Social Responsibility

Presented to Dr Farooq Hassan

Presented by Hina Ahmed
Roll Number: Bs 191380
 What Is Social Responsibility ?
 Social responsibility can be viewed as a part
of the social contract in that is the
responsibility of each entity whether it is
state, government, corporation, organization
or individual that they are contributing to
society at large, or on a smaller scale. In a
way it can be traced back to ideas such as
the golden rule of treating everyone else as
good as you would want to be treated by
everyone else. ...
Pyramid Of Social Responsibility

The Pyramid
PH
R
Be a
Con
commu
 Social Responsibility In Marketing
 We are to care for our fellow human being as
much as we care for ourselves. If only life was as
simple as that. In marketing there are several
issues we have to consider. The first rule of any
business setting is never to do harm. An obvious
example of this are the rules set for the toy
industry and safety of children.
 Businesses must communicate and practice ethical
values that will generate confidence in the
integrity of our system from our consumers.
Businesses must aspire to these values because
they foster a long-term relationship with
customers and stake holders .
 Managerial Ethics
 It is useful for a manager to be ethical in
behavior because that helps the manager
solve conflicts of interests and clashes of
ideas in business. It is required of a
manager to be ethical in behavior when a
company and its stakeholders consider
practicing managerial ethics part of
managerial responsibility. Then a manager
comes to realize that he or she should be
ethical in behavior both by its merit and
virtue.
 Managers Improving Ethical
Behavior
 Hire individuals with high ethical
standards
 Establish codes of ethics and decision
 Lead by example
 Provide ethics training
 Conduct social audit
 Provide support to individuals facing
ethical dilemmas
 Code Of Ethics
 Formal statement of an organization’s
primary values and ethical rules it expects
employees to follow
 Usually written
 Ethical norms and values have to be
stated in any business setting and
companies should always write their own
standards as a part of the training
package for a new employee.
 Corporate Social Responsibility

 corporate behavior must not only ensure

returns to shareholders, wages to
employees, and products and services to
customer, it must also respond to societal
and environmental concerns.
 Companies have been encouraged to
develop socially and environmentally aware
practices and policies .
 Environmental Responsibility

 Each day we have an impact on the

environment. While we must take
care to limit any negative impacts
arising from our actions, it is equally
important that we seek to enhance
the positive work we do to ensure
that the environment remains clean
and safe for future generations to
enjoy .
 Conclusion
 Considering above points, I feel
Social Responsibility plays a vital role
in the development of any
organization. Thus all the businesses
should give importance to Social
Responsibility.