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Lecturer
Goh Boon Gee E-mail: gohboongee@apiit.edu.my Master Degree in Business Administration International University of Japan(IUJ) Bachelor Degree in Finance University of Nebraska Lincoln (UNL) 7 years working experience in International Financial Institution & Franchise Management (USA, Malaysia, Japan)
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Introduction
Personal Introduction- Please tell me a little bit about yourself including your
Name(by which you like to be called) Working Experience if any Nationality Tools or skills you would like to gain from this class
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Class Structure
Course Level
Semester 1 Year 3
Prerequisites
Learning Outcome
1. Demonstrate knowledge and understanding of the widely recognized attributes necessary in developing and successfully commercialising a new product. 2. Develop coherent lines for argument and suggested informed solutions to innovation management scenarios. 3. Apply and evaluate innovation management and new product development techniques for launch planning, implementation and management
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Learning Objectives
Recognise the importance of innovation Explain the meaning and nature of innovation management Provide an introduction to a management approach to innovation Recognise the need to view innovation as a management process
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Class 1- Introduction
Why is New Product Development important?
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5
6
Microsoft
General Electric
2.0
5.7
18.5
13.4
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Questions?
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Tutorial
1. What is wrong with the popular view of innovation in which eccentric scientist develop new products? 2. What is the difference between an unsuccessful innovation and an invention?
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Answers
Q1 Quite simply it is damaging to the reputation of science and scientists in particular. One can understand why it is popular with film makers and tabloid press editors and that is because much of science is not understood and also because people live in hope that scientists can do anything. The truth is very different, and virtually all scientific progress is slow and takes many years of many peoples considerable efforts. Progress is also largely down to teamwork, with considerable size groups of scientists often working on particular projects.
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