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  • Types of Research Design

    Transféré par

    Farhan Aamir
    416 vues12 pages
    This document outlines different types of research designs used in marketing research including exploratory, descriptive, causal, and quasi-experimental designs. Exploratory design helps define problems and identify variables through methods like focus groups. Descriptive design describes empirical evidence through cross-sectional or longitudinal studies. Causal design examines how one variable influences another using experimental methods. Quasi-experimental designs measure treatment effects without random assignment using methods like before-after, static group comparison, and time series designs.

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    This document outlines different types of research designs used in marketing research including exploratory, descriptive, causal, and quasi-experimental designs. Exploratory design helps define problems and identify variables through methods like focus groups. Descriptive design describes empirical evidence through cross-sectional or longitudinal studies. Causal design examines how one variable influences another using experimental methods. Quasi-experimental designs measure treatment effects without random assignment using methods like before-after, static group comparison, and time series designs.

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    416 vues12 pages

    Types of Research Design

    Transféré par

    Farhan Aamir
    This document outlines different types of research designs used in marketing research including exploratory, descriptive, causal, and quasi-experimental designs. Exploratory design helps define problems and identify variables through methods like focus groups. Descriptive design describes empirical evidence through cross-sectional or longitudinal studies. Causal design examines how one variable influences another using experimental methods. Quasi-experimental designs measure treatment effects without random assignment using methods like before-after, static group comparison, and time series designs.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 12

    Types of Research Design

    Qualitative Vs Quantitative Examples?

    Exploratory Design
    Eg. Focus group discussions Enables a more precise problem definition Identify Variables
    Helps decide on factors

    Helps generate hypothesis for further study

    Descriptive Design
    Most Marketing research is of this type Empirical evidence can be established Longitudinal Two or more time points
    Eg. Effect of consumer promotions, change in price, package design Some inherent disadvantages: Selection bias

    Cross Sectional Design -One single time point


    Eg. Market Survey involving a cross section from the population

    Causal Design
    Also known as experimental designs One variable say X ,influences another variables say Y.
    Price reduction -> Volume increase Customer Satisfaction -> Customer Loyalty

    Quasi Experimental Designs


    R = Random X = Experimental Treatment O = Observation

    After-Only Without Control Group


    XO Also called one-shot case study Test unit not selected at random Single group is exposed to treatment and then measurement is taken Eg: Effect of training on sales force

    Before-After without Control Group


    O1 X O2 Eg: After training how did the salesmen perform in comparison to before training

    The Static Group Comparison Design


    Use of two groups Group 1 exposed to treatment and Group 2 is not Group 1 (Experimental Group): X1 O1 Group 2 (Control Group): X2 O2
    Note X2 is regular routine or program

    Experiment result is obtained by O1 O2

    Time Series Design


    Extension of one group pre-test and posttest design Periodic measurement are taken for the same unit Ex: Advertising campaigns effect on Market Share

    Measurement of a variable
    Scales/ Instrument
    Nominal Ordinal Interval Ratio

    Validity
    Validated in another context Content, Construct, Convergent, Discriminant

    Reliability

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