HYPERSTAR

Shopping like never before

INTRODUCTION
ALI ZAIN UL ABEDEN AQIB SHAHZAD LUK JUNAID NAEEM FAHAD FAROOQI ZIKERIA RASOOL RABIA BASRI AAMNA REHMAT F09B120 F09B114 F09B158 F09B031 F09B116 F09B154 F09B117

HYPERSTAR
Welcome to the Pakistan's most dynamic, fast-moving and exciting hypermarket chain! The company has global expertise which helps in offer the shoppers here in the Pakistan the same quality, variety and value-for-money that is provided all over the world.
Hyperstar is subsidiary of Carrefour Carrefour is a French chain of retail store Worlds second largest retailer.

Brought in Pakistan by Futtaim Retailer.

HISTORY
Recognized as one of the most active shopping concept developers throughout the region, the Group first introduced the hypermarket model to the Middle East in 1995.

Majid Al Futtaim Hypermarkets, offers shoppers the same quality, variety and value-for-money that have made the brand a household name to millions over the world.

Mission
Hyper star reputation has been built, above all, on the quality and freshness of the products, customer service and competitive prices. Selling goods with quality choices in food, personal care, communication, leisure, entertainment and household goods while continually meeting the needs of local consumers, with the ranging from needed to refrigerate food to clothes under one roof, is trendy as shoppers pick specialized stores.

BREIF INTRODUCTION
Hyperstars own retail brands are a significant medium for brand differentiation and customer loyalty, contributing substantially to the organizations growth in sales.

Massive buying power, the Hyper star guarantee to cut costs and keep its prices low - no wonder more than 2,000,000,000 people worldwide shop with us every year! As well as unbeatable value, we've also got unbeatable choice - you'll find over 100,000 items always in stock!

BREIF INTRODUCTION
Adding convenient locations near to you and easy parking when you get there, and it's easy to see why so many people choose Hyperstar

LOCATION

Hyperstar Pakistan
In Pakistan Hyperstar in situated in two different provinces Includes Punjab Provinces and Sindh Province. Hyperstar Lahore Hyperstar Karachi

Retail Strategy

Target Market

Hyperstar has targeted people of middle and elite class, who are conscious about price and quality respectively.

It is focusing on B2C rather than B2B.

Competitive Advantage
Hyperstar is enjoying international exposure, in desire of leading the market it is welcoming foreign investors and employees. They have advantage as they are totally working on the concept of a learning organization providing maximum customer satisfactions. They are providing easy refund and change facilities on shopping goods.

Selling in retail, no restriction or compulsion of buying up to any limit.

Retail Format
Nature of Merchandise

Location
Store Design Pricing Policy

Advertising and Promotion Programs

Nature of Merchandise
Hyperstar deals with wide assortment of products. It deals in different product categories. It deals with following general categories : Home appliances Household goods Textile Grocery & Beverages Fresh Foods

Home Appliances
Go techno-crazy with the latest technical equipment, gadgets and electronics items to satisfy you.

From International brands, all our products are durable and of good quality. At Hyperstar we cater to our customers needs

Household Goods
Shopping at Hyperstar couldnt be easier.

Get everything from housewares to office & home stationary, sports good, toys, and so much more.

Theres everything for everyone.

TEXTILE
Take your pick from an amazing collection of fashion apparels and beautiful home linen that will satisfy your every need and provide you with quality and affordable items. From basic wear to formal wear, trendy outfits to cool seasonal collections, you can find your style right here. Whats more, decorate your home with the latest from our bedroom, bathroom and kitchen ware sections.

FRESH FOODS
Get value for money and quality goods with our amazing collection of fresh food counters that add to our success everyday.

From fresh foods that are prepared in-store everyday to imported foods from across Pakistan and abroad, you can now enjoy a variety of foods to tempt your palate.

GROCERY & BEVERAGES

Your one-stop shop for everything from cleaning products to groceries, fresh foods to frozen foods, and just about anything you need for your home.

Also, avail 10% discount on most of the retail grocery products.

Product Lines

Home Appliances

Household Goods

Textile

Grocery

Beverages

Fresh Foods

Bakery Goods

Sony Samsung Dawlance Pel Heir Gree Orient Mitsubishi LG

Housewares Office Goods Home stationary Sports Toys

Basic Wear Formal Wear Trendy outfits

Personal care Skin Care Kids Imported Goods

Coca Cola Shezan Rani Pepsi Nestle Red bull Extreme

Meat Fruits Vegetables Sea foods Imported foods

Bread Biscuit Sandwich Muffins Rolls Cake rusk Cookies

PRICING POLICY

Pricing policy
Hyperstar act as a retailer for all brands

They are using low cost strategy (penetration)

Their profit margin varies according to brands.

Pricing policy
Usually their profit margin ranges from 20,0000 to 30,0000

pricing range from Rs. 1 to 800,000

Advertising and promotional programs

Advertising and promotional programs

For the sake of promotion HyperStar organize different programs and contests Hyperstar held different contests on different occasions i.e., Valentine day mothers Day , Eid , Christmas , New year, Mothers Day etc and winner is rewarded with gifts of different brands.

They also advertise for promotion.

Advertising and promotional programs

They also held lucky draws . On the shopping of specific amount allows you to be the part of lucky draws. When new product is arrived on store or brand launch or when there is some seasonal sale customer is informed by direct mail, Email , SMS or calls !! At times when brands are launched events are organized (not always) in which celebrities are also invited

Promotion

Promotion
Occasional promotion Weekly promotion

Special Promotion
Permanent promotion Seasonal promotion

FLOOR PLANS

TECHNOLOGY
Using Bar Scan codes for selling products while billing it will put at convenience. Digital cameras are operated in the Hyperstar to deal with thieves and to avoid any mishap. Fire Alarming Systems are planted to avoid any inconvenience.

Wifi is available for the buyers inside the Hyperstar.

TECHNOLOGY
Automated Accelerators to put buyers at ease. Centrally air conditioned. Walk through gates for the security purpose.

OFFICAL WEBSITE HYPERSTAR PAKISTAN

All information about current and upcoming brands is available Latest promotional offers detail is available

Career opportunities are available in hyperstar and anyone can apply online through their website
www.hyperstarpakistan.com

TRADe AREA ANALYSIS

Hyperstar Retail facility centrally located in Fortress Stadium Lahore Cantt Lahore, where the daily traffic count crosses 70 thousand to 1 lac. Nearest areas which can easily access it includes : Gulberg Defense Canal Walton

 It is situated in the commercial hub of Lahore with very high traffic and visibility.

People of different ages and of different social classes visit this area on daily basis.

Competition
Direct Competitor: Metro Indirect Competitor: HKB Other local retailers

 Metro and Makro are wholesalers while it is the first retail store in Lahore.
No shopping limits in Hyperstar while in other two it is compulsion. Located in an ideal market which is already in running good fortress stadium. Much better Customer care

Parking

Further Focus & Expansion Plan

As it is already present in 19 countries with 52 retail markets. Focusing on more retail stores in different markets as they recently opened a new store in Dolman Mall Karachi.

With the passage of time Hyper star is expanding and diversifying its market.

PROBLEMS
No proper Caf for the buyers to eat, you can not eat anything inside the Store, only a coffee shop is present inside the Hyperstar. Less space as compare to Metro and Makro although it is double storey but products are more and space is lesser. Display of goods is minimum which is a great draw back, specially in textile. No dummies are available for the display of clothing.

Expanse of land on parking causes security issues specially with vehicles.

electronics area is not quite as impressive as it shouldve been.

Unimpressive book-store.

Conclusions& Recommendations
Store should be enhanced in its design , layout and fixtures.

They should allow students to complete their research on Hyperstar and must be permitted to capture images of product placement.

Website should be updated regularly and even Facebook page should be updated on regular basis.

 They should increase security at entrance and at parking place.

Should increase other good brands which are carrying their own personal good credibility, it will increase store traffic.
Soft music in background Customer service center should be given more space to keep customers luggage.

THANK YOU