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Chapter 7
Market Structure
Perfect Characteristic Competition
Number of firms competing Nature of the product Entry Information availability Large number Undifferentiated No barriers
Monopoly
Single firm Unique Blocked
Complete
None
Relatively good
Some
Asymmetric
Some
Asymmetric
Substantial
A large number of firms in the market An undifferentiated product Ease of entry into the market or no barriers to entry Complete information available to all market participants
D = P = MR
D QE Q
Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall
Q*
Profit is the difference between total revenue and total cost: = TR - TC where = profit TR = total revenue TC = total cost
To maximize profits, a firm should produce the level of output where marginal revenue equals marginal cost. MR = MC where MR = TR / Q MC = TC / Q
Marginal Revenue
The marginal revenue $ curve for the perfectly competitive firm is horizontal because the firm can sell all units of output at the market price therefore price equals marginal revenue for the perfectly competitive firm.
P = MR
Calculation of Profit
The price, which equals a firms minimum average variable cost, below which it is more profitable for the perfectly competitive firm to shut down than to Psd continue to produce.
MC
ATC
AVC
The portion of a firms marginal cost curve that lies above the minimum average variable cost.
SRAVC
An increase in industry demand will result in a positive economic profit for a perfectly competitive firm. However, this profit will be competed away by the entry of other firms into the market in the long run. The zero economic profit point or the point where price equals average total cost is the equilibrium point for the perfectly competitive firm.
Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall
10
D2 Q Q1 Q2 Q
11
In the long run, the perfectly competitive firm has to choose the optimal scale of operation. This decision, combined with entry and exit, will force price to equal long-run average cost.
12
Q1
Q2
13
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