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Submitted by: Ella & Varun MFT- II

Brand Overview

Spain based Retailer , founded in 1984 Product Offering Clothing & Accessories Lines MANGO, MANGO KIDS, Sports & Intimates ,Violeta 12,200 employees worldwide


: Spain and abroad

Evolution Wholly Owned shops & Franchisees

Sourcing Strategy

Emphasis on quicker turn times Focus on split production cycle Both of these strategies help in achieving a complex and versatile sourcing matrix. Mango adopts Zero Manufacturing with all its products sourced from around 140 supplied from all over the world. Use of efficient information technology systems.

Suppliers of Textiles

Logistics & Supply Chain

Mango has its own Logistics & SCM.

Key Focus Areas :

Reduction on delivery times and streamline distribution of the product Managing Orders Control of Quality Reduction of Infrastructure costs Flexibility and Adaptability

Whenever there is a new supplier, the company gives them orders little by little, checking out their quality. The product is the property of Mango, and it is shipped to franchisee-owned shops, which pay the company according to how much they sell. The logistics system replenishes its stock every day in its European shops, and twice a week in its shops elsewhere around the world. The companys main logistics center is in Barcelona, site of its corporate headquarters. Logistical support is provided in three other locations New Jersey, Hong Kong, and Shanghai

The key is to minimize time and costs . Internet has helped the brand to build a strong supply chain model. Mango took about four years to develop a computer platform to manage its supply chain. It connects all its agents and partners [on one network], along with its suppliers. This integration is one of the things that has cost the most but the brand can monitor everything and make decisions by using information about, for example, the sorts of designs that are most popular in each region or the daily sales of each outlet. Because of this system, Mango can manage its more than 7,000 direct employees as well as the additional 22,000 people who work for


https://www.sourcingjournalonline.com/new-mango-strategylooks-more-like-zara/ http://www.wharton.universia.net/index.cfm?fa=viewfeature&i d=1532&language=english http://www.retail-week.com/topics/international/analysis-howspanish-retailer-mango-expandedinternationally/5044813.article http://www.slideshare.net/KaranArora15/mango-globalization

http://upcommons.upc.edu/eprints/bitstream/2117/10505/1/jedee201011_rodriguez_casi_c arbonell.pdf

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