input bounced

bounced against

against the

the

scoring bumpers

scoring

bumpers (the

(the Trigger

Trigger Questions)

Questions)

isis transformed.

transformed.

Ordinary

Ordinary perceptions

perceptions are

are turned

turned into

into

extraordinary

extraordinary ones;

ones; the

the familiar

familiar or

or prosaic

prosaic

isis made

made strange.

strange.

The Synectic The Synectic Pinball Pinball Machine Machine  Synectic thinking isis like aa mental pinball

Synectic play is the creative mind at

Synectic play is the creative mind at

The Synectic The Synectic Pinball Pinball Machine Machine  Synectic thinking isis like aa mental pinball
The Synectic The Synectic Pinball Pinball Machine Machine  Synectic thinking isis like aa mental pinball
work. work.
work.
work.

The Synectic

The

Synectic Triggers

Triggers

Synectic

Synectic Trigger

Trigger mechanisms

mechanisms catalyze

catalyze or

or

create

create new

new thoughts,

thoughts, ideas

ideas and

and

inventions.

inventions.

Synectic

Synectic Theory

Theory isis based

based onon disruptive

disruptive

thinking.

thinking.

The Synectic The Synectic Triggers Triggers  Synectic Synectic Trigger Trigger mechanisms mechanisms catalyze catalyze or
The Synectic The Synectic Triggers Triggers  Synectic Synectic Trigger Trigger mechanisms mechanisms catalyze catalyze or
The Synectic The Synectic Triggers Triggers  Synectic Synectic Trigger Trigger mechanisms mechanisms catalyze catalyze or

The 2323 Design

The

Design Synectic

Synectic Triggers

Triggers

Subtract

Change Scale

Prevaricate

Repeat

Substitute

Analogize

Combine

Fragment

Hybridize

Add

Isolate

Metamorphose

Transfer

Distort

Symbolize

Empathize

Disguise

Mythologize

23 23 Design The Synectic Triggers Subtract Change Scale Prevaricate Repeat Substitute Analogize Combine Fragment

Animate

Superimpose

Contradict

Parody
Parody
Fantasize
Fantasize

Take Creative

Take

Creative Action!

Action!

Ideas

Ideas are

are not

not born

born inin aa vacuum.

vacuum.

Use

Use the

the 2323 synectic

synectic triggers

triggers toto transform

transform

your ideas

your

ideas into

into something

something new.

new.

The

The triggers

triggers are

are tools

tools for

for transformational

transformational

thinking and

thinking

and may

may lead

lead you

you toto some

some great

great

discoveries.

discoveries.

Take Creative Take Creative Action! Action!  Ideas are not born inin aa vacuum.  Use
Take Creative Take Creative Action! Action!  Ideas are not born inin aa vacuum.  Use
Take Creative Take Creative Action! Action!  Ideas are not born inin aa vacuum.  Use

Art Think:

Art

Think: Ways

Ways of

of Working

Working

  • 1. Set the problem or task, identify the subject.

Identify:

  • 2. Examine the subject; break it down, classify it.

Analyze:

  • 3. Think, fantasize, produce ideas. Generate options towards a creative solution. Relate, rearrange, reconstruct. What design synectic triggers can you use?

Ideate:

  • 4. Choose your best option.

Select:

  • 5. Implement:

  • 6. Evaluate:

Put your ideas into action. Realize it. Transform imagination and fantasy into tangible form.

Art Think: Art Think: Ways Ways of of Working Working 1. Set the problem or task,

Judge the result. Think about new options and possibilities that have emerged. Go back to step

#1.

Art Think: Art Think: Ways Ways of of Working Working 1. Set the problem or task,
Art Think: Art Think: Ways Ways of of Working Working 1. Set the problem or task,
Your Assignment Your Assignment aa picture Draw you toto can use transform using the 2323 synectic
Your Assignment Your Assignment aa picture Draw you toto can use transform using the 2323 synectic

Your Assignment

Your

Assignment

Your Assignment Your Assignment aa picture Draw you toto can use transform using the 2323 synectic
Your Assignment Your Assignment aa picture Draw you toto can use transform using the 2323 synectic

Draw aa picture

Draw

picture you

use toto

you can

can use

transform

transform using

using the

the 2323 synectic

synectic

triggers. BeBe sure

triggers.

sure itit isis aa complete

complete

drawing of

drawing

of anan object.

object. NoNo heads,

heads,

Your Assignment Your Assignment aa picture Draw you toto can use transform using the 2323 synectic
Your Assignment Your Assignment aa picture Draw you toto can use transform using the 2323 synectic

people

people or

or cartoons!

cartoons!

Your Assignment Your Assignment aa picture Draw you toto can use transform using the 2323 synectic
Your Assignment Your Assignment aa picture Draw you toto can use transform using the 2323 synectic

Synergy

Synergy

Buckminster

Buckminster Fuller

Fuller was

was responsible

responsible for

for

making

making synergy

common term.

term.

synergy aa common

Synergy,

Synergy, like

like synectics,

synectics, isis the

the working

working

together of

together

of two

two or

more things,

things, people,

or more

people, or

or

organizations, especially

organizations,

especially when

when the

the result

result

isis greater

greater than

than the

the sum

sum of

of their

their individual

individual

effects

effects or

or capabilities

capabilities

Synergy Synergy  Buckminster Buckminster Fuller Fuller was was responsible responsible for for making synergy term.
Synergy Synergy  Buckminster Buckminster Fuller Fuller was was responsible responsible for for making synergy term.
Synergy Synergy  Buckminster Buckminster Fuller Fuller was was responsible responsible for for making synergy term.

Creativity

Creativity isis the

the

marvelous capacity

marvelous

capacity toto

grasp mutually

grasp

mutually distinct

distinct

realities and

realities

and draw

draw aa

spark from

spark

from their

their

juxtaposition.

juxtaposition.

-- Max

Max Ernst

Ernst

Creativity is is the capacity marvelous to to grasp mutually grasp mutually distinct distinct and realities
Creativity is is the capacity marvelous to to grasp mutually grasp mutually distinct distinct and realities
Creativity is is the capacity marvelous to to grasp mutually grasp mutually distinct distinct and realities