ASAS KEUSAHAWANAN MGM3180

Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

Evaluation
Assignment 80%

Final Exam 20%

Assignment-80%
Entrepreneurs Profile 20% Internship attached to one particular small/medium organization (4 weeks) *Written activities (report) as entrepreneur (base on internship) 30% Business proposal 30%

Profile
Someone (of course entrepreneur) admire most by you in terms of his/her skill as entrepreneur!-please NO MORE VERY FAMOUS PEOPLE where all info you get from internet. As simple as someone around you who really entrepreneurs Write about his/her profile. interview to get info-experience, capital, how start up the business etc Please use sub-heading Use your creativity to complete this-support with photo, maps, charts
etc.

Internship
Search and attached yourself to one particular small/medium size organization Most important things their willingness to participate and cooperate with you in completing the four weeks REMEMBER: I DONT MEAN YOU HAVE TO WORK THERE IN THE COMPANY: ENOUGH BY HAVING FEW VISITS IN ORDER TO GET INFO AND VIEW OF HOW SHE/HE RUNNING THE BUSINESS Come out report (on location, marketing-promotion, price, competitorsmay be bit on financial issue etc.)on the activities and at the end with some suggestion for improvements Use your creativities photo, map, questionnaire design, etc

Business Proposal

Think about any kind of business you wish to develop if its happened you will become entrepreneur one day Prepare the business proposal

Business Proposal
Preliminary part -title page -half title page -letter of transmittal -letter of authorization -table of content -list of figures -executive summary -Appendix

Cont
Body of Content
Introduction comp. background, vision & mission Organizational support Whos who? Strategy 4 ps Financial plan Gantt chart Limitation

Text Buss. Proposal

Introduction
Marketing Marketing analysis Promotion Price Location Financial Gantt Chart

Mid term Exam

NO MID TERM FOR THIS SUBJECT.
Proposal will be emphasised in second face to face

Final Exam
20% (Schapers, 2004) Covered chapter 3,5 and 6 only Also related issues in entrepreneurs Chapt 3: Creativity, innovation and entrepreneurship Chapt 5: Options for going into business All 5 long questions Chapt 6:

Important
Dateline for submission for assignment
Exam Kelas maya No plagiarism Good Luck!!!