Académique Documents
Professionnel Documents
Culture Documents
Overview of Industry
Enjoyed an emerging and growing trend in recent past Yet its size and growth pattern is inconsequential to Asia-pacific region Average annual growth rate 6.5% to 7.5% during 20022008. Domestic brands dominates accounting for more than 85% market share. Split into organized (branded) sector and un-organized (generic) sector. Branded sector monopolistic in nature , with 9-10 prominent and active players 80% industry share being enjoyed by 5 players
Major Brands
Estimated Share %
26%
Hilal
Ismail Industries
Jellies, Candies, Chocolates, Lollypops, Biscuit & Snacks Jellies, Candies, Lolly Pops, Chocolates, Biscuits Chocolates (Countline & Moulded), Toffees, Chewable Mint candies
Chilimili, Fanty, Now, Paradise, Bisconi & Snaccity Spacer, Dolphin, B.P Lollies, Dream Chocolate Dairy Milk, Velvet, clairs, Softmint
21%
B.P Sweets
1.7 billion
13%
Cadburys
11%
Mayfair
0.8 billion
6%
Groceries( squashes, Jams , Jellies , Marmalades, Sauces, Moulded & Countline , Toffees & Candies Bubble Gum, Lollypops, Candies
0.70 billion
5%
DanPak
Chini mini, Fresh O bubble, Choco Bisco, Milko sip Dr. Milk, NutKut, Love Candy, Cow
0.70 billion
5%
Sweet Hills
Candies, Toffees
0.5 billion
4%
Total
Characteristics:
Highly Price elastic Bulk of sales concentrated in mid-price range products Urban markets account for major share and also for a higher penetration rate. Price point range: Chocolates 3-25 PKR Sugar Confectionery 0.50-2.0 PPKR Coin barrier issue- bitter pill for manufacturer 0.25 paisa to 0.50 paisa mid 80s 0.50 paisa to 1.00 rupee mid 90s Re. 1/- to Re. 2/late 2008 Strategies to combat coin-barrier issue