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Objectives
What is Business intelligence (BI)?
Big data analytics. Business intelligent and data warehousing. BI&A Applications. Features of Business Intelligence. Key Characteristics. E-Commerce and Market Intelligence. Data Analytics.
technology resources to tapping the terabytes (if not petabytes) of data flowing into their organizations and externally in social media data and other sources.
Integrating advanced analytics for big data with BI
Big Data Softwares: Hadoop - Apache Foundation MongoDB - MongoDB, Inc Splunk - Splunk Inc
Usage
Market Architecture Research activities
warehouse or a data mart. A data warehouse is a copy of analytical data that facilitates decision support. However, not all data warehouses are used for business intelligence, nor do all business intelligence applications require a data warehouse. Business intelligence and analytics (BI&A) and the related field of big data analytics have become increasingly important in both the academic and the business communities over the past two decades
Example-Industry studies have highlighted this significant development. For example, based on a survey of over 4,000 information technology (IT) professionals from 93 countries and 25 industries,
the IBM Tech Trends Report(2011) identified business analytics as one of the four major technology trends in the 2010. 97 percent of companies with revenues exceeding $100 million were found to use some form of business analytics
Location Intelligence is the ability to map and visualize data in geographical formats.
Interactive reports help users convert data into knowledge. They allow users to better understand the analysis within
User should be able to: Drill down and through reports Conduct slice and dice OLAP analysis Apply analysis such as moving averages and regression to highlight trends in data Meta data layer A meta data layer makes reporting easy and eliminates the need for coding and SQL, allowing users and report writers to see and access information in simple business language
Ranking reports This feature allows you to create reports that order specific categories of information, from across multiple source of data.
Key Characteristics
BI&A 1.0
DBMS-based, structured content RDBMS & data warehousing ETL & OLAP Dashboards & scorecards Data mining & statistical analysis
BI&A 2.0
Web-based, unstructured content Information retrieval and extraction Opinion mining Question answering Web analytics and web intelligence Social media analytics
BI&A 3.0 Mobile and sensor-based content Location-aware analysis Person-centered analysis Context-relevant analysis Mobile visualization & HCI
by leading e-commerce vendors such Amazon and eBay through their innovative and highly scalable ecommerce platforms
BI&A Research
Applications have generated a great deal of excitement
classified into five critical technical areas(big) data analytics, text analytics, web analytics, network analytics, and mobile analyticsall of which can contribute to BI&A 1.0, 2.0,and 3.0. The classification of these five topic areas is intended h community.
grounded mostly in data mining and statistical analysis. As mentioned previously, most of these techniques rely on the mature commercial technologies of relational DBMS, data warehousing, ETL, OLAP.
Text Analytics
A significant portion of the unstructured content collected by an organization is in textual format, from e-mail communication and corporate documents to web pages and social media content
Web Analytics
Over the past decade, web analytics has emerged as an active field of research within BI&A. Building on the data mining and statistical analysis foundations of data analytics. Network Analytics Network analytics is a nascent research area that has evolved from the earlier citation-based biblio metric analysis to include new computational models for online community and social network analysis
Mobile Analytics
As an effective channel for reaching many users and as a means of increasing the productivity and efficiency of an organizations workforce, mobile computing is viewed by respondents of the recent IBM technology trends survey (IBM2011) as the second most in demand area for software development.