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COMPANY PROFILE
Reliance Life Insurance Company Limited comes under the Anil Dhirubhai Ambani Group (ADAG) which ranks among the top 3 private sector financial services and banking companies of India. Reliance ventured into the life insurance business in October 2005 by acquiring AMP Sanmar and in 2009-2010, it became the largest private insurer of India with largest number of policy count. RLIC has a huge network of around 1145 branches covering a wide geographical area. It is one of the ISO 9001:2000 certified life insurance companies of India and has been awarded the "Jamnalal Bajaj Uchit Vyavahar Insurance Company. Puraskar 2007 - Certificate of Merit" in the Financial Services category by Council for Fair Business Practices (CFBP). This company also won the DL Shah Quality Council of India Commendation award in February 2008.

Company History
2001 2002 2005 2006 2007 2008 2010 2011 AMP Sanmar Life Insurance Company was Formed AMP gets IRDA approval to commence business Reliance Life Insurance takes over AMP Sanmar Name changed to AMP Sanmar ISO 9001:2000 Certification Becomes 4th largest private insurer Becomes the largest private insurer in number of policies Nippon Life signs definitive agreement to acquire 26%

VISION AND MISSION

VISSION
Empowering everyone to live their dreams.

MISSION
Create unmatched value for everyone through dependable, effective, transparent and profitable life insurance and pension plans.

SWOT ANALYSIS
1.

STRENGTH

Robust and Diverse Product portfolio 2. Has network of 1252 offices and 1, 65,000 agents 3. Strong Capital Base and strong brand backing of Reliance 4. Reliance Capital is one of Indias leading private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth 1. Controversies related to Reliance Capital may have a negative impact 2. Low advertising as compared to competitors
1. Opportunities

Weakness
Opportunity

in the newer semi-urban and rural markets 2. Earning Urban Youth looking for investments

Threats

1. Economic crisis and global financial problems 2. Entry of new NBFCs in the sector

RELIANCE LIFE INSURANCE PLANS

Protection Plans Protect your family even when youre not around by investing in Reliance Protection Plans. Choose a limited period plan or a lifetime protection plan depending on your needs. Savings & Investment Plans Reliance Savings & Investment Plans help you to set aside some money to achieve specific goals in life, which means that you can enjoy life and provide for your familys daily needs. Unit linked Plans Unit Linked Insurance Plans generally called as ULIP are investment cum protection plans that offers you dual benefits of availing market linked returns on your investments along with life insurance cover. Child Plan Save systematically and secure your childs future needs by investing in Reliance Child Plans. You can always be there for your child when he or she needs you

Retirement Plan Invest today in Reliance Retirement Plans and save money to enjoy life even after retirement. You will never have to depend on another person or make any compromises to maintain your current lifestyle. Health Plan Convey that you care for your family through Reliance Life Insurance Health Plans. Reliance Life Insurance Traditional Group Superannuation Plan Reliance Life Insurance presents Traditional Group Superannuation Plan - a scheme that creates value for your employees. Reliance Life Insurance Group Leave Encashment Plus Plan You believe in providing the best opportunities for your employees while keeping the interests of the company in mind. With the Reliance Group Leave Encashment Plus Plan, you can manage your employees' funds better, providing security alongside growth. Now you can strike the perfect balance between providing protection cover on lives of your employees and gaining an optimum utilization of the Leave Encashment liability contributions, while we manage your investments efficiently.

Reliance Traditional Group Gratuity Plan Reliance Traditional Group Gratuity Plan is a yearly renewable, traditional group gratuity scheme. It enables employers / trustees to outsource the management of their employees gratuity funds and the related administration to Reliance Life Insurance Company Ltd Reliance Life Insurance Group Gratuity Plus Plan The Indian Government introduced the Payment of Gratuity Act in 1972. Generally gratuity accrues at a rate of 15 days last drawn salary per year of service for each employee or as defined by the trust deeds. Gratuity is payable immediately on cessation of employment. Reliance Jan Samriddhi Plan Reliance Jan Samriddhi Insurance Plan is a low cost life insurance cum savings plan providing benefits on death and on survival. Reliance Group Credit Shield Plan Reliance Group Shield Plan not only ensures protection of financial interest of a Lending Institute but also provides peace of mind to its group members & their families all at a very attractive cost.

COMPETITIORS INFORMATION
Public Sector
1. Life Insurance Corporation of India

Private Sector
1. SBI Life Insurance 2. MetLife India Life Insurance 3. ICICI Prudential Life Insurance 4. Bajaj Allianz Life 5. Max New York Life Insurance 6. Sahara Life Insurance 7. Tata AIG Life 8. HDFC Standard Life 9. Birla Sun life 10. Kotak Life Insurance 11. Aviva Life Insurance 12. ING Vysya Life Insurance 13. Shriram Life Insurance

14. Bharti AXA Life Insurance Co Ltd 15. Future Generali Life Insurance Co Ltd 16. IDBI Fortis Life Insurance 17. AEGON Religare Life Insurance 18. DLF Pramerica Life Insurance 19. CANARA HSBC Oriental Bank of Commerce LIFE INSURANCE 20. India First Life insurance company limited 21. Star Union Dia-ichi Life Insurance Co. Ltd

PROBLEM DEFINATION TITLE: Investor Behavior towards Reliance Life Insurance Policy (Child Plan)
OBJECTIVE OF THE STUDY Proper understanding and analysis of life insurance industry. To know about customers behaviour on Reliance life insurance (child plan). According the market survey come know about how much potential of insurance market in our city.

METHODOLOGY
The methodology used to analyze method the project in mainly based on survey method and this survey was conducted through Questionnaires.

RESEARCH DESIGN
NON-PROBABILITY EXPLORATORY & DISCRIPTIVE EXPERIMENTAL RESEARCH The research is primarily both exploratory as well as descriptive in nature. The sources of information are both primary & secondary.

Sample size:
The sample size was 50 which comprised of mainly peoples from Siliguri.