Indian Retail Market

India acquire the No.1 position among 30 most attractive retailing destinations in the world according to the Global Retail Development Index

of 2005
The largest employer in the services sector.

Largest among all the industries , 22 % of the

countries GDP

 It is the second largest employer in India. 7- 8 % of the total labor force.( 35.02 million )

14 million outlets operate in the country & only 4% of

them being larger than 500 sq ft (46 m2) in size. India has about 11 shop outlets for every 1000 people. A.T. Kearney estimates the 2011 Indian retail market as generating sales of about $470 billion a year, of which a

miniscule $27 billion comes from organized retail.

Mumbais Advertising L2L Market

Financial Year Financial Year
2012 13 2013 14 1915690

Growth
in % 16.3% 26.5%

Volume
Value

1645796

423240826

535581556

Top L2L Advertisers in Financial Year 2012 13 & 2013 - 14

Sr. No. 1 2 3 4 5 6 Client Pretti Slim Clinic Kohinoor Electronics House Full Snehanjali Fitness Highway D Mart Volume in 2012- 13 70957 sqcm 76724 sqcm 51857 sqcm 29123 sqcm 31746 sqcm 15470 sqcm Volume in 2013 14 74857 sqcm 43213 sqcm 58790 sqcm 25472 sqcm 21581 sqcm 36629 sqcm Total Volume 145814 sqcm 119937 sqcm 110647 sqcm 54595 sqcm 53327 sqcm 52099 sqcm

Mumbais Local retail market had 932 no. of active advertisers.

Market Share in L2L Market on the Basis of Volume in the Financial Years 2012- 13 & 2013 -14
Market share in 2012- 13
HT DNA MD MM BT

Market Share in 2013 - 14

HT DNA MD MM BT

17%

16% 20% 27%

17%

20% 16% 20%

29%

18%

Comparison of volume & value growth for retail category in financial years 2012 13 & 2013 - 14
Volume Value Comparison
90 80 70 60 50 40 30 20 10 0 -10

Percentage

Value growth Volume growth

HT 48 42

DNA 4 -6

MD 47 31

MM 26 12

TOI 25 11

Performance Retail West

Achievement vs Target vs Base
60 50 Amount in Lakhs 40 30

20
10 0 Achievement Target Base October 39 50 17 November 14.3 15 15 December 25.3 22.5 15.1 January 12.7 24 11.8

Performance

What Can Be Done to Induce Trials

Integrated Marketing @ 99999 Only

The Plan
PRINT

RADIO

WEBSITE

Investment On Print & Radio

Print
3 Ads of 150 sqcm at the rate of 145 / sqcm. Cost : 65250/- Rupees 2 Ads of 150 sqcm in available splits at 50 / sqcm . Cost : 15000/- Rupees Total investment on Print: Rs. 80250/ Upgrading the ads to the 3rd page on the basis of availability.

Lowest rate per 10 second spot : 500 Rs Offer: 10 spots of 20 seconds each Total Investment on Radio: 10000 Rs

Website Costing
BASIC WEBSITE
Domain cost:
Website ending with .com : 599 Rs

FEATURED WEBSITE

Domain cost:
Website ending with .com : 599 Rs

Hosting Cost:
Server space of 1 GB : 400 Rs / month

Hosting Cost:
Server space of 1 GB : 400 Rs / month

Website Designing :
Upto 10 pages : 3000 Rs

Website Designing :
Upto 10 pages : 10000 Rs

TOTAL COST : 4000 Rs The above mentioned rates are subject to changes as per the requirements of the clients

TOTAL COST : 11000 Rs

 Additional 10000/- Rupees would be Charged extra if the client wishes to place a spot on his Ad for a better exposure to his communication.

Special Initiative
Luxury Week Restaurant Feature Working on occasion specific features

New Clients
Shah Travels Indoline Kitchen Instasculpt KalpaWriksha Raymond Dealers Ad Goa Portuguese Mamagoto Restaurant Neelam Appliances OM Jewelers

Pipeline
China Gate Ayushakati Raas Cheelizza Seven Hills Hospital Medora Certified CNG Enrich Saloon

Learning's
Multi tasking Building Relations Co Branding Performing under pressure Client Servicing Convincing & Persuasion Time Management

Way forward
Special Features
Increasing Market share Regularizing Bandra to Borivali issue Acquiring new clients Betterment of yield Improving the brand perception & awareness