Presentation on Naukri.

com

Name-Nikhil Lipsa Nikhita

INTRODUCTION
Are you still living in the old age where people

used Tv, radio and print to build their brand ? Well its time to wake up to the revolutionary concept. A new medium which will take you beyond TV, radio and print .When it comes to recruitment branding you need to be very careful and confident of the medium used Introducing Naukri.com a whole new platform your brand and attract job seekers at same time.

Cot
Naukri.com is an Indian job search

engine operating in India founded in March 1997. It publishes a monthly report called Naukri JobSpnaukri.com had
Emerged as the leader in the online recruitment

space in India and in November

2004, Sanjeev Bikhchandani, the firms founder,

was pondering over the firmss challenges of growth

How it serves?????
Naurki .com provides end to end recruitments

services It allows creates job seekers to post their resumes for free at the same time taking a subscription fee from recruiters to post their job offers . It thus creates value for customers and organizations by connecting people ,job seekers to job recruiters.

Formats operations

Benefits of Naukri.com
Easy access to live with employment oppurtunities

posted by employess.
Database accessed by thousands of recruiters around

the globe.
Best media for JIT Recruitment.
The most cost effective method for hiring. Private automated notification of job openings through

e-mail and sms.

Capable of highlighting and prioritizing desired

resumes.

SWOT ANALYSIS OF NAUKRI.COM

Strengths

Opportunities

THREATS

Weaknesses

Strengths
naukri.com has the first mover advantage. It is still paying

off till date with naukri having the best brand recall in terms of job portals.
The site design has received great acceptance among

Indians. (better than monster and times jobs.

It has the experience of being in the market for almost a

decade.
It has a large market share while monster india and Times

jobs are far behind.

It ranked as Indias number one job site on all parameters

page view,reach and traffic

Weaknesses
It has a large number of employees and hence

the company incurs a high cost for managing sales force.

There is a high level of attrition. Employer Branding on Naukri.com is hardly

visible which is a major product flaw on the portal.

Opportunities
Internet users are increasing day by day. Approximately, 7.5

million urban Indians are using the net.

Further, with broadband infrastructure being rolled out, there are

more opportunities on the net.

The scope of online recruitment is, therefore, increasing. Like

any other online recruitment company, it has the advantage of being a low cost medium of recruitment.
SHIKSHA.com and JEEVANSAATHI.com are the group portals

of naukri.com and have great potential The online opportunity for hiring in India is growing at 80-90 per cent each year

Threats
Chances are that many more potential

competitors may gain entry into the market.

It is quite possible that any one of the players

may also provide value-added services to clients like conducting preliminary interviews, etc.

Major Competitors

Monster.com

Jobsahead.com

Times jobs.com

Freshersworld.com

Shine.com

compression

Payment Modes:
Credit Card: Customers can make payment on

naukri.com with the help of credit card of Visa or Master Card.

Debit Card: Customers can make payment on

naukri.com with the help of debit card of Rupay, Visa, Master Card or Maestro.

Cont..
Banking/Online Transfer:

Customers can also make payment through Net

Bank Of India, Axis Bank, citi bank, Bank of Baroda, Bank of India, Bank of Maharashtra, Canara Bank .
Central Bank of India, City Union Bank, Corporation

Bank
Development Credit Bank, Deutsche Bank, Federal

Bank

Market Strategies
The alternative modes of recruitment

advertisement are print medium, HR consultants, referrals, online corporate web, and campus recruitment.
Naukri.com is the leader in the online recruitment

market.
. It must focus on maintaining its market share

and growing .
the revenue, profit, and market share of

WEB TECHNOLOGY USED BY Naukri.com

Description on Homepage : Naukri.com Jobs

Jobs in India Recruitment Job Search Employment Job Vacancies. Find the Best Jobs in Naukri.com , Indias No. 1 Job Site. Search for Job Vacancies across Top Companies in India. Post your Resume now to find your Dream Job! Online Since : 1997 Popularity Rank: 423 of all websites according to Alexa. Server-side Programming Language: PHP : PHP is a popular scripting language for creating web pages. Client-side Programming Language : Java Script: JavaScript is a lightweight, objectoriented, cross-platform scripting language, mainly

Cont
Markup Language: XHTML Transitional 1.0: Transitional version of

XHTML.
Character Encoding : UTF-8: UTF-8 (8-bit Unicode Transformation Format)

is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.
Image File Formats: PNG: PNG (Portable Network Graphics) is a lossless

compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.
.

the HTTP protocol and not in client side scripts, which may increase security.

Cont.
GIF: GIF (Graphics Interchange Format) is a lossless

compression image format, originally introduced by CompuServe and suitable to store graphics, logos and simple animations. Site Elements: External CSS: External Cascading Style Sheets define style rules in a separate CSS file. Inline CSS: Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute. Cookies expiring in months: Persistent cookies with an expiration time between 1 month and 1 year. Cookies expiring in decades: Persistent cookies with an expiration time of more than 10 years. HTTP only cookies: Http Only cookies are used only in the
HTTP protocol and not in client side scripts, which may increase security.

Cont..
Operating System: Unix: Unix is a range of operating systems originally

developed at Bell Labs. This contains Unix and Unixlike system, such as Linux.
Traffic Analysis Tools: Google Analytics: Google Analytics is a free service to

get detailed statistics about the visitors of a website, provided by Google.

Top Level Domain:
.com: Commercial entities Content Language : English.

FUTURE OF NAUKRI.COM
Naukri.com has got elaborate market expansion

plans for the future. It plans to take its existing products to new markets outside India. The ultimate goal of Naukri.com is to be a global hub for Indian talent. Sanjeev Bikhchandani does not see a need for it in the foreseeable future.

Thanks for listening